Category: House & Home
Asia House & Home
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Home Insecticides in South Korea
... chemicals, may pose health risks or environmental harm. As consumers have become more conscious of the ingredients in household products, demand for traditional home insecticides dropped. Leading brands managed to offset some of the volume ... Read More
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Laundry Care in Malaysia
... popular choice among rural consumers, low-income urban households, and overseas workers due to its affordability - a crucial factor amidst elevated food prices and the high cost of living. In addition to washing clothes, powder ... Read More
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Polishes in Malaysia
... category. Younger homeowners, for example, increasingly favour modern, low-maintenance furniture made of materials like metal or plastic, which require minimal care compared to traditional wood furniture. Additionally, as consumers return to their physical offices and ... Read More
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Surface Care in Malaysia
... for deep cleaning, contributing to this subdued performance. Additionally, demand for multipurpose cleaners is rising as local consumers increasingly prioritise value for money. Although inflation eased somewhat in 2024, food and grocery prices remain high, ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Laundry Care in China
... 2024, the contraction in powder detergents eased, while there was a discernible slowdown in the overall growth rates for liquid detergents and especially detergent tablets in China. Euromonitor International's Laundry Care in China market report ... Read More
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Surface Care in China
... to growth in 2024. For instance, standard floor cleaners, kitchen cleaners, and window/glass cleaners experienced declines in retail current value terms in 2023. As the stockpiled inventory was gradually used up, consumer demand for these ... Read More
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Home Care in Bangladesh
... consumers, served predominantly by informal retail channels, are emerging as a key market segment. While brand development has been slow, local companies are gaining market share from established leaders like Unilever and R&B, with product ... Read More
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Bleach in Indonesia
... development within the category. Consumers are increasingly gravitating towards laundry detergents that offer value-added benefits such as stain removal, whitening, and disinfecting properties, reducing the need for traditional bleach. These multi-functional detergents provide a more ... Read More
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Surface Care in Indonesia
... However, the growth rate was moderate due to market saturation in urban areas and the price sensitivity of many local consumers, especially those in rural regions. Standard floor cleaners was the most significant contributor to ... Read More
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Air Care in Indonesia
... on creating pleasant and comfortable living environments. The rising middle-class population and urbanisation have led to growing disposable incomes, enabling more households to invest in air care products like air fresheners, with consumers increasingly seeking ... Read More
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Surface Care in South Korea
... As both individuals and businesses are placing greater importance on cleanliness and sanitation, there has been a surge in demand for surface care products to maintain a hygienic and safe environment. Euromonitor International's Surface Care ... Read More
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Bleach in South Korea
... particularly in the wake of the COVID-19 pandemic. As the demand for disinfectant products remains strong, bleach continues to play a crucial role in households across South Korea. Bleach, which is renowned for its powerful ... Read More
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Air Care in Malaysia
... and improving air quality, with electric air fresheners, which emit fragrance at regular intervals, being particularly popular. Beyond residential homes, demand also comes from the tourism sector, with owners of holiday rental properties using air ... Read More
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Bleach in Malaysia
... Its multipurpose functionality - with the ability to remove tough stains, disinfect surfaces and toilets, and whiten clothes- offers an economical alternative to purchasing multiple task-specific cleaners. Euromonitor International's Bleach in Malaysia market report offers ... Read More
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Home Insecticides in Malaysia
... of cases and associated deaths were largely attributed to unusually hot weather conditions, creating ideal breeding environments for mosquitoes. States with the highest reported cases included Selangor (47,398 cases), Johor (9,983 cases), and the Federal ... Read More
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Air Care in China
... heightened competition from premium fragrance lines. Historically, air care and fragrances have been closely interlinked. The overlap in their functionalities – namely, air purification and scent enhancement – has become increasingly prominent, as an expanding ... Read More
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Home Insecticides in China
... users to stay out of the room after spraying, are considered potential health risks and are inconvenient to use. Some provincial administrative bodies in China are also tightening up regulations around the sale of such ... Read More
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Home Care in South Korea
... released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared with the previous year. This marked the lowest increase in four years, nearing the government’s inflation stabilisation target of 2%. It is worth ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Dishwashing in Indonesia
... crucial role in this development by introducing hand dishwashing products at more affordable prices, making them accessible to a wider range of consumers. As more households adopt these products, the category has expanded, and the ... Read More
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Toilet Care in Indonesia
... focus on hygiene and home cleanliness. This shift has fostered a heightened sense of responsibility among consumers, particularly when it comes to maintaining clean and pleasant-smelling bathrooms. Toilet care products are increasingly seen as indispensable, ... Read More
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Laundry Care in Indonesia
... in the country, with daily usage spanning all income groups. Indonesian consumers are becoming more conscious of cleanliness, making laundry care products essential for households. Retail current value growth also rose. Euromonitor International's Laundry Care ... Read More
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Polishes in Indonesia
... these items - particularly as disposable, lower-maintenance furniture becomes more common in households. However, one segment that enjoyed more consistent demand in 2024 was shoe polish, which remains a key segment. Kiwi, from SC Johnson ... Read More
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Toilet Care in South Korea
... value sales. This robust performance was primarily fuelled by the rising popularity of disposable all-in-one products, which are designed for single-use convenience, and can be easily discarded in the toilet after use. These affordable and ... Read More
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