Morocco General Retailing

Direct selling in Morocco remains heavily skewed toward health and beauty products, in large part due to the channel’s predominantly female salesforce and the continued popularity of wellness and personal care items. In 2024, the growth of digital platforms and social media significantly enhanced th ...

Department stores in Morocco continued to struggle in 2024 as the retail landscape shifted decisively toward e-commerce and specialised chain outlets. The convenience, breadth of choice and competitive pricing offered by online platforms have drawn increasing numbers of consumers away from tradition ...