Category: General House & Home
Europe General House & Home
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Tissue and Hygiene in Portugal
... prices, although the country saw a general decline in the rate of inflation, which averaged 2.4% in 2024, compared to 4.3% in 2023. Rising wages, coupled with a strong job market, have also contributed to ... Read More
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Retail Tissue in Poland
... at the end of the review period. High demand was driven by the everyday needs of consumers, with almost all categories seeing healthy retail volume growth. Immigration from Ukraine, due to the war in the ... Read More
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Tissue and Hygiene in Sweden
... growth and the ongoing ageing of the population coupled with an ongoing decline in Sweden’s birth rate. This ensured that the customer base for products such as retail adult incontinence continued to grow in 2024, ... Read More
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Retail Tissue in Hungary
... despite already high sales. The increasing popularity of environmentally friendly and newly launched products was the main driver of this growth. For example, the recently introduced Regina Infinite toilet paper by Sofidel Hungary offers extended ... Read More
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Wipes in Hungary
... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
... as companies sought to use more sustainable, quality toilet paper, believing that this could attract more local consumers to visit their establishments. Euromonitor International's Away-from-Home Tissue and Hygiene in Hungary report offers a comprehensive guide ... Read More
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Home Products Specialists in Portugal
... seen over the recent review period, due to consumers’ disposable incomes and spending power being disrupted by the recent inflationary pressures. Added to which, many consumers invested in their home environments during the era of ... Read More
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Tissue and Hygiene in Hungary
... as inflation stabilised somewhat. Although inflation was lower, local consumers continued to reduce their spending. Consequently, more affordable tissue and hygiene products gained popularity, often available at discounted prices. Local consumers purchased these products in ... Read More
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Retail Tissue in Norway
... best deals. The appeal of private label products strengthened, as they offered a compelling balance of affordability and quality. Discounters and variety stores benefited the most from this shift, as these channels specialise in low-cost... ... Read More
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Tissue and Hygiene in Ireland
... living pressures, consumers in Ireland increasingly prioritised value, leading to significant shifts in purchasing habits. Multipack purchases became more common, especially in the categories of wipes and toilet paper. This trend was driven by the ... Read More
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Away-From-Home Tissue and Hygiene in Ireland
... sectors have bounced back, which has underpinned demand for napkins, hand towels, and toilet paper in places like hotels and offices. Additionally, with consumers more aware of hygiene, the use of AFH tissue products increased, ... Read More
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Retail Tissue in Ireland
... manufacturers hiked retail prices, making products less affordable and pushing some shoppers toward private label options. Bulk buying has become more popular in retail tissue as households economise, and eco-friendly customers increasingly choose recycled and ... Read More
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Wipes in Ireland
... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More
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Away-From-Home Tissue and Hygiene in Norway
... are often bound by long-term supply contracts with businesses and institutions. However, as contract renegotiations took place in 2024, suppliers were able to pass on higher input costs, resulting in increased unit prices across away-from-home ... Read More
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Tissue and Hygiene in Norway
... improving efficacy, sustainability, and premiumisation, and the impact of cost-of-living pressures on household purchasing decisions. These considerations influenced consumer preferences and shaped the strategies of manufacturers and retailers, with a growing emphas... Euromonitor International's Tissue ... Read More
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Wipes in Norway
... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More
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Tissue and Hygiene in the Czech Republic
... and hygiene market, and with inflationary pressures increasing consumer budget consciousness in the latter part of the review period, promotional activity exerted a notable downward pressure on value sales in 2024. The expansion of the ... Read More
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Retail Tissue in the Czech Republic
... two years of high inflation, Czech consumers continued to regard price as the main decisive factor in purchasing decisions for retail tissue products. The drop in value was also closely linked to the widespread popularity ... Read More
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Retail Tissue in Denmark
... For example, Lotus Royal, a leading toilet paper brand, emphasises its perfect balance between softness and strength. It markets itself as a pleasant, soft, and highly absorbent option, catering to consumers who prioritise comfort and... ... Read More
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Wipes in Greece
... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More
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Away-From-Home Tissue and Hygiene in Greece
... supplies, leading to a decline in spending per unit. Euromonitor International's Away-from-Home Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Wipes in the Czech Republic
... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More
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Retail Tissue in Greece
... on essential goods, including retail tissue, to combat high prices and prevent profiteering. Promotional activity has become the norm in tissue products, with very few items being sold at full price. Additionally, a decline in ... Read More
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Retail Tissue in Romania
... from home further supported sales. Although energy and raw material costs remained high, unit prices saw a modest increase, with more consumers opting for cheaper brands. Consumers sought special offers, deals, promotions, and discounts for ... Read More
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Home Products Specialists in Hungary
... by a sustained drop in inflation, which strengthened confidence and purchasing power among consumers. Trade remained subdued on the whole, however, as many people were still inclined to rein in spending following the sharp rise ... Read More
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