Category: Fragrances
Europe Fragrances
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Fragrances in Romania
... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More
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Fragrances in Greece
... more affluent consumers and a strong boost from inbound tourism. Additionally, cost-sensitive consumers increasingly turned to retail e-commerce platforms, where competitive pricing, discounts, and broader assortments made online purchasing of premium fragr... Euromonitor International's Fragrances ... Read More
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Fragrances in Serbia
... their pockets to spend on fragrances. Mass fragrances continued to account for most values sales and within this space, there is growing demand for dupes, that is fragrances that mimic the scent of premium fragrances, ... Read More
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Beauty and Personal Care in Serbia
... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Fragrances in Italy
... personal care in Italy and has become the new indicator of consumers' economic resilience. This phenomenon, previously known as the lipstick index, reflects the tendency of consumers to invest in fragrances as a form of ... Read More
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Fragrances in Ireland
... and luxury fragrances. Premium unisex and niche scents continue to gain momentum, while seasonal promotions and new launches help to drive footfall in beauty specialists. The growing role of fragrance in daily self-care also contributes ... Read More
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Mass Beauty and Personal Care in Italy
... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More
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Mass Beauty and Personal Care in Croatia
... retains a large consumer base. While more affluent consumers’ appetite for higher value products has increased in line with the improved quality of life, alongside a greater attention to detail concerning aesthetic appearance and wellbeing, ... Read More
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Mass Beauty and Personal Care in Denmark
... increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in ... Read More
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Fragrances in Croatia
... disposable incomes following a period of inflationary pressures, consumers continue to invest in fragrances thanks to such products being able to offer a feel-good factor connected to wellbeing trends. Euromonitor International's Fragrances in Croatia report ... Read More
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Mass Beauty and Personal Care in Belgium
... and personal care brands managed to outperform their premium counterparts. The performance of the mass segment, however, was not only due to the price factor. Indeed, in categories such as hair care and bath and ... Read More
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Fragrances in Belgium
... consumers perceived fragrances to be a non-essential product and either traded down by opting for mass fragrances instead of premium ones or switched to deodorants instead of fragrances. The strong current value growth seen in ... Read More
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Fragrances in Bosnia and Herzegovina
... There was an extensive list of premium fragrance launches including Furla Pura, Furla Armoniosa, Dsquared2 Icon Pour Femme Eau de Parfum, Dolce & Gabbana Devotion Eau de Parfum Intense, Versace Crystal Noir Parfum, Versace Bright ... Read More
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Fragrances in Denmark
... subcategory and has consistently outperformed mass fragrances, even during the economic downturn, because Danish women tend to remain loyal to their preferred premium brands. When trying to reduce spending, they typically opt for smaller volumes ... Read More
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Fragrances in France
... international travel following the COVID-19 pandemic and the Paris Olympics saw visitor numbers rise throughout 2024, with many of these international visitors interested in buying classic French fragrances while in the country. Euromonitor International's Fragrances ... Read More
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Fragrances in the Netherlands
... younger consumers. Social media influencers play a key role in shaping purchasing decisions, offering recommendations for different occasions – from gym sessions to nights out – helping to expand the use of fragrance as an ... Read More
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Fragrances in Hungary
... pattern seen across beauty and personal care. However, the uptick in social activities and more people returning to the workplace following hybrid working, also contributed to sales of fragrances in 2024. Euromonitor International's Fragrances in ... Read More
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Mass Beauty and Personal Care in Spain
... from premium ranges to mass products and from medium range products to private label options as they looked to save money. This trend was supported by the ongoing shift from purchasing goods to investing in ... Read More
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Fragrances in Poland
... Sorvella's Miss Polonia 95th anniversary fragrance. Private label and affordable alternatives are also on the rise, providing consumers with more options without compromising quality. Fragrance is increasingly perceived as a daily essential rather th... Euromonitor ... Read More
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Fragrances in Bulgaria
... from well-known designer brands, are often regarded as affordable luxuries in Bulgaria, and an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceede... Euromonitor International's ... Read More
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Fragrances in Spain
... Mother’s Day. However, the challenging economic conditions prevailing at the end of the review period resulted in Spanish consumers spending less on such gifts than in the previous year, dampening the category’s performance. Nonetheless, fragrances ... Read More
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Mass Beauty and Personal Care in the Netherlands
... represents a significantly larger overall value share compared to premium, mid-priced products within the mass segment are losing ground. Dutch consumers are increasingly polarised in their spending habits, with many gravitating toward private label alternatives ... Read More
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Mass Beauty and Personal Care in France
... beauty products and nor has the introduction of the third part of the Egalim law (Egalim 3), which limits promotions on non-food items in supermarkets and hypermarkets. Consumers are also looking for increased specialisation in ... Read More
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Fragrances in Slovakia
... to a rise in the average price. Premium men’s and women’s fragrances, premium body mists, along with premium fragrance sets/kits, underpinned the growth in both retail volume and current value, as consumers consistently prefer these ... Read More
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Fragrances in Finland
... popular among Generation Z, and in the case of body mists, use is often on the top of fragrances use. Mass women’s fragrances and unisex fragrances are also benefiting from a selection of products that ... Read More
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