Category: Cosmetics
Europe Cosmetics
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Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
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Beauty and Personal Care in Slovenia
... in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price ... Read More
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Colour Cosmetics in Italy
... active social life post-pandemic, with Italian consumers rediscovering the pleasure of wearing make-up again. As such, several categories recorded very positive performances, with facial make-up and lip products standing out. Innovation played a key role ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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Colour Cosmetics in North Macedonia
... social media, which continued to shape emerging trends and consumer expectations. Despite some negative demographic trends, innovation and a focus on premium products helped maintain stable growth during 2024. Several key trends... Euromonitor International's Colour ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Colour Cosmetics in Greece
... ongoing inflation and changing consumer preferences. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Premium Beauty and Personal Care in Switzerland
... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More
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Colour Cosmetics in Switzerland
... colour cosmetics at the end of the review period was mostly driven by higher unit prices caused by rising costs of raw materials, production and distribution. Renewed interest in colour cosmetics, particularly ones incorporating formulations ... Read More
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Colour Cosmetics in Slovenia
... saw slower growth than their premium counterparts in 2024, largely due to ongoing price sensitivity among the former’s core consumer base. Euromonitor International's Colour Cosmetics in Slovenia report offers a comprehensive guide to the size ... Read More
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Premium Beauty and Personal Care in Ireland
... over quantity - particularly in skin care, fragrances, and dermocosmetics. Demand was fuelled by clinical-style brands and premium launches from the likes of Charlotte Tilbury and Clarins, while department stores and online platforms supported growth ... Read More
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Premium Beauty and Personal Care in Serbia
... products for their perceived quality and effectiveness. Premium brands also continued to introduce advanced formulations, and also focused on sustainable packaging and more personalised options. Premium fragrances accounted for most value sales. Premium fragrances a... ... Read More
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Colour Cosmetics in Ireland
... and lip colour, as consumers seek polished looks for work, socialising and content creation. Growth continues to be fuelled by accessible, trend-led brands offering bold pigments and skin-enhancing finishes that appeal to younger shoppers and ... Read More
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Mass Beauty and Personal Care in Italy
... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More
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Colour Cosmetics in Romania
... and experiment with new looks. Price sensitivity is shaping demand patterns in 2024, with mass colour cosmetics outperforming premium lines across multiple categories. The growing popularity of using dupes (duplicates) of popular premium products, is ... Read More
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Beauty and Personal Care in Serbia
... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Beauty and Personal Care in North Macedonia
... and colour cosmetics, and the accelerating consumer demand for niche goods, including dermocosmetics products. However, although inflation was subsiding, its lingering effects continued to push unit prices higher, negatively impacting consumer confidence as many shoppers ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Beauty and Personal Care in Croatia
... inflationary pressures easing, thus reducing prices and boosting consumer spending power. On the other hand, previously elevated value was caused by said high prices, artificially boosting value-based sales growth, while volume remained lower due to ... Read More
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Mass Beauty and Personal Care in Denmark
... increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in ... Read More
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Mass Beauty and Personal Care in Croatia
... retains a large consumer base. While more affluent consumers’ appetite for higher value products has increased in line with the improved quality of life, alongside a greater attention to detail concerning aesthetic appearance and wellbeing, ... Read More
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Premium Beauty and Personal Care in Bosnia and Herzegovina
... growing demand for premium offerings in skin care, such as acne treatments, hand care, body care and anti-agers in particular, while premium cosmetics also performed well and were a key contributor to overall value sales. ... Read More
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Premium Beauty and Personal Care in Croatia
... local consumers, there remains an affluent niche of consumers who continue to opt for premium beauty and personal care products, perceiving them to be of a higher quality and greater efficacy. Euromonitor International's Premium Beauty ... Read More
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Mass Beauty and Personal Care in Belgium
... and personal care brands managed to outperform their premium counterparts. The performance of the mass segment, however, was not only due to the price factor. Indeed, in categories such as hair care and bath and ... Read More
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Mass Beauty and Personal Care in Bosnia and Herzegovina
... and personal products are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current value growth was lower ... Read More
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