Category: Cosmetics
Europe Cosmetics
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Colour Cosmetics in Lithuania
... heavy applications of products. In general, younger generations are more likely to look for non-mainstream brands as they pursue better value for money and affordability. Euromonitor International's Colour Cosmetics in Lithuania report offers a comprehensive ... Read More
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Beauty and Personal Care in Lithuania
... 2022-2023 were left behind and industry players and consumers could better plan their activities and purchases. Euromonitor International's Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of ... Read More
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Mass Beauty and Personal Care in Ukraine
... from the war. Hair care was the largest category in mass beauty and personal care in Ukraine in 2024, closely followed by skin care. Both categories saw strong growth during the year, with demand supported ... Read More
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Premium Beauty and Personal Care in Ukraine
... mass segment in actual terms. The economic impact of war has led to unfavourable conditions for the development of premium sales, but a portion of consumers is still affluent enough to spend on premium products. ... Read More
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Colour Cosmetics in Ukraine
... Z consumers was a desire to avoid very bright make-up and a move towards a more natural look. Eye make-up was the largest category in colour cosmetics in Ukraine in 2024, and continued to grow ... Read More
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Mass Beauty and Personal Care in Greece
... particularly supermarkets. This change led to a decrease in retail prices, significantly affecting the impacted categories' performance. Due to the ongoing rising cost-of-living crisis, consumers reacted positively to the lower prices. However, this policy reduced ... Read More
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Colour Cosmetics in Serbia
... influencers on social media are playing an increasing role in driving sales. This is across all age groups, including for consumers of over 60-years-of-age. Lip products accounted for most value sales and also registered the ... Read More
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Mass Beauty and Personal Care in Ireland
... habits, especially for everyday essentials. Affordable favourites like Dove, Garnier, and Nivea performed well, offering reliable quality at reasonable prices. This allowed shoppers to stick with trusted brands rather than trade down or cut back, ... Read More
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Mass Beauty and Personal Care in Serbia
... of mass beauty and personal care. Offerings are also continually innovating and are quick to pick up on trends and messaging that often first appears within premium products. This also drives demand. However, mass current ... Read More
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Mass Beauty and Personal Care in Switzerland
... mass beauty and personal care products among local consumers. Against this background, Swiss consumers looked for products that offered comparable attributes and benefits to premium brands, but at more affordable price points. Euromonitor International's Mass ... Read More
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Premium Beauty and Personal Care in Italy
... power and encouraged them to make more indulgent choices, dedicating more resources to self-care and wellbeing with the purchase of premium beauty products such as advanced premium skin care, colour cosmetics and exclusive fragrances. Alongside ... Read More
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Mass Beauty and Personal Care in North Macedonia
... during 2024. This growth was primarily driven by the ongoing influence of social media, which played a crucial role in setting trends. 2024 also saw a significant increase in personalisation and inclusivity, as brands in ... Read More
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Beauty and Personal Care in Slovenia
... in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price ... Read More
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Premium Beauty and Personal Care in Switzerland
... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More
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Colour Cosmetics in Greece
... ongoing inflation and changing consumer preferences. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Colour Cosmetics in Italy
... active social life post-pandemic, with Italian consumers rediscovering the pleasure of wearing make-up again. As such, several categories recorded very positive performances, with facial make-up and lip products standing out. Innovation played a key role ... Read More
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Colour Cosmetics in Switzerland
... colour cosmetics at the end of the review period was mostly driven by higher unit prices caused by rising costs of raw materials, production and distribution. Renewed interest in colour cosmetics, particularly ones incorporating formulations ... Read More
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Colour Cosmetics in North Macedonia
... social media, which continued to shape emerging trends and consumer expectations. Despite some negative demographic trends, innovation and a focus on premium products helped maintain stable growth during 2024. Several key trends... Euromonitor International's Colour ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Beauty and Personal Care in Serbia
... to high levels of emigration, dampened sales. Euromonitor International's Beauty and Personal Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Colour Cosmetics in Ireland
... and lip colour, as consumers seek polished looks for work, socialising and content creation. Growth continues to be fuelled by accessible, trend-led brands offering bold pigments and skin-enhancing finishes that appeal to younger shoppers and ... Read More
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Beauty and Personal Care in North Macedonia
... and colour cosmetics, and the accelerating consumer demand for niche goods, including dermocosmetics products. However, although inflation was subsiding, its lingering effects continued to push unit prices higher, negatively impacting consumer confidence as many shoppers ... Read More
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Premium Beauty and Personal Care in Serbia
... products for their perceived quality and effectiveness. Premium brands also continued to introduce advanced formulations, and also focused on sustainable packaging and more personalised options. Premium fragrances accounted for most value sales. Premium fragrances a... ... Read More
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