Report cover image

Consumer Appliances in Poland

Publisher Euromonitor International
Published Feb 11, 2026
Length 101 Pages
SKU # EP20884084

Description

The consumer appliances market in Poland demonstrated moderate growth in 2025, with value sales rising 8% to PLN25.9 billion, underpinned by economic recovery and increasing consumer purchasing power. Key drivers include the increasing demand for smart, energy-efficient, and multi-functional appliances. Home laundry appliances remains the largest subcategory, supported by sales of premium and energy-efficient models, as household penetration is already high. Retail e-commerce is growing rapidly,...

Euromonitor International's Consumer Appliances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

101 Pages
Consumer Appliances in Poland
Euromonitor International
February 2026
List Of Contents And Tables
CONSUMER APPLIANCES IN POLAND
EXECUTIVE SUMMARY
Moderate growth in consumer appliances
KEY DATA FINDINGS
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Strong demand for energy-efficient appliances drives sales growth
Home laundry appliances dominate market share
Air conditioners see dynamic growth due to multifunctionality
CHART 3 Fersk Vind 2 WiFi HEPA brings 4-in-1 climate control to compact spaces
WHAT'S NEXT?
Consumers prioritise energy efficiency and smart technology
Smart and AI-powered features reshape product design
CHART 4 LG debuts Artcool AI Air and DUALCOOL AI Air with intelligent occupant sensing
Innovation drives growth in key subcategories
CHART 5 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
BSH and Groupe SEB lead market with diverse portfolios
Emerging players and innovation drive market dynamics
CHANNELS
Appliance and electronics specialists lead distribution channel
E-commerce grows rapidly with competitive pricing and convenience
PRODUCTS
Innovation fuels market expansion
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in Poland 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in Poland 2025
CHART 9 Consumer Landscape in Poland 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
DISHWASHERS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Players entice households with advanced dishwasher features
CHART 60 Key Trends 2025
CHART 61 Analyst Insight
INDUSTRY PERFORMANCE
Time-saving and eco-friendly dishwashers drives moderate growth
CHART 62 Miele brings A-class efficiency to built-in dishwashers with the 2025 G 5000
Convenience and customisation drive innovative dishwasher designs
CHART 63 Whirlpool launches Spin&Load 360° lower rack for inclusive, effortless loading
Smart and AI-powered features revolutionise dishwashing
CHART 64 Samsung Bespoke AI Dishwasher brings intelligent, resource-saving wash cycles
WHAT’S NEXT?
Manufacturers invest in eco-friendly and smart technologies
Built-in dishwashers maintain dominance with smart features
Rising household penetration to boost sales growth
COMPETITIVE LANDSCAPE
BSH and Beko lead with innovation and promotions
Shifts in competitive landscape following acquisition
CHANNELS
Appliance and electronics specialists drive offline sales
E-commerce gains traction with fast delivery and financing
COUNTRY REPORTS DISCLAIMER
HOME LAUNDRY APPLIANCES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Improved purchasing power drives demand for sophisticated appliances
CHART 10 Key Trends 2025
CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
Slowing inflation boosts consumer spending on home laundry appliances
Samsung drives energy efficiency with innovative dryer technology
CHART 12 Samsung Launches 16kg Heat Pump Dryer Focused On Energy-Efficient Laundry
AI-powered features and compact design drive premium growth
CHART 13 Klarstein Launches Compact 6kg Condenser Dryer Targeting Small Urban Households
WHAT’S NEXT?
Sustainability and technology drive future growth
Automatic washing machines remain dominant, dryers gain traction
Innovation to shape business strategies
COMPETITIVE LANDSCAPE
Samsung and LG maintain lead through innovation and efficiency
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce complements offline sales
PRODUCTS
LG and Klarstein lead innovation with AI and compact designs
CHART 14 LG Launches AI DD Washing Machine in Poland with Smart Fabric Recognition
COUNTRY REPORTS DISCLAIMER
LARGE COOKING APPLIANCES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polish households invest in premium energy-efficient appliances
CHART 15 Key Trends 2025
CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
Energy efficiency drives value sales growth
CHART 17 Whirlpool Launches WL B4060 CPNE Induction Hob in Poland with Energy-Saving Feature
Smart and AI-powered technology elevates cooking experience
CHART 18 Bosch Launches AI-powered Series?8 Smart Oven in Poland with Camera-Driven Cooking
Convenience and customisation drive demand for modular solutions
CHART 19 BORA Introduces X Pure Induction Hob with Integrated Downdraft in Poland
WHAT’S NEXT?
Consumers to prioritise energy efficiency
Premiumisation trend to gain traction
Smart features and customisation drive future growth
COMPETITIVE LANDSCAPE
Highly concentrated market led by Amica SA
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER
MICROWAVES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation trend reflects strong demand for sophisticated microwaves
CHART 20 Key Trends 2025
CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
Rising demand for premium models drives sales growth
Innovative features drive value sales growth through premiumisation
CHART 22 Amica Debuts AMMB25E2SGVB Q-TYPE Built-In Microwave with Sensor Controls
Multi-functional innovations drive sales
CHART 23 Midea Rolls Out MSO25H 4-in-1 Microwave with Air Fry, Steam, Grill & Auto-Menu
WHAT’S NEXT?
Rising demand for multifunctional and smart microwaves
Innovative features and sustainability to shape industry growth
COMPETITIVE LANDSCAPE
Samsung Electronics and Amica lead in moderatley concentrated landscape
Innovative products and distribution drive market leadership
CHANNELS
Electronics specialists lead sales with strong nationwide networks
E-commerce gains traction with wider product choice and promotions
PRODUCTS
Innovative launches showcase advanced features and versatility
CHART 24 Samsung Launches Built-In Microwave with Multi-Function Cooking and Smart
COUNTRY REPORTS DISCLAIMER
REFRIGERATION APPLIANCES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slower growth powered by demand for premium appliances
CHART 25 Key Trends 2025
CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
Smart features drive premiumisation and sales growth
Designs shift to compact and multi-functional appliances
CHART 27 LG Introduces MoodUP InstaView Refrigerator with Wine Zone
Dynamic growth in electric wine coolers/chillers subcategory
CHART 28 Samsung Launches AI-powered Multidoor Fridge with Smart Vision and Home Integration
CHART 29 Samsung debuts energy-smart Combi fridge with AI Energy Mode in Poland
WHAT’S NEXT?
Consumers prioritise energy efficiency and premium features
Fridge freezers remain dominant as niche categories grow from a low base
AI-powered multifunctionality and premiumisation drive sales
COMPETITIVE LANDSCAPE
International players lead Poland's refrigeration appliances market
CHANNELS
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER
AIR CONDITIONERS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and rising incomes drives sales growth
CHART 30 Key Trends 2025
CHART 31 Analyst Insight
INDUSTRY PERFORMANCE
Urbanisation and income drive air conditioner demand
Innovative products drive value sales growth
CHART 32 Fersk Debuts Fersk Vind?2 WiFi?HEPA Portable Air Conditioner with 5-in-1 function
CHART 33 Gree Unveils New AI-Enabled Air Conditioner Series Featuring Self-Cleaning and Nano-F
Sustainability drives innovation in product design and functionality
CHART 34 GREE Launches R32 Mini-Split Systems with High SEER2 Efficiency
WHAT’S NEXT?
Consumers drive demand for energy-efficient and multifunctional air conditioners
Split air conditioners to maintain dominance with energy efficiency
Smart features to become standard in air conditioners
COMPETITIVE LANDSCAPE
Gree and LG maintain lead through product versatility and innovation
CHANNELS
Appliance and electronics specialists drive air conditioner sales
Retail e-commerce plays a limited role in air conditioner sales
COUNTRY REPORTS DISCLAIMER
HEAT PUMPS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainability and premiumisation drive category growth
CHART 35 Key Trends 2025
CHART 36 Analyst Insight
INDUSTRY PERFORMANCE
Growth driven by premiumisation and policy incentives
CHART 37 Bosch Unveils Premium Inverter Ducted Split (IDS) Heat Pump Line in Poland
Sustainability drives innovation in heat pump design
Growing focus on eco-friendly innovations
CHART 38 ree Showcases Ultra-Low Temperature and R290 Eco-friendly Heat Pump Technologies
CHART 39 Aira Expands Polish Production to Boost Sustainable Heat Pump Supply
WHAT’S NEXT?
Government policy and eu regulations drive growth
Air source heat pumps remain dominant
Premiumisation and technological advances shape future
COMPETITIVE LANDSCAPE
Established players maintain lead amidst regulatory changes
CHANNELS
Installers drive heat pump sales with professional services
E-commerce gains traction with competitive pricing and wider choice
COUNTRY REPORTS DISCLAIMER
FOOD PREPARATION APPLIANCES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Multi-functionality and healthier living drives demand
CHART 40 Key Trends 2025
CHART 41 Analyst Insight
INDUSTRY PERFORMANCE
Urban households drive demand amid rising incomes
BlendyGo and Vorwerk lead with innovative product launches
CHART 42 BlendyGo Launches Cordless Portable Blender in Poland, Driving On-the-Go Convenience
Health and wellness focus stimulates demand for key appliances
CHART 43 Nutribullet debuts ultra plus+ compact kitchen system in Poland to elevate healthy ho
Multi-functionality and compact design drive premiumisation
CHART 44 Vorwerk Launches Thermomix TM7 Multi-Functional Kitchen Robot in Poland
WHAT’S NEXT?
Rising incomes and health trends boost appliance sales
Blenders maintain largest share as consumers seek versatility
Innovative launches drive growth through health and convenience
COMPETITIVE LANDSCAPE
Bosch maintains lead with broad portfolio and innovation
CHANNELS
Appliances and electronics specialists lead retail sales
COUNTRY REPORTS DISCLAIMER
PERSONAL CARE APPLIANCES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urban lifestyles and wellness trends drive sales
CHART 45 Key Trends 2025
CHART 46 Analyst Insight
INDUSTRY PERFORMANCE
Health and wellness focus drives value growth
Innovative marketing strategies capture consumer interest
CHART 47 Electric Cupping Massagers Enjoy Mainstream At-home Wellness in Personal care
Multi-functionality drives innovation in compact and cordless devices
CHART 48 Sencor Pushes Cordless Auto-Curler SHS 0930RS in Poland
CHART 49 Philips Debuts USB-C Cordless OneBlade Pocket Pro trimmer in Poland
WHAT’S NEXT?
Consumers drive premiumisation with wellness-focused purchases
Sustainability and repairability to become key differentiators
E-commerce and omnichannel retail redefines the shopping experience
COMPETITIVE LANDSCAPE
CHANNELS
Electronics specialists lead with omnichannel retail dominance
Retail e-commerce gains traction in hair styling and grooming
COUNTRY REPORTS DISCLAIMER
SMALL COOKING APPLIANCES IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Moderate value growth for small cooking appliances
CHART 50 Key Trends 2025
CHART 51 Analyst Insight
INDUSTRY PERFORMANCE
Multi-functionality drives sales growth despite economic pressures
Ninja and Transa gain traction with versatile and innovative products
CHART 52 Ninja Launches Double Stack XL Air Fryer in Poland with Space-Saving Dual Drawers
Health and wellness drives innovation in appliance design
CHART 53 R-Tech Launches Food Cleaner DUO for Healthier Kitchens
WHAT’S NEXT?
Consumers drive growth with multi-functional and compact appliances
European Union sustainability regulations reshape product design
Innovative product launches drive market share in a competitive landscape
COMPETITIVE LANDSCAPE
New brands emerge in highly concentrated market
Product innovations reshape market dynamics
CHART 54 Transa Debuts Affordable Heated-Bowl Planetary Mixer
CHANNELS
Electronics specialists lead sales with strong nationwide presence
COUNTRY REPORTS DISCLAIMER
VACUUM CLEANERS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Competition intensifies in vacuum cleaners
CHART 55 Key Trends 2025
CHART 56 Analyst Insight
INDUSTRY PERFORMANCE
Cordless models drive growth with energy efficiency
Sustainability drives innovation and sales
CHART 57 SEBO Launches First Bagless, Energy-Efficient Cordless Vacuum
SharkNinja Momentum drives innovation and sales
WHAT’S NEXT?
Cordless models and sustainability drive future growth
Robotic vacuum cleaners to gain significant traction
Sustainability and e-commerce shapes the future landscape
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and distribution
CHART 58 PURON Launches PU20 Cordless Vacuum with Mop in Poland
Dreame drives innovation with cordless and portable solutions
CHART 59 Dreame Poland Introduces H15 Pro Cordless Stick Vacuum with Mopping
CHANNELS
Electronics and appliance specialists lead distribution
E-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us