Category: Consumer Goods & Retailing
Kenya Consumer Goods & Retailing
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Tissue and Hygiene in Kenya
... of global events like COVID-19 and the Ukraine-Russia war, which led to higher inflation and price increases. In 2023, consumption patterns shifted due to higher costs of living, prompting consumers to switch towards more affordable ... Read More
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Kenya Floriculture - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
... billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029). Key Highlights Kenya's economy is heavily reliant on agriculture. The floriculture sub-sector is one of the country's leading foreign exchange earners. ... Read More
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Kenya Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update
... According to PayNXT360’s, Ecommerce market in Kenya is expected to grow by 15.25% on annual basis to reach US$2.3 billion in 2022. Medium to long term growth story of Ecommerce industry in Kenya promises to ... Read More
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Kenya Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update
... conversational commerce industry in Kenya is expected to grow by 17.9% on annual basis to reach US$0.3 billion in 2023. The conversational commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Kenya
... usually social smokers that enjoy smoking these products in social settings. In 2022, increased inflation and taxation on tobacco products led to further declining volumes of sales owing to increased unit prices. However, growth is ... Read More
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Tobacco in Kenya
... to limited consumer budgets in the face of high inflation and rising cigarette price points. Consumers turned to cheaper offerings, driving the growth of economy brands. Additionally, the landscape has a high level of illegal ... Read More
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Cigarettes in Kenya
... while damaging the overall industry performance and dampening sales volume. Illicit cigarettes are untaxed, making them cheaper in comparison. The current economic situation favours cheaper products, making them highly appealing to consumers living on restricted ... Read More
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Depilatories in Kenya
... Now, post-pandemic, with salons reopen, this trend is continuing for many as consumers seek to save money in an uncertain economic climate with high inflationary pressures. Thus ongoing retail sales for depilatories. Euromonitor International's Depilatories ... Read More
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Colour Cosmetics in Kenya
... care cosmetics completely, while others opted for smudge-proof variants. Now, after the reopening of society, lip care overall is on its way to recovery. While sales are still somewhat sluggish in volume terms, growth is ... Read More
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Sun Care in Kenya
... Indeed, some consumers do not perceive sun care as essential – despite the growing awareness of health and grooming related matters among Kenyan consumers. Euromonitor International's Sun Care in Kenya report offers a comprehensive guide ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Premium Beauty and Personal Care in Kenya
... great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby ... Read More
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Fragrances in Kenya
... Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central Business District, where a number of beauty salons are situated. Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the ... Read More
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Skin Care in Kenya
... is well-known for its colour cosmetics overall, along with its iconic bold lipsticks. The brand, which is owned by Estée Lauder Cos Inc (GBO), has debuted a new “high-performance” skin care range called “hyper-real”, which ... Read More
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Baby and Child-Specific Products in Kenya
... used for babies and children as well as other family members, therefore being more economical purchases – as opposed to specific products for babies and children per se. Euromonitor International's Baby and Child-specific Products in ... Read More
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Deodorants in Kenya
... the greatest attention to their personal care and grooming routines. The positive category performance is also supported by numerous advertising and promotional campaigns from major players, such as seen with leading brand Nivea Deodorant (Beiersdorf ... Read More
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Oral Care in Kenya
... Indeed, brands are going an extra mile to partner with organisations in a bid to create product awareness which, in turn, will translate into sales. In oral care, leading brand Colgate (Colgate-Palmolive (East Africa) Ltd) ... Read More
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Beauty and Personal Care in Kenya
... Kenya, propelled by the country's expanding young, fashion-conscious population, rising standards of living, and urbanisation. Due to generations of devoted consumers who have become overly dependent on beauty products, along with the move to internet ... Read More
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Mass Beauty and Personal Care in Kenya
... is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products ... Read More
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Bath and Shower in Kenya
... hydroquinone, mercury, and its compounds. Exposure to high levels of these elements over long periods of time can lead to serious health problems, such as kidney damage and digestive illnesses, thus the recent cull of ... Read More
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Hair Care in Kenya
... cutting their relaxed hair. Euromonitor International's Hair Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, ... Read More
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Sanitary Protection in Kenya
... and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels together with panty ... Read More
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Retail in Kenya
... with some players being forced to exit the market. Players such as Shoprite, Choppies, and Builders cited the weak economy, amongst other factors for their reasons for exiting the market. Nonetheless, the economic outlook for ... Read More
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Retail E-Commerce in Kenya
... concerns some consumers still have about shopping online, while it also supports the large number of unbanked consumers who do not have the facility to make online payments. Furthermore, it also allows consumers to inspect ... Read More
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Grocery Retailers in Kenya
... looked to expand as the country continued its recovery from the impact of the COVID-19 pandemic. For example, Quick Mart opened several new outlets in Kenya in 2022. In addition, Naivas also opened a few ... Read More
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