Category: Alcoholic Beverages
Europe Alcoholic Beverages
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Estonia Spirits
... breather, stabilising after the volatility of recent years. Brandy and vodka saw a decline in Estonia in 2023. These products, particularly vodka, are perceived as old-fashioned spirits, more popular among the older generation of consumers ... Read More
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Romania Alcoholic Drinks
... rise in line with the stubbornly high inflation rate, exacerbated by high energy costs (gas and electricity) that put additional pressure on household budgets. Excise duty on alcoholic drinks began to rise in 2023 causing ... Read More
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Croatia Alcoholic Drinks
... measures all but gone, the number of events spanning across small pubs and private homes, all the way to major events and concerts, increased drastically in the course of the year. Euromonitor International's Alcoholic Drinks ... Read More
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Estonia Alcoholic Drinks
... and Latvia returned to more typical levels, boosting sales. Despite excise tax remaining historically low, there is concern over the significant tax increases slated for 2024, which include hikes in VAT and excise taxes, potentially ... Read More
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Croatia Cider/Perry
... socialising, concerts, festivals, and garden parties post-pandemic. Concurrently, record high current value sales were recorded, reflecting soaring inflation and subsequent increases in average unit prices. The development of this category aligns with the global trend ... Read More
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Romania Spirits
... to price growth and the weaker demand for spirits. Manufacturers were forced to pass these costs on to consumers with the price rises contributing to value growth. Total volume sales fell into decline in both ... Read More
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Norway Cider/Perry
... the on-trade channel amid the Coronavirus (COVID-19) crisis. Therefore, at the end of the review period, off-trade (and total) volume sales remained significantly higher than the 2019 pre-pandemic level. Euromonitor International's Cider/Perry in Norway report ... Read More
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Norway Spirits
... cross-border trade with Sweden as society reopened following the restrictions on travel in the wake of the Coronavirus (COVID-19) crisis. In addition, there was a level of stabilisation following a big spike in off-trade volume ... Read More
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Norway Alcoholic Drinks
... Norwegian currency, high production, energy and transportation costs and higher prices. Demand was also affected by less favourable weather in summer 2023. As a result, total alcoholic drinks consumption fell, compared to 2022, although RTDs ... Read More
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The Netherlands Cider/Perry
... a strong increase in average unit price in 2023. Still, the underlying decline was dramatic. Over the review period, some of the major brewers have tried to turn cider into a mainstream category, but these ... Read More
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The Netherlands Alcoholic Drinks
... as average unit prices for alcoholic drinks categories increased substantially. Beer and wine volume sales suffered from these increased prices. For spirits, the price increases were less dramatic, enabling the category to register on trade ... Read More
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Ireland Alcoholic Drinks
... a pattern of normalisation after the atypical spikes and crashes in sales during the era of the pandemic lockdowns. Notably, during the lockdown era off-trade sales soared, while on-trade sales crashed. Then, when society reopened, ... Read More
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Ireland Cider/Perry
... to the normalisation effect, whereby consumers rebounded to social events and out-and-about lifestyles following the era of the pandemic, creating spikes in sales which contrasted to the crashes seen during the era of the pandemic ... Read More
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The Netherlands Spirits
... a substantial increase in average unit prices. Throughout the production and supply chain, there were increases in costs which were passed onto the consumer. In some respects, consumers were willing to accept the increased prices, ... Read More
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Portugal Alcoholic Drinks
... on trade, supported by another record year of tourism for the country. Despite inflation falling, prices continued to rise in 2023 with government tax revisions of 4% on alcoholic drinks also coming into effect. Consumers ... Read More
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Portugal Cider/Perry
... range of age segments. Somersby (Super Bock Group SGPS SA) is the leading brand with a considerable lead compared to its direct competitor, Bandida do Pomar from (SCC-Central de Cervejas) and private label. In 2023, ... Read More
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Greece Spirits
... in on-trade consumption as off-trade volume sales continued to decline, signalling a shift back to the on-trade channel with the post-Coronavirus (COVID-19) reopening of the market. The decline in off-trade volume sales was also informed ... Read More
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Greece Cider/Perry
... sales dropped moderately while on-trade volume sales rose marginally. On the positive side, the increase in inbound arrivals boosted demand. This was evident in the volume sales and share growth performances of international brands Somersby ... Read More
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Ireland Spirits
... trends, alongside the fact that cocktails (and “mocktails”) are becoming more popular as drinks to accompany dinner (as opposed to the more traditional wine). Vodka and tequila (and mezcal) are cited as attracting growing attention ... Read More
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Portugal Spirits
... cost of living, high interest rates, and economic uncertainty. Cutbacks were made on non-essential goods including spirits, with noticeable weak performance during the summer and Christmas period, which are normally peak seasons for buying spirits. ... Read More
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Greece Alcoholic Drinks
... in a number of categories, influenced by the reopening of the market (easing and lifting of Coronavirus (COVID-19) measures) and a channel shift to foodservice. Moreover, dramatic hikes in food prices and most household essentials ... Read More
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Belgium Alcoholic Drinks
... pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the ... Read More
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Italy Alcoholic Drinks
... year. Consumers became more conservative with their spending, driven also by a trend towards healthier lifestyles. However, it should be noted that, despite the fall seen during the year, off-trade volume sales remained higher in ... Read More
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Poland Cider/Perry
... discounters, some of which have even give up selling cider/perry altogether, replacing it with better-rotating products. A significant challenge for cider/perry is the high average unit price of these products, which is almost twice that ... Read More
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Bulgaria Spirits
... long period of stability. Nevertheless, the price of spirits still remained affordable for most consumers, which led to only a small decline in volume terms. Despite higher prices, the premiumisation trend gained momentum in line ... Read More
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