Category: Alcoholic Beverages
Europe Alcoholic Beverages
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Serbia Spirits
... full rebound in volume sales during 2024. With the rate of inflation still increasing in 2023, consumers continued to economise and reduced the frequency of visiting on-trade establishments. Meanwhile, current value growth was underpinned by ... Read More
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Serbia Alcoholic Drinks
... rise year on year resulting in higher costs of living. Many Serbian consumers reduced the frequency of visits to the on-trade in 2023. The economising trend also led to a greater emphasis on price comparisons ... Read More
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Serbia Cider/Perry
... growing consumer base with healthier lifestyles fuelling greater interest in cider. Compared to other stronger alcoholic beverages, cider/perry is perceived by some to be a healthier option due to its lower alcohol content and the ... Read More
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Sweden Alcoholic Drinks
... ongoing health and wellness trend had a negative impact on demand. Rising concerns about the health effects of consuming alcohol led to many consumers looking to reduce their alcohol consumption. Furthermore, consumers have become more ... Read More
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Sweden Cider/Perry
... competition from other categories such as other sparkling wine and still rosé wine. Furthermore, growing health concerns pushed some consumers to switch to drink fewer alcoholic drinks, or to forego them altogether. Prices of cider ... Read More
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North Macedonia Alcoholic Drinks
... most alcoholic drinks categories in 2023. Inflation remained stubbornly high although price increases were less pronounced in 2023 compared to the previous year. In some cases, prices of alcoholic drinks rose by double-digits causing local ... Read More
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North Macedonia Spirits
... in 2022, demand for spirits continues to rise organically, whilst rising prices has resulted in double-digit current value growth. On-trade volume growth was stronger compared to the off-trade, particularly as a result of the strong ... Read More
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North Macedonia Cider/Perry
... even stronger current value growth supported by significant price increases. Volume growth has been supported by an expanding presence in the off-trade channel, with increased availability in supermarkets, hypermarkets and discounters within the retailing landscape. ... Read More
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Lithuania Cider/Perry
... self-indulgent consumers tend to avoid. With consumers becoming increasingly health conscious they have been looking to reduce their sugar intake and as such have been shifting to alternative drinks options. Another factor limiting demand in ... Read More
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Slovenia Spirits
... Rum and gin, in particular, have experienced significant growth as they are viewed as prestigious and exclusive beverages. Brands like Don Papa have gained popularity among consumers seeking spirit drinks with rich origins and enhanced ... Read More
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Slovenia Cider/Perry
... apples produced locally. Consumers are seeking refreshing drinks that offer low-sugar and gluten-free options. The first festival of cider makers held in 2023 in Slovenia showcased seven local producers who make natural cider from organic ... Read More
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Lithuania Spirits
... going out slowed down. Consumers started reacting to the much higher price of spirits in the on-trade, leading to a sharper decline in volume sales over 2023. The off-trade also witnessed declining volumes as consumers ... Read More
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Slovenia Alcoholic Drinks
... drinks for a more sophisticated experience. Within the spirits category, gin and rum experienced the fastest growth due to this premiumisation. Gin became the most popular spirit in Slovenia, with a rising number of local ... Read More
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Lithuania Alcoholic Drinks
... out of boredom and general anxiety. The year started very well, especially in horeca outlets where a good summer provided a further boost to sales. Thereafter, consumers began to rein in expenditure on alcoholic drinks ... Read More
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Latvia Alcoholic Drinks
... putting upward pressure on players to increase price. Added to this, products with a higher alcohol level such as spirits were subject to increased excise tax. Healthier lifestyles are driving consumers towards lighter and lower ... Read More
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Latvia Spirits
... restrictions, which boosted sales in horeca establishments. Although consumers began to return and spend money in cafés and restaurants, spending behaviour became subdued as the war in Ukraine took hold. Utility bills in Latvia have ... Read More
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Slovakia Alcoholic Drinks
... sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or ... Read More
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Slovakia Cider/Perry
... previous year. This resulted in weaker product visibility in both retail and on-trade channels, as well as a generalised lack of marketing support, as no new major players emerged to fill this void. Growth was ... Read More
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Slovakia Spirits
... items. Excise taxes for spirits were also increased significantly in April 2023, as part of the Slovak government’s efforts to reduce its fiscal deficit. This had a huge impact on spirits sales during the first ... Read More
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Austria Alcoholic Drinks
... during the year - the first year in which the hospitality sector was completely spared any opening or access restrictions in connection with COVID-19. However, at the same time, off-trade volumes fell, partly as a ... Read More
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Estonia Cider/Perry
... and Kiss lost ground as consumers became more educated and started preferring beverages with less sugar. Additionally, consumers showed increased interest in more sophisticated options beyond traditional sweet ciders. Euromonitor International's Cider/Perry in Estonia report ... Read More
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Austria Spirits
... inns after the low water mark of the COVID-19 crisis. However, the overall decline in spirits volume sales resulted from a significant fall in off-trade volumes. Nonetheless, off-trade volume sales remained above the level seen ... Read More
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Romania Cider/Perry
... on-trade, reflecting the increasing number of consumers loyal to cider/perry. Consumption has extended from peak periods during the summertime to other times in the year. As a niche product, cider/perry is interesting to young adults ... Read More
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Croatia Spirits
... for spirits, with products such as gin, rakija, and liqueurs being prominently featured in online promotions and leaflet advertisements. This resurgence in social gatherings has bolstered the spirits market, indicating a return to more traditional ... Read More
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Austria Cider/Perry
... it experienced during the pandemic. However, this was not quite enough to compensate for the falling volume sales in the off-trade channel, which was in part influenced by the fact that cider/perry still has a ... Read More
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