Intense price competition from smaller software providers is making the dental management software market more competitive. Because of the high penetration rate of these products and the intense upfront price competition, larger and more established providers have been offering premium quality modules that are add-ons to the base software. These have become significant sources of revenue for these companies. Additionally, maintenance fees, upgrade fees and bundling packages with hardware is helping larger providers to stave off competition from smaller low-cost providers. Growth in this market is expected to be modest, eventually becoming flat as the market matures further.