US Market Report for Breast Localization Wires 2016 - MedCore
Wire-guided breast localization procedures and breast localization wire unit sales are tightly related, with an average of 1.3 wires being used per procedure. Therefore, a reduction in wire-guided breast localization procedures will result in a corresponding decrease in unit sales of breast localization wires. The increasing penetration rate of alternate breast localization technologies such as Cianna Medical’s SAVI SCOUT® system, Endomag’s Sentimag® system, radioactive seeds and intraoperative ultrasound is expected to drive a decline in unit sales of the breast localization wire market over the next seven years.
The value of the U.S. market for breast localization wires is expected to decline over the forecast period. Contraction will be driven by unit sales declines and reinforced by modest erosion in the ASP of breast localization wires.