The mCommerce & mPayment Marketplace 2016-2020
Executive Summary
Mobile commerce will witness strong growth in the coming years – both in terms of subscribers and revenues. The purpose of the Report is to help businesses in identifying the lucrative revenue opportunities and making future-proof investments and strategies.
MNOs have an obvious opportunity in mobile payments due to network ownership and existing relationship with a huge chunk of target segment. Consequently, many operators are formulating strategies to leverage this advantage and to expand their portfolio in banking and payments. In November, 2010, AT&T, T-Mobile and Verizon formed a joint venture to create a mobile payment company called Isis, which was later rebranded as Softcard. In 2015, Google acquired the Softcard's intellectual property to integrate it into its competing Google Wallet service. Several such initiatives are taking place around the world. However, the successful launches will have to create a win-win situation for incumbents, telcos, banks, merchants, and disruptive small players.
In the 2nd Chapter, we have segmented the M-Commerce market in four broad categories - Mobile Banking, Mobile Payments, Mobile MicroInsurance (MMI), and Mobile Ticketing and Mobile Coupons. This chapter analyses these broad categories with latest trends and case studies of exemplary players in respective segments.
The following Chapter examines the current M-Commerce market dynamics and important developments. Many organisations such as Amazon and Google are successfully leveraging the mobile devices to drive revenues; however most of the MNOs are lagging far behind in their approach to this highly promising opportunity. We have included various techniques, cases, and examples that will help service providers in making appropriate strategies to drive M-commerce uptake, and promote customer loyalty and brand building via M-Commerce.
The final chapter provides M-Commerce extensive market forecasts on users and revenues, both globally and regionally. These extensive forecasts demonstrate the regional growth trends and market attractiveness for the next five years that will greatly help you in strategic business decisions.
- Chapter 1: Executive Summary
- Chapter 2: M-Commerce Market Segmentation with Case Studies on Exemplary Players
- 2.1 Mobile Banking
- 2.1.1 The changing landscape in mobile banking
- 2.1.1.1 Telcos entering into the mainstream banking
- 2.1.1.2 Payment banking services to drive significant revenues for telcos – recent development
- from Indian market
- 2.1.1.3 Mobile Money is not just for the unbanked
- 2.2 Mobile Payments
- 2.2.1 M-Payment Types
- 2.2.1.1 Premium SMS-based Transactional Payments
- 2.2.1.2 Direct Operator Billing
- 2.2.1.3 Mobile Web Payments (WAP)
- 2.2.1.4 NFC (Near Field Communication) Based Payments
- 2.2.2 CASE STUDY: Rogers Communications’ Credit Card Business
- 2.2.3 CASE STUDY: Strategic Evaluation of T-Mobile’s Mobile Money
- 2.2.3.1 Who are the target segments for T-Mobile’s mobile money service?
- 2.2.3.2 The Business Model
- 2.2.3.3 Restrictions and limitations
- 2.2.4 CASE STUDY: mobile marketing and wallet platform WEVE
- 2.3 Mobile MicroInsurance (MMI)
- 2.3.1 Why mobile microinsurance is an increasingly attractive opportunity for MNOs?
- 2.3.2 Which are the ideal markets for mobile microinsurance products and why?
- 2.3.3 Designing Mobile Microinsurance products for quick uptake
- 2.3.4 CASE STUDY: Airtel's FBN Padi 4 Life
- 2.3.5 The business model for mobile insurance
- 2.3.6 Insurance Telematics/ Usage-Based Insurance (UBI)
- 2.3.7 CASE STUDY: Tesco Bank Box Insurance
- 2.3.8 CASE STUDY: Tigo Kiiray
- 2.4 Mobile Ticketing and Mobile Coupons
- Chapter 3: Monetising M-Commerce Opportunity
- 3.1 Understanding M-Commerce Market Dynamics
- 3.1.1 Don't Wait, be the early Mover!
- 3.1.2 M-Payment market is heating up
- 3.1.2.1 MasterPass: A new M-Payment system from MasterCard
- 3.1.3 M-Commerce can offer great RoI
- 3.1.3.1 Case Study from Kenya: Safaricom's mobile money transfer service M-Pesa
- 3.1.3.1.1 The Investment
- 3.1.3.1.2 The Return on Investment (RoI)
- 3.1.3.1.3 Service Innovation
- 3.1.3.1.4 M-Pesa Business Model
- 3.1.4 KYC opportunity: Unexplored avenue in banking
- 3.2 Lean principals for steady growth in M-Commerce market
- 3.2.1 Applying MVP to push M-Commerce
- 3.2.1.1 How did T-Mobile drive smooth m-payment adoption?
- 3.2.2 How to attract new customers?
- 3.2.3 Ways to drive customer loyalty via early adopters
- 3.2.4 Retention and brand building using Disruptive Tactics
- Chapter 4: Banking, Payments, and Insurance Market Forecasts 2016-2020
- 4.1 Mobile Banking Market 2016-2020
- 4.1.1 Mobile Banking Users
- 4.2 M-Payment Market 2016-2020
- 4.2.1 M-Payment Users
- 4.2.2 M-Payment Revenue
- 4.3 NFC Mobile Payment Market 2016-2020
- 4.3.1 NFC Mobile Payment
- 4.3.2 NFC-enabled Cellphones Shipment
- 4.4 Microinsurance Market 2016-2020
- List of Figures:
- Figure 2-1 WEVE Value Chain
- Figure 2-2 Insured Population vs. MNOs’ Customer Segmentation
- Figure 2-3 Insurance Telematics Workflow
- Figure 3-1 Global M-Commerce Market (In US$ Billion), 2012-2020
- Figure 3-2 Revenue Share of M-Commerce as a percentage of E-Commerce, 2012 – 2020
- Figure 3-3 Safaricom's Revenue (In Kshs Billion), FY 2009-FY 2014
- Figure 3-4 Safaricom's Revenue Break up (In %), FY 2009-FY2014
- Figure 3-5 Total Customers vs. M-Pesa vs. Data (In Million), FY 2011-FY2014
- Figure 3-6 M-Pesa vs. Data Customers (as % of Total Customers), FY 2011-FY2014
- Figure 3-7 Financial Services Outlets in Kenya, 2009
- Figure 3-8 Customer Life Cycle
- Figure 4-1 Global Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-2 Mobile Banking Users by Region (In Million), 2016 – 2020
- Figure 4-3 North America Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-4 Latin America Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-5 Europe Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-6 Asia Pacific Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-7 Africa Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-8 Middle East Mobile Banking Users (In Million), 2016 – 2020
- Figure 4-9 Global M-Payment Users (In Million), 2016 – 2020
- Figure 4-10 M-Payment Users by Region (In Million), 2016 – 2020
- Figure 4-11 North America M-Payment Users (In Million), 2016 – 2020
- Figure 4-12 Latin America M-Payment Users (In Million), 2016 – 2020
- Figure 4-13 Europe M-Payment Users (In Million), 2016 – 2020
- Figure 4-14 Asia Pacific M-Payment Users (In Million), 2016 – 2020
- Figure 4-15 Africa M-Payment Users (In Million), 2016 – 2020
- Figure 4-16 Middle East M-Payment Users (In Million), 2016 – 2020
- Figure 4-17 Global M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-18 M-Payment Revenue by Region (In US$ Billion), 2016 – 2020
- Figure 4-19 North America M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-20 Latin America M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-21 Europe M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-22 Asia Pacific M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-23 Africa M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-24 Middle East M-Payment Revenue (In US$ Billion), 2016 – 2020
- Figure 4-25 Global NFC M-Payment Market (In US$ Billion), 2016 – 2020
- Figure 4-26 Global NFC-enabled Cellphones Shipment (In Million), 2016 – 2020
- Figure 4-27 Global Microinsurance Users (In Million), 2007-2013
- Figure 4-28 Global Microinsurance Users (In Million), 2016-2020
- List of Tables:
- Table 2-1 Key Features of T-Mobile's Mobile Money Service
- Table 2-2 Fast Forward - Mobile Marketing and Wallet Platform WEVE
- Table 2-3 Key Features of Airtel Nigeria Microinsurance Product Padi4Life
- Table 2-4 Tesco Bank Box Insurance
- Table 2-5 Key Features of Tigo Kiiray
- Table 3-1 Safaricom's Revenue (In Kshs Billion), FY 2009-FY 2014
- Table 4-1 Mobile Banking Users by Region (In Million), 2016 – 2018
- Table 4-2 M-Payment Users by Region (In Million), 2016 – 2020
- Table 4-3 M-Payment Revenue by Region (In US$ Billion), 2016 – 2020
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