Market Research Logo

Italy Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle, Two-Wheeler, Medium & Heavy Commercial Vehicle, & Off-the-Road Vehicle), By Demand Category (Replacement & OEM), Competition Forecast & Opportunities, 2013 - 2023

Italy Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle, Two-Wheeler, Medium & Heavy Commercial Vehicle, & Off-the-Road Vehicle), By Demand Category (Replacement & OEM), Competition Forecast & Opportunities, 2013 - 2023

According to “Italy Tire Market By Vehicle Type, By Demand Category, Competition Forecast & Opportunities, 2013 - 2023”, tire market is projected to reach $ 3.8 billion by 2023 in Italy. Growing automobile sales and increasing per capita income are the major factors propelling demand for tires across the country. Moreover, expanding vehicle fleet of passenger cars, commercial vehicles and two-wheelers in addition to improving economic scenario is further expected to fuel tire sales in the country over the next five years. Passenger car segment accounted for the largest share in Italy tire market in 2017, and the segment is expected to maintain its leading position during the forecast period as well, owing to recovering sales of passenger cars in the country. Some of the major players operating in Italy tire industry are Michelin Italiana S.p.A., Pirelli & C. S.p.A., Bridgestone Italia Sales S.R.L., Continental Italia S.p.A., Goodyear Dunlop Tires Italia S.p.A., Yokohama Italia S.p.A. Hankook Italia S.R.L., Nokian Tires PLC, Trelleborg Wheel Systems Italia S.p.A and Kumho Tire Italia. “Italy Tire Market By Vehicle Type, By Demand Category, Competition Forecast & Opportunities, 2013 - 2023” discusses the following aspects of tire market in Italy:

  • Tire Market Size, Share & Forecast
  • Segmental Analysis – By Vehicle Type (Passenger Car, Light Commercial Vehicle, Two-Wheeler, Medium & Heavy Commercial Vehicle, & Off-the-Road Vehicle), By Demand Category (Replacement & OEM)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities
Why You Should Buy This Report?
  • To gain an in-depth understanding of tire market in Italy
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, tire distributor, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with tire distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Analyst View
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Brand Switching Attribute
4.3. Unaided/Aided Brand Recall
4.4. Brand Satisfaction Level
5. Italy Tire Production Overview
6. Italy Tire Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Vehicle Type (PC, LCV, Two-wheeler, M&HCV, OTR)
6.2.2. By Demand Category (OEM vs Replacement)
6.2.3. By Company
6.2.4. By Region
7. Italy Passenger Car (PC) Tire Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Vehicle Type (Hatchback, SUV, Sedan, MPV, Others)
7.2.2. By Demand Category (OEM vs Replacement)
8. Italy Light Commercial Vehicle (LCV) Tire Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Vehicle Type (Pickup Truck & Van and Light Bus Coach)
8.2.2. By Demand Category (OEM vs Replacement)
9. Italy Two-Wheeler Tire Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Vehicle Type (Motorcycle & Scooter, Mopeds)
9.2.2. By Demand Category (OEM vs Replacement)
10. Italy Medium and Heavy Commercial Vehicle (M&HCV) Tire Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Vehicle Type (HCV, MCV)
10.2.2. By Demand Category (OEM vs Replacement)
11. Italy Off- the-Road Tire (OTR) Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value & Volume
11.2. Market Share & Forecast
11.2.1. By Vehicle Type (Agriculture Equipment Vehicles, Industrial Equipment Vehicles)
11.2.2. By Demand Category (OEM vs Replacement)
12. Import-Export Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends & Developments
15. Policy & Regulatory Landscape
16. Italy Economic Profile
17. Competitive Landscape
17.1. Michelin Italiana S.p.A
17.2. Pirelli & C. S.p.A.
17.3. Bridgestone Italia Sales S.R.L
17.4. Continental Italia S.p.A.
17.5. Goodyear Dunlop Tires Italia S.p.A.
17.6. Yokohama Italia S.p.A.
17.7. Hankook Italia S.R.L.
17.8. Nokian Tires PLC
17.9. Trelleborg Wheel Systems Italia S.p.A
17.10. Kumho Tire Italia
18. Strategic Recommendations
List Of Figures
Figure 1: Italy Tire Market - Factors Influencing Purchase Decision (N=75)
Figure 2: Italy Tire Market - Brand Switching (N=75)
Figure 3: Italy Tire Market – Brand Switching Attributes (N=75)
Figure 4: Italy Tire Market – Aided Brand Recall (N=75)
Figure 5: Italy Tire Market – Unaided Brand Recall (N=75)
Figure 6: Italy Tire Market - Brand Satisfaction Level, By Lifetime (N=75)
Figure 7: Italy Tire Market - Brand Satisfaction Level, By Traction (N=75)
Figure 8: Italy Tire Market - Brand Satisfaction Level, By Low Frequency of Breakdown (N=75)
Figure 9: Italy Tire Market - Brand Satisfaction Level, By Vehicle Compatibility (N=75)
Figure 10: Italy Tire Market - Brand Satisfaction Level (N=75)
Figure 11: Italy Tire Market Size, By Value (USD Billion), By Volume (Million Units) 2013-2023F
Figure 12: Italy Tire Market Share, By Vehicle Type, By Volume, 2013-2023F
Figure 13: Italy Tire Market Share, By Demand Category, By Volume, 2013-2023F
Figure 14: Italy Car Tire Market Share, By Company, By Volume Share, 2017 & 2023F
Figure 15: Italy Car Tire Market Share, By Region, By Volume, 2013-2023F
Figure 16: Italy Passenger Car Tire Market Size, By Value (USD Billion), By Volume (Million Units) 2013-2023F
Figure 17: Italy Passenger Car Tire Market Share, By Vehicle Type, By Volume, 2013-2023F
Figure 18: Italy Passenger Car Tire Market Share, By Demand Category, By Volume, 2013-2023F
Figure 19: Italy LCV Tire Market Size, By Value (USD Billion), By Volume (Million Units) 2013-2023F
Figure 20: Italy LCV Tire Market Share, By Vehicle Type, By Volume, 2013-2023F
Figure 21: Italy LCV Tire Market Share, By Demand Category, By Volume, 2013-2023F
Figure 22: Italy Two-Wheeler Tire Market Size, By Value (USD Billion), By Volume (Million Units) 2013-2023F
Figure 23: Italy Two-Wheeler Tire Market Share, By Vehicle Type, By Volume, 2013-2023F
Figure 24: Italy Two-Wheeler Tire Market Share, By Demand Category, By Volume, 2013-2023F
Figure 25: Italy M&HCV Tire Market Size, By Value (USD Billion), By Volume (Million Units) 2013-2023F
Figure 26: Italy M&HCV Tire Market Share, By Vehicle Type, By Volume, 2013-2023F
Figure 27: Italy M&HCV Tire Market Share, By Demand Category, By Volume, 2013-2023F
Figure 28: Italy OTR Tire Market Size, By Value (USD Billion), By Volume (Million Units) 2013-2023F
Figure 29: Italy OTR Tire Market Share, By Vehicle Type, By Volume, 2013-2023F
Figure 30: Italy OTR Tire Market Share, By Demand Category, By Volume, 2013-2023F
List Of Tables
Table 1: Italy Tire Production Capacity, By Company & Plant Location, (Million Units/Year)
Table 2: Italy Tire Imports, By HS Code, By Volume, 2013-2016 (Absolute Units)
Table 3: Italy Tire Exports, By HS Code, By Volume, 2013-2016 (Absolute Units)
Table 4: Italy Automobile Sales, 2016-2017 (Units)
Table 5: Italy Automobile Production by Domestic Players, 2016-2017 (Units)
Table 6: Italy Major Online Tire Dealers
Table 7: Italy Tire Trade Tariff Duties, By Product Type & Segment, 2017

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report