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India Water Purifiers Market By Type (POE & POU), By Application (Municipal, Industrial, Residential, Commercial, Healthcare, Food & Beverage), By Sales Channel (Direct, Distributor, Retail & Online), Competition Forecast & Opportunities, 2013–2023

India Water Purifiers Market By Type (POE & POU), By Application (Municipal, Industrial, Residential, Commercial, Healthcare, Food & Beverage), By Sales Channel (Direct, Distributor, Retail & Online), Competition Forecast & Opportunities, 2013–2023

According to “India Water Purifiers Market By Type, By Application, By Sales Channel, Competition Forecast & Opportunities, 2013–2023”, water purifiers market is forecast to grow at a CAGR of more than 11% by 2023 in India. This growth can be majorly attributed to rising demand for combination technologies, booming industrial & commercial sectors coupled with growing demand for safe drinking water across the country. Ultraviolet and Reverse Osmosis are the major water purifying technologies used in the country and both of these technologies are expected to maintain their dominance throughout the forecast period. In 2027, the country’s northern and western regions accounted for the largest share in India water purifiers market. Furthermore, government initiatives such as, Smart city mission, AMRUT, ‘Make in India’ initiative along with growing health awareness are expected to positively influence demand for water purifiers across India in the coming years. Some of the major players operating in India water purifiers market include Thermax India Limited, VA Tech Wabag Ltd., Eureka Forbes Limited, Kent RO Systems Ltd., SUEZ Water Technologies & Solutions, Ion Exchange India Ltd., Doshion Veolia Water Solutions Pvt Ltd, Hindustan Unilever Limited, Luminous Water Technologies Pvt. Ltd. and Tata Chemicals Limited. “India Water Purifiers Market By Type, By Application, By Sales Channel, Competition Forecast & Opportunities, 2013–2023” discusses the following aspects of water purifiers market in India:

  • Water Purifiers Market Size, Share & Forecast
  • Segmental Analysis – By Type (POE & POU), By Application (Municipal, Industrial, Residential, Commercial, Healthcare, Food & Beverage), By Sales Channel (Direct, Distributor, Retail & Online)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities
Why You Should Buy This Report?
  • To gain an in-depth understanding of water purifiers market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, water purifiers manufacturers, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with water purifiers manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Analyst View
4. Voice of Customer
4.1. Customer Sample Distribution
4.2. Parameters Influencing Purchase Decision
4.3. Specifications of Brand Used
4.4. Factors Considered Before Purchase
4.5. Brand Awareness
5. India Water Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Type (POU & POE)
5.2.2. By Application (Residential, Commercial, Food & Beverage, Healthcare, Industrial and Municipal)
5.2.3. By Sales Channel (Direct, Distributor, Retail and Online)
5.2.4. By Region
5.2.5. By Company
6. India POE Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Technology (RO Tank, Ultraviolet, Ultrafiltration, RO Tankless, Activated Carbon, Nanofiltration)
6.2.2. By Product Category (Purifier, Dispenser, Others)
6.2.3. By Application (Municipal, Industrial, Healthcare, F&B, Commercial, Residential)
6.2.4. Pricing Analysis
6.2.5. Market Share By Company By Technology
7. India POU Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Technology (Ultraviolet, RO Tank, Activated Carbon, RO Tankless, Ultrafiltration, Nanofiltration)
7.2.2. By Product Category (Purifier, Dispenser, Others)
7.2.3. By Application (Residential, Commercial, Healthcare, Industrial, F&B, Municipal)
7.2.4. Pricing Analysis
7.2.5. Market Share By Company By Technology
8. India Commercial & Industrial Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Category (Dispenser, Ice & Coffee, Purifier, Filtration, Others)
9. India Municipal Water Purifiers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.1.2. By Mode
9.2. Market Share & Forecast
9.2.1. By Product Category (Purifiers)
9.2.2. By Technology (RO Tank, Ultraviolet, Ultrafiltration, Nanofiltration)
9.2.3. By Sales Channel (Direct, Distributor)
9.2.4. By Company
10. India Industrial Water Purifiers Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Mode
10.2. Market Share & Forecast
10.2.1. By Product Category (Filtration, Purifier, Boilers & Others)
10.2.2. By Technology (RO Tank, Ultrafiltration, RO Tankless, Ultraviolet, Activated Carbon)
10.2.3. By Sales Channel (Direct, Distributors)
10.2.4. By Company
11. India Residential Water Purifiers Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.1.2. By Mode
11.2. Market Share & Forecast
11.2.1. By Product Category (Purifier, Dispenser, Others)
11.2.2. By Technology (RO Tankless, Nanofiltration, Ultrafiltration, Activated Carbon, RO Tank, Ultraviolet)
11.2.3. By Sales Channel (Retail, Direct, Distributor, Online)
11.2.4. By Company
12. India Commercial Water Purifiers Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.1.2. By Mode
12.2. Market Share & Forecast
12.2.1. By Product Category (Dispenser, Ice & Coffee, Purifier, Others)
12.2.2. By Technology (RO Tank, Ultraviolet, Ultrafiltration, Activated Carbon, RO Tankless, Nanofiltration)
12.2.3. By Sales Channel (Distributor, Direct, Retail, Online)
12.2.4. By Company
13. India Healthcare Water Purifiers Market Outlook
13.1. Market Size & Forecast
13.1.1. By Value
13.1.2. By Mode
13.2. Market Share & Forecast
13.2.1. By Product Category (Filtration, Purifier, Others)
13.2.2. By Technology (RO, Ultrafiltration, Activated Carbon, Ultraviolet, Nanofiltration)
13.2.3. By Sales Channel (Distributor, Direct, Retail, Online)
13.2.4. By Company
14. India Food & Beverage Water Purifiers Market Outlook
14.1. Market Size & Forecast
14.1.1. By Value
14.1.2. By Mode
14.2. Market Share & Forecast
14.2.1. By Product Category (Filtration, Purifier, Others)
14.2.2. By Technology (RO Tankless, Activated Carbon, Ultraviolet, Nanofiltration)
14.2.3. By Sales Channel (Direct, Distributor, Retail)
14.2.4. By Company
15. Market Dynamics
15.1. Drivers
15.2. Challenges
16. Market Trends & Developments
17. Price Point Analysis
17.1. Product Pricing
17.2. Product Segmentation Chart
17.3. Competitive Landscape
18. Value Chain & Profitability Analysis
18.1. Market Share & Forecast by Sales Channel
18.1.1. Market Share by Sales Channel in Municipal Market
18.1.2. Market Share by Sales Channel in Residential Market
18.1.3. Market Share by Sales Channel in Commercial Office Market
18.1.4. Market Share by Sales Channel in Food & Beverage Market
18.1.5. Market Share by Sales Channel in Healthcare Market
18.1.6. Market Share by Sales Channel in Industrial Market
19. Policy & Regulatory Landscape
20. Trade Dynamics
21. Economic Profile
22. Competitive Landscape
22.1. Competitive Benchmarking
22.2. Company Profiles
22.2.1. Thermax India Limited
22.2.2. VA Tech Wabag Ltd.
22.2.3. Eureka Forbes Limited
22.2.4. Kent RO Systems Ltd.
22.2.5. SUEZ Water Technologies & Solutions
22.2.6. Ion Exchange India Ltd.
22.2.7. Doshion Veolia Water Solutions Pvt. Ltd.
22.2.8. Hindustan Unilever Limited
22.2.9. Luminous Water Technologies Pvt. Ltd.
22.2.10. Tata Chemicals Limited
23. Strategic Recommendations
List Of Figures
Figure 1: Factors Influencing Purchase Decisions (Base=100)
Figure 2: Water Purifier Brands in Use (Base=100)
Figure 3: Water Purifier Storage Capacity (Base=100)
Figure 4: Water Purifier Filter Replacement Cycle (Base=100)
Figure 5: Water Purifier Purification Stage (Base=100)
Figure 6: Purification Stage Awareness (Base=100)
Figure 7: Presence of TDS Control in Water Purifiers (Base=100)
Figure 8: Unaided Brand Awareness (Base=100)
Figure 9: Aided Brand Awareness (Base=100)
Figure 10: India Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 11: India Water Purifiers Market Size, By Volume, 2013-2023F (Million Units)
Figure 12: India per Capita Water Availability, By Volume, 1951, 2001, 2007, 2011 & 2025F (Cubic Meter)
Figure 13: India Industrial Water Consumption, 2010 & 2025F (Billion Cubic Meter)
Figure 14: India Water Purifiers Market Share, By Type, By Value, 2013-2023F
Figure 15: India Water Purifiers Market Share, By Type, By Volume, 2013-2023F
Figure 16: India Water Purifiers Market Share, By Application, By Value, 2013-2023F
Figure 17: Contribution of Manufacturing Sector in India’s GDP, FY2012-FY2017
Figure 18: Urban Cities Proposed Under Housing for All Initiative in India, By Phase, As of 2017
Figure 19: India Water Purifiers Market Share, By Sales Channel, By Value, 2017
Figure 20: India Water Purifiers Market Share, By Sales Channel, By Value, 2023F
Figure 21: India Water Purifiers Market Share, By Region, By Value, 2017 & 2023F
Figure 22: India Water Purifiers Market Share, By Region, By Value, 2013-2023F
Figure 23: India Water Purifiers Market Share, By Company, By Value, 2017 & 2023F
Figure 24: India POE Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 25: India POE Water Purifiers Market Size, By Volume, 2013-2023F (Million Units)
Figure 26: India POE Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 27: India POE Water Purifiers Market Share, By Product Category, By Value, 2013-2023F
Figure 28: India POE Water Purifiers Market Share, By Application, By Value, 2013-2023F
Figure 29: India POE Water Purifiers Market Average Selling Prices, 2013-2023F (USD/Unit)
Figure 30: India POE Water Purifiers Market Share, By Company, By Technology, By Value, 2017
Figure 31: India POU Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 32: India POU Water Purifiers Market Size, By Volume, 2013-2023F (Million Units)
Figure 33: India POU Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 34: India POU Water Purifiers Market Share, By Product Category, By Value, 2013-2023F
Figure 35: India POU Water Purifiers Market Share, By Application, By Value, 2013-2023F
Figure 36: India POU Water Purifiers Market Average Selling Prices, 2013-2023F (USD/Unit)
Figure 37: India POU Water Purifiers Market Share, By Company, By Technology, By Value, 2017
Figure 38: India Commercial & Industrial Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 39: India Commercial & Industrial Water Purifiers Market Share, By Product Category, By Value, 2013-2023F
Figure 40: India Municipal Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 41: India Municipal Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)
Figure 42: India Municipal Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F
Figure 43: India Municipal Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 44: India Municipal Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F
Figure 45: India Municipal Water Purifiers Market Share, By Company, By Value, 2017
Figure 46: India Industrial Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 47: India Industrial Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)
Figure 48: India Industrial Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F
Figure 49: India Industrial Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 50: India Industrial Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F
Figure 51: India Industrial Water Purifiers Market Share, By Company, By Value, 2017
Figure 52: India Residential Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 53: India Residential Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)
Figure 54: India Residential Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F
Figure 55: India Residential Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 56: India Residential Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F
Figure 57: India Residential Water Purifiers Market Share, By Company, By Value, 2017
Figure 58: India Commercial Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 59: India Commercial Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)
Figure 60: India Commercial Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F
Figure 61: India Commercial Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 62: India Commercial Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F
Figure 63: India Commercial Water Purifiers Market Share, By Company, By Value, 2017
Figure 64: India Healthcare Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 65: India Healthcare Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)
Figure 66: India Healthcare Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F
Figure 67: India Healthcare Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 68: India Healthcare Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F
Figure 69: India Healthcare Water Purifiers Market Share, By Company, By Value, 2017
Figure 70: India Food & Beverage Water Purifiers Market Size, By Value, 2013-2023F (USD Million)
Figure 71: India Food & Beverage Water Purifiers Market Size, By Mode, By Value, 2013-2023F (USD Million)
Figure 72: India Food & Beverage Water Purifiers Market Share, By Product Category, By Value, 2017 & 2023F
Figure 73: India Food & Beverage Water Purifiers Market Share, By Technology, By Value, 2013-2023F
Figure 74: India Food & Beverage Water Purifiers Market Share, By Sales Channel, By Value, 2017 & 2023F
Figure 75: India Food & Beverage Water Purifiers Market Share, By Company, By Value, 2017
Figure 76: India Water Purifiers Market – Product Pricing, By Technology & Application, 2017
Figure 77: India Water Purifiers Market - Product Segmentation Chart, 2017
Figure 78: India Water Purifiers Market - Competitive Landscape, 2017
Figure 79: Market Share by Sales Channel (Direct, Distributor, Retail, Online), By Value, 2017
Figure 80: Market Share by Sales Channel in Municipal Market, By Value, 2017
Figure 81: Market Share by Sales Channel in Residential Market, By Value, 2017
Figure 82: Market Share by Sales Channel in Commercial Office Market, By Value, 2017
Figure 83: Market Share by Sales Channel in Food & Beverage Market, By Value, 2017
Figure 84: Market Share by Sales Channel in Healthcare Market, By Value, 2017
Figure 85: Market Share by Sales Channel in Industrial Market, By Value, 2017
Figure 86: India Water Purifiers Imports & Exports, By Value, 2013-2016 (USD Million)
Figure 87: India Water Purifiers Imports & Exports, By Volume, 2013-2016 (Million KG)
List Of Tables
Table 1: India Annual Percentage Change in Macroeconomic Indicators (FY2015-FY2018E)
Table 2: India Water Consumption Share, By Sector, As of 2017
Table 3: Urbanization Rate in Major Cities in India, 2017 (%)
Table 4: India Bharatmala Pariyojana (BMP) Phase 1 Investment Proposal, By Distance, FY2018E-FY2022F (Km)
Table 5: India Residential Water Purifier Market Share, By Sales Channel, By Major Company, 2017
Table 6: South India GDP Contribution, By Sector, By State, 2014-2015
Table 7: West India GDP Contribution, By Sector, By State, 2014-2015
Table 8: Availability of Drinking Water, By State, By Habitations, 2017 (Number)
Table 9: India Water Purifiers Market – Product Price Range, By Technology & Application, 2017
Table 10: Acceptable and Permissible Limit for Drinking Water as per BIS Standard (IS 15000:2001)
Table 11: India Water Purifiers Trade Balance, By Value, 2013-2016 (USD Million)

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