Market Research Logo

State of College Course Materials 2016-2017

State of College Course Materials 2016-2017

The College Course Materials Market Trends & Forecast annual reports from Simba Information provide an overview of the changing market for instructional resources in higher education in the U.S. This new edition continues that tradition in two parts. The first part, State of College Course Materials 2016—2017, is now available and focuses on two main areas:

  • current landscape conditions in the higher education market and
  • the competitive environment for publishers and distributors of instructional resources for college programs.
Simba provides both sizing and context for the market segments of new course materials: new textbooks (print), digital media (including etextbooks) and used textbooks.

The report discusses market segment sales estimates for 2015 and 2016 and market segment projections for 2017.

The second half—College Course Materials Trends & Outlook 2018-2020—to be published at the end of 2017/beginning of 2018—will update trends building steam in 2017 that are likely to persist into the next several years. The report also will provide the outlook for the higher education publishing industry and sales segment projections through 2020.


  • Methodology
  • Executive Summary
  • Introduction
    • Table The Beloit College Mindset List, Class of 2021 (Most students born in 1999; selected facts)
  • Market Size & Structure
    • Institution Types and Numbers
      • For-Profit/Non-Profit Split among Private Institutions
        • Table Degree-Granting Postsecondary Institutions, 2015-2016
      • Two-Year vs. Four-Year
      • Earning a BA at a Community College
    • Where Students Are Enrolled
      • A Decade of Growth to One of Change
        • Table Undergraduate Enrollment by Institution Type, 2000 vs. 2010 vs. 2015 (# in 000)
      • Full-Time vs. Part-Time
      • Student Demographics
      • For-Profits Try to Regain Footing
        • Table Simba Information Career College Enrollment Index
      • Going Online Slowly
        • Table Where Students Take at Least One Distance Education Course
    • Degrees of Choice
      • Table Associate's and Bachelor's Degrees Awarded in 2014-2015 and Change from 2004-2005
  • Policy & Funding
    • Introduction
    • Costs of Attending College in 2016-2017
      • Table Tuition and Fees, 2016-2017 vs. 2015-2016
    • Federal Focus: Reduce Spending and Regulation
      • Year-Round Pell Grants Reinstated; GI Bill Updated
      • Protracted Review for Gainful Employment and Debt Repayment
      • Fiscal 2018 Budget Requests and Cuts
        • Table Selected Proposed Federal Budget Items for Postsecondary education, FY 2016 - FY 2018P
    • States Hedge on Higher Ed Funding; Free Tuition Plans Increase
      • Table State Fiscal Support for Higher Education, FY 2017 vs. FY 2016
      • States Turn on the Free Tuition Switch
        • Table Extent of Tuition-Free Programs across the States
  • Course Materials
    • Introduction
      • California Moves to Change Approach to Remediation in Math and English
    • Student Spending on IM Continues to Decline
      • Health Leads Student Spending on Course Materials
    • 2016 Was Year of "Significant Volatility" for Publishers
      • Table Sales by Segment of Key College Course Materials 2015-2017P
      • Segmenting Market Sales
      • The Decline of Print Textbooks
      • Digital Media Secures a Foothold in Higher Education
        • Table Share of Media Used in College Courses, 2016
    • Publishers Confront Tough Market Conditions in 2016
      • Table Simba Information's Leading College Publishers by Revenue, 2016 vs. 2015
      • Table Publishers' Higher Education Digital Metrics, 2016
      • Jockeying for Digital Position
      • Protecting Print Textbooks
  • Distribution
    • Introduction
    • The Competitive Campus Store Landscape
      • Table Campus Store Operators
      • Amazon and the Virtual Store
    • Bookstores and Publishers as Rivals
      • Publishers' eCommerce Efforts
      • OpenStax Epitomizes OER Use
      • Publishers, Book Stores Adapt to OER
      • OER Impact on Publishers

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report