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Recreational Vehicle Manufacturing in the U.S.

This all-new SBI report, Recreational Vehicle Manufacturing in the U.S., highlights the driving forces behind the $12 billion RV industry.

In 2006, the recreational vehicle industry showed signs of strain, as record high gasoline prices dampened consumer demand and manufacturers suffered rising production costs. As a result, some manufacturers reported declining revenues. Though shipments were still up overall, it is estimated that the U.S. market actually contracted slightly, while fully 10% of shipments were exported to other countries.

While motorized RVs witnessed growth up until 2004, demand has waned and sales have declined, particularly for manufacturers focused solely on Class A and Class C motor home production. Meanwhile, demand for non-motorized products, particularly travel trailers, saw respectable gains through 2006, giving manufacturers such as industry leader, Thor Industries, much to honk their horn about.

Scope and Methodology
Report data were obtained from government sources such as the U.S. Census Bureau and U.S. Department of Commerce, trade associations such as the Recreational Vehicle Industry Association (RVIA), business journals, company literature and websites, and research services such as Simmons Market Research Bureau (SMRB). The data were analyzed to provide several key statistics, including an estimated number of households with RVs, the total supply value of the U.S. market and the total value of shipments, imports and exports.

What You’ll Get in this Report
By combining data from government and industry trade sources, SBI provides an analysis of the market during the 2002-2006 period, complete with import and export data by product type and size. The report also includes a thorough breakdown of economic and demographic trends affecting the industry, detailed profiles of the industry’s leading competitors, and an insightful discussion on the promotion and distribution landscape. Finally, SBI provides forecasts for the industry through 2011.

How You Will Benefit from this Report
If your company is involved with RV manufacturing, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected market size and trends through 2011.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for recreational vehicles.
  • Research and development professionals stay on top of competitor initiatives and explore demand for recreational vehicles.
  • Advertising agencies working with clients in the RV industry understand the product buyer to develop messages and images that compel consumers to purchase them.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


  • Executive Summary
    • Scope
      • Methodology
      • Description of Market
      • Product Categories Covered
    • The Market
      • U.S. Market for RVs Contracts to $12.3 Billion
        • Table U.S. Market Supply for Motorized and Non-motorized RVs, 2002-2006 (in billion $)
        • Table Market Supply Share of U.S. Motorized and Non-motorized RVs, 2006 (%)
      • RV Shipments Flatten out at 391,000 Units
        • Table Estimated Number of Motorized and Non-motorized RV Units Shipped and Registered in the U.S., 2002-2006 (in thousands)
      • Shipment Values Slow to $13.5 Billion
        • Table U.S. RV Shipment Values by Category and Segment, 2002-2006 (E) (in million $)
      • Exports Triple During 2002-2006 Period
        • Table U.S. Market for RVs by Shipment and Import-Export Values, 2002-2006 (in million $)
      • Motor Homes Lead in Imports, Trailers Lead in Exports
      • RV Market Forecast
        • Table Forecasted U.S. Market for RVs, 2006-2011 (in billion $)
        • Table Forecast Number of Motorized and Non-motorized RV Units Shipped and Registered in the U.S., 2006-2011 (in thousands)
    • Growth Factors
      • Slowing GDP
      • Interest Rate Dilemma
      • Raw Material Prices
      • RVs and the Housing Bust
      • Industry Consolidation: Is Bigger Better?
      • Cocooning Consumer Meets Wanderlust
      • The High Impact of Aging Baby Boomers
      • Hispanics Hitting the Road
      • Recreational Vehicle Ownership Forecast
      • The New RV Consumer Motivational Trifecta: Safety, Convenience and Luxury
    • Corporate and Retail Market Dynamics
      • Corporate Acquisitions and Consolidations Change Landscape
        • Table Estimated U.S. RV Market Share Based on Retail Unit Registrations, 2006
        • Table Estimated U.S. RV Market Share Based on Value of Shipments, 2006
      • Overview of Fragmented Retail Marketplace
        • Table Estimated Total Sales by RV Dealerships, 2002-2006 (in million $)
      • Marketing Activity Overview
  • Market Size and Growth
    • Scope
      • Methodology
      • Description of Market
      • Product Categories Covered
    • The Market
      • Total Number of Households with RVs Reaches 8.2 Million
        • Table Estimated Number of Households with New and Existing RVs in the U.S., 2002-2006 (in millions)
      • U.S. Market Supply for RVs Contracts to $12.3 Billion
        • Table U.S. Market Supply for Motorized and Non-motorized RVs, 2002-2006 (in billion $)
        • Table Market Supply Share of U.S. Motorized and Non-motorized RVs, 2006 (%)
      • RV Shipments Flatten out at 391,000 Units
        • Table Estimated Number of Motorized and Non-motorized RV Units Shipped and Registered in the U.S., 2002-2006 (in thousands)
        • Table Market Share of Motorized and Non-motorized RV Units Shipped and Registered in the U.S., 2002-2006
      • Shipment Values Slow to $13.5 Billion
        • Table U.S. RV Shipment Values by Category and Segment, 2002-2006 (E) (in million $)
        • Table U.S. Market for RVs by Shipment and Import-Export Values, 2002-2006 (in million $)
        • Table Imports as a Percentage of the U.S. Market vs. Exports as a Percentage of U.S. Shipments for RVs, 2002-2006
    • Imports and Exports
      • Motor Homes Lead in Imports, Trailers Lead in Exports
        • Table U.S. Imports and Exports of RVs by Type, 2002-2006 (in million $)
        • Table Market Share of U.S. RV Imports by Type, 2006
        • Table Market Share of U.S. RV Exports by Type, 2006
      • Data Point to Increasing Preference for Trailers
      • Top Country Imports: Canadian Motor Homes Lead
        • Table U.S. RV Imports by Country, 2002-2006 (in million $)
        • Table Share of U.S. RV Imports by Country, 2006
        • Table U.S. Imports of Motor Homes with Spark Ignition Engines of 1,500-3,000 cc, 2002-2006 (in thousand $)
        • Table U.S. Imports of Motor Homes with Spark Ignition Engines Over 3,000 cc, 2002-2006 (in thousand $)
        • Table U.S. Imports of Motor Homes with Diesel Engines Over 2,500 cc, 2002-2006 (in thousand $)
        • Table U.S. Imports of Slide-in Campers, 2002-2006 (in thousand $)
        • Table U.S. Imports of Trailers and Semi-trailers for Housing or Camping, 2002-2006 (in thousand $)
      • Top Country Exports: 94% to Canada
        • Table U.S. Exports of RVs by Country, 2002-2006 (in million $)
        • Table Share of U.S. RV Exports by Country, 2006
        • Table U.S. Exports of Motor Homes with Spark Ignition Engines of 1,500-3,000 cc, 2002-2006 (in thousand $)
        • Table U.S. Exports of Motor Homes with Spark Ignition Engines Over 3,000 cc, 2002-2006 (in thousand $)
        • Table U.S. Exports of Motor Homes with Diesel Engines Over 2,500 cc, 2002-2006 (in thousand $)
        • Table U.S. Exports of Slide-in Campers, 2002-2006 (in thousand $)
        • Table U.S. Exports of Trailers and Semi-trailers for Housing or Camping, 2002-2006 (in thousand $)
    • Forecast
      • RV Market to Reach $15.9 Billion by 2011
        • Table U.S. Market for RVs by Category, 2006-2011 (in million $)
      • Total Unit Shipments to Top 431,000 by 2011
        • Table Forecast Number of Motorized and Non-motorized RV Units Shipped and Registered in the U.S., 2006-2011 (in thousands)
  • Growth Factors
    • Introduction
    • Economic Factors Facing the RV Industry
      • Slowing GDP
      • Interest Rate Dilemma
        • Table Federal Funds Target Rate at End of Year, 2002-2006
      • Debt
      • Inflation
      • Currency
      • Raw Material Prices
        • Table Producer Price Indexes for Selected Commodities, 2002-2006
      • RVs and the Housing Bust
        • Table Sales of New and Existing Homes in the U.S., 2000-2006 (in thousands)
        • Table U.S. Housing Starts, 2000-2006 (in millions)
      • Industry Consolidation: Is Bigger Better?
      • Financial Effects of Warming Trend
    • Key Consumer Attitudes and Segments
      • Cocooning Consumer Meets Wanderlust
      • The High Impact of Aging Baby Boomers
        • Table Projected U.S. Population by Age Group, 2000-2010 (in millions)
      • Hispanics Hitting the Road
        • Table Purchasing Power of U.S. Minorities: 1990, 2000, 2005 and 2010 (in billion $)
      • Recreational Vehicle Ownership Forecast
        • Table Projected Number of U.S. Households Owning an RV, 2002-2006
      • Recreational Vehicle Purchase Intentions
      • The New RV Consumer Motivational Trifecta: Safety, Convenience and Luxury
        • Table Standard Features in High-end Luxury Motor Homes
    • Areas to Explore
      • Do Innovations Edge out Affordability?
      • Growth in Alternative Uses: Celebrity Travel and Law Enforcement
      • RVs Get Their Green on
      • RV Road Safety at Issue
      • From Trailer Parks to RV Resorts
      • Social Networking: Members Only
      • Organization and Cooperation
        • Table Selected List of Upcoming RV Shows, 2007-2008
  • Corporate Profiles
    • Overview
      • Table Estimated U.S. RV Market Share Based on Retail Unit Registrations, 2006
      • Table Estimated U.S. RV Market Share Based on Value of Shipments, 2006
    • Coachmen Industries, Inc
      • Table Coachmen Industries, Inc.
      • Overview
      • Performance
        • Table Total Revenues for Coachmen Industries, 2002-2006 (in million $)
        • Table RV Revenues for Coachmen Industries by Category, 2002-2006 (in million $)
      • Product Portfolio
        • Table Coachmen Industries Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Fleetwood Enterprises, Inc.
      • Table Fleetwood Enterprises, Inc
      • Overview
      • Performance
        • Table Total Revenues for Fleetwood Enterprises, 2002-2006 (in million $)
        • Table RV Revenues for Fleetwood Enterprises by Category, 2002-2006 (in million $)
      • Product Portfolio
        • Table Fleetwood Enterprises Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Forest River, Inc.
      • Table Forest River, Inc
      • Overview
      • Performance
      • Product Portfolio
        • Table Forest River Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Jayco, Inc.
      • Table Jayco, Inc
      • Overview
      • Performance
        • Table Estimated Revenues for Jayco, 2002-2006 (in million $)
        • Table Jayco Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Monaco Coach Corp.
      • Table Monaco Coach Corp
      • Overview
      • Performance
        • Table RV Revenues for Monaco Coach by Category, 2002-2006 (in million $)
      • Product Portfolio
        • Table Monaco Coach Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • National RV Holdings, Inc.
      • Table National RV Holdings, Inc
      • Overview
      • Performance
        • Table Total Revenues for National RV Holdings, 2002-2006 (in million $)
      • Product Portfolio
        • Table National RV Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Thor Industries, Inc.
      • Table Thor Industries, Inc
      • Overview
      • Performance
        • Table Revenues for Thor Industries by Segment, 2002-2006 (in million $)
      • Product Portfolio
        • Table Thor Industries Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Winnebago Industries, Inc.
      • Table Winnebago Industries, Inc
      • Overview
      • Performance
        • Table Revenues for Winnebago Industries by Segment, 2002-2006 (in million $)
      • Product Portfolio
        • Table Winnebago Product Portfolio by Vehicle Type, 2007
      • Significant Events
    • Selected Private Company Snapshots
      • Gulf Stream Coach, Inc.
        • Table Gulf Stream Coach, Inc
    • Newmar Corp.
      • Table Newmar Corp
    • Prevost Car, Inc.
      • Table Prevost Car, Inc
    • Tiffin Motor Homes, Inc.
      • Table Tiffin Motor Homes, Inc
  • Distribution and Promotion
    • Overview: A Fragmented Retail Marketplace
      • Table Estimated Total Sales by RV Dealerships, 2002-2006 (in million $)
    • Selected RV Dealership Snapshots
      • FreedomRoads LLC
      • General RV Center
      • La Mesa RV Center, Inc.
      • Lazydays RV Center, Inc.
    • Franchising a Hard Sell?
      • Monaco Coach Creates First Dealer Franchise Program
    • National Advertising Limited
      • Ad Spends by Selected Retailers and Manufacturers
        • Table Selected RV Retailer and Manufacturer Estimated Ad Spends, 2006
    • Other Selected Promotional Endeavors
      • Strong Internet Presence
      • Great Western Sports Teams with Great American RV
      • Expo Attendance Increasing
      • Texas RV Rewards Creates Loyalty Card Program
      • Try Before You Buy
      • RV Expo at Indy 500 Race
      • Go RVing, Go Sports!
      • Winnebago Profits from TV Publicity
      • Fleetwood RV Celebrates 20 Years with "The Price Is Right!"
      • Fleetwood RV Provides 2007 Bounder to RVIA Tailgating Family
      • Monaco Offers Incentives on RVs
      • Fleetwood's RV Vacation Club
  • Selected Manufacturer Addresses

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