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Global and China Automotive Seating Industry Report, 2014-2015

Global and China Automotive Seating Industry Report, 2014-2015

The report highlights the following:
1, Global automotive market and industry
2, Chinese automotive market and industry
3, Global automotive seating market and industry
4, Chinese automotive seating market and industry
5, Brief introduction to automotive seating
6, 15 automotive seating manufacturers

The seemingly simple automotive seating actually reflects a country's machining ability. In the world, at most 20 companies are capable of producing automotive seating whose frames are made of precision metals via stamping, while nearly a thousand companies have the capability to produce automotive engines.

In 2010, the global light vehicle output amounted to about 74.8 million; averagely, the automotive seating of a light vehicle was tagged with the selling price of approximately USD742, so the global light vehicle seating market valued USD53.8 billion. In 2014, the average selling price was USD786, a slight increase over USD771 in 2013; the global market was worth USD66.8 billion. In 2015, the average selling price is expected to reach USD800 and the overall market size will grow 30.3% from 2010 to USD70.1 billion.

Global automotive seating manufacturers can be divided into three camps, namely North America, Japan and Europe that held about 50%, about 30% and 13% market share in 2014 respectively. Compared with 36% in 2010, the market share of Japanese manufacturers in 2014 was lower because of the depreciation of the yen instead of their weakened competitiveness.

Mergers and acquisitions occur frequently in the seating field. Large manufacturers are keen on taking over seating parts producers to improve the supply chain. Recently, Lear has acquired the world's largest manufacturer of automotive leather seating -- Eagle Ottawa for USD850 million. In 2012, Lear spent USD257 million on purchasing Guilford Mills which is an automotive seating fabric manufacturer. By virtue of mergers and acquisitions, Lear has become the most promising player in the seating market, and saw its revenue surge 10.8% in 2014. By contrast, Magna suffers consecutive decline, and supposes seating business as a burden; therefore, it has to either sell the business or acquire small factories to enhance competitiveness.

Johnson Controls Inc (hereinafter referred to as JCI), as the world's largest automotive seating manufacturer, firmly grasps the Chinese market, from which JCI reaped the revenue of USD6.1 billion in 2014 being the largest origin of its proceeds. JCI boasts 61 production bases in 30 cities throughout China with nearly 28,000 employees, serving all of car makers. 42 ones of these bases are joint ventures in which JCI enjoys the absolute right to speak, while JCI’s Chinese partners only play the role of financial investors. JCI seizes 53% market share in China.

European manufacturers are a great deal interested in the Chinese market as well. Faurecia plans to build seven new plants in China in the next three years, including six joint ventures and a sole proprietorship. Besides, Brose intends to raise the capacity of its Shanghai Plant; and Lear makes more investments in China. However, Japanese companies almost have no new investment plan due to the tension of Sino-Japanese ties.

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1. Brief Introduction to Automotive Seating
1.1 Structure
1.2 Frame
1.3 Motor
1.4 Fabric
2. Global and Chinese Automotive Market
2.1 Global Automotive Market
2.2 Global Automotive Industry
2.2.1 Volkswagen
2.2.2 Mercedes-Benz and BMW
2.2.3 Volvo, PSA and Fiat
2.2.4 GM and Hyundai
2.2.5 Toyota
2.2.6 Renault-Nissan
2.3 Overview of Chinese Automotive Market
2.4 Recent Developments of Chinese Automotive Market
2.5 Analysis on Chinese Automotive Market
2.6 Sales Volume of Typical Chinese Automakers
3. Global and China Automotive Seating Industry
3.1 Size of Global Automotive Seating Industry
3.2 Ranking of Global Automotive Seating Industry
3.3 Relation between Automotive Seating Manufacturers and Automakers Worldwide
3.4 Share of Automotive Seating Suppliers for Automakers Worldwide
3.5 China Automotive Seating Industry
3.6 Relation between Automotive Seating Manufacturers and Automobile Manufacturers in China
4. Automotive Seating Manufacturers
4.1 Toyota Boshoku
4.1.1 Changchun Faway Toyota Boshoku Auto Parts Co., Ltd.
4.1.2 Tianjin Intex Auto Parts Co., Ltd
4.1.3 Tianjin Kahou Automotive Decoration Co., Ltd
4.1.4 Tianjin Feng'ai Automotive Seat Parts Co., Ltd.
4.1.5 Tianjin Toyota Boshoku Automotive Parts Co., Ltd
4.1.6 Chengdu Toyota Boshoku Automotive Parts Co., Ltd
4.1.7 Shanghai Toyota Boshoku Automotive Parts Co., Ltd
4.1.8 Kunshan Toyota Boshoku Automotive Parts Co., Ltd.
4.1.9 Ningbo ARACO Co., Ltd
4.1.10 Toyota Boshoku Ningbo Co., Ltd
4.1.11 Guangzhou Intex Auto Parts Co., Ltd
4.1.12 Feng'ai (Guangzhou) Auto Seat Parts Co., Ltd.
4.1.13 Toyota Boshoku Foshan Co., Ltd.
4.2 TS
4.2.1 Guangzhou TS Automotive Interior Systems Co., Ltd.
4.2.2 Wuhan TS-GSK Auto Parts Co., Ltd.
4.3 TACHI-S
4.3.1 TACLE Guangzhou Automotive Seat Co., Ltd.
4.4 Faurecia
4.5 Lear
4.5.1 Lear Dongfeng Automotive Seating Co., Ltd
4.5.2 Jiangxi Jiangling Lear Interior Systems Co., Ltd.
4.5.3 Shenyang Lear Automotive Seating and Interior Systems Co., Ltd
4.5.4 Chongqing Lear Chang'an Automotive Interior Decoration Co. Ltd
4.5.5 Lear (Wuhu)
4.5.6 Lear Automotive Fabric Co., Ltd
4.5.7 Nanjing Lear Xindi Automotive Interiors System Co., Ltd
4.5.8 TACLE Guangzhou Automotive Seat Co., Ltd.
4.5.9 Lear Corporation Changchun Automotive Interior System Co., Ltd
4.5.10 Beijing Lear Dymos Automotive Systems Co., Ltd
4.5.11 Shanghai Lear STEC Automotive Parts Co., Ltd
4.6 Johnson Controls
4.6.1 KEIPER
4.6.2 Shanghai YFJC
4.6.3 Nanjing YFJC
4.6.4 Wuhu Johnson Controls Yunhe Automotive Seating Co., Ltd
4.6.5 Chongqing YFJC
4.6.6 Guangzhou Dongfeng Johnson Controls Automotive Seating
4.6.7 Changchun Faway-Johnson Controls Automotive Systems Co., Ltd.
4.6.8 Changchun FAW Faway Johnson Controls Metal Components Co., Ltd.
4.7 Magna
4.8 Brose
4.9 DYMOS
4.10 Sitech
4.11 Changchun Xuyang
4.12 WuHan New Yunhe Automotive Seating Co., Ltd
4.13 Hubei Aviation Precision Machinery Technology Co., Ltd
4.14 GSK Industrial
4.15 NHK Spring

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