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Survey of Law Firm Website Management Practices, 2016 Edition

Survey of Law Firm Website Management Practices, 2016 Edition

The study present data from 27 predominantly major law firms mostly from the USA but also Canada and the UK about how they are developing and managing their websites.  The mean number of employees of the firms sampled was 485. The study gives detailed information on staffing, technology, website visitor statistics, budgets, major website redevelopment projects, use of freelancers and consultants, promotional strategy, uses of social media, and organization of law firm committees to run the website.  Other areas covered include policies on outsourcing, SEO development, search interface redesign, site usability studies, ease of website revisions, clearances for posting on the site, and other areas of interest to administrators, marketers, senior partners and others in law firm management, technology development and marketing. Data is broken out by law firm size and by the type of client base of the law firms in the sample.  Just a few of the 95 page report’s many findings are that:The largest firms have as many as five FTE positions devoted to the website, while the minimum reported was 10 percent of one FTE for a firm with less than 25 attorneys with an overall average of 2 FTE positions; A little over half of firms sampled are using YouTube. Firms serving big business clients with more than $250 million+ in revenues had a 73 per cent usage rate compared to 50 per cent for firms serving individuals and small business; About one-third of firms included client testimonials on their websites, while another third were thinking of adding them soon. Small to medium-sized firms were more likely to have or express interest in testimonials; and Mean aggregate spending over the past three years for outside help on websites and social media was $43,000. 


THE QUESTIONNAIRE
PARTICIPANTS LIST
Characteristics of the Sample
SUMMARY OF MAIN FINDINGS
Summary of Main Findings
Characteristics of the Sample
Staff and contract resources dedicated to website
Use of Social Media
Content Management
Ease of Manipulating Content on the Site
How Mobile Friendly is the Website?
Tracking Site Visitors
Permissions and Clearance for Adding Content to the Website
Uses of Website Traffic Data
Search Interface and User Experience
Frequency of Major Website Revisions
In-House Vs. Outsourced Website Revisions
Mobile usability
Use of Client Testimonials
Search Engine Optimization Audits
Downloading of Video and Podcasts Directly from the Law Firm Website
Resources for Improving the Law Firm Website
Budgets for the Law Firm Website
Table 1.1 Does the firm have one or more individuals whose primary work assignment is to oversee the firm's website?
Table 1.2 Does the firm have one or more individuals whose primary work assignment is to oversee the firm's website? Broken out by Number of attorneys
Table 1.3 Does the firm have one or more individuals whose primary work assignment is to oversee the firm's website? Broken out by Number of total employees
Table 1.4 Does the firm have one or more individuals whose primary work assignment is to oversee the firm's website? Broken out by Major source of revenue for the firm
Table 2.1 if the firm has a staff devoted largely to the website how large is this staff in Full Time Equivalent terms?
Table 2.2 if the firm has a staff devoted largely to the website how large is this staff in Full Time Equivalent terms? Broken out by Number of attorneys
Table 2.3 if the firm has a staff devoted largely to the website how large is this staff in Full Time Equivalent terms? Broken out by Number of total employees
Table 2.4 if the firm has a staff devoted largely to the website how large is this staff in Full Time Equivalent terms? Broken out by Major source of revenue for the firm
Table 3.1 Your law firm's website technical management and maintenance is primarily handled by?
Table 3.2 Your law firm's website technical management and maintenance is primarily handled by? Broken out by Number of attorneys
Table 3.3 Your law firm's website technical management and maintenance is primarily handled by? Broken out by Number of total employees
Table 3.4 Your law firm's website technical management and maintenance is primarily handled by? Broken out by Major source of revenue for the firm
If handled by an outside firm how much does the firm pay for this day to day management? Broken out by Number of total employees
What services are provided by the outside service provider? Broken out by Number of total employees
Table 4 In addition to its website does the firm have a presence on any of the following:
Table 4.1.1 In addition to its website does the firm have a presence on LinkedIn?
Table 4.2.1 In addition to its website does the firm have a presence on Facebook?
Table 4.2.2 In addition to its website does the firm have a presence on Facebook? Broken out by Number of attorneys
Table 4.2.3 In addition to its website does the firm have a presence on Facebook? Broken out by Number of total employees
Table 4.2.4 In addition to its website does the firm have a presence on Facebook? Broken out by Major source of revenue for the firm
Table 4.3.1 In addition to its website does the firm have a presence on Pinterest?
Table 4.3.2 In addition to its website does the firm have a presence on Pinterest? Broken out by Number of attorneys
Table 4.3.3 In addition to its website does the firm have a presence on Pinterest? Broken out by Number of total employees
Table 4.3.4 In addition to its website does the firm have a presence on Pinterest? Broken out by Major source of revenue for the firm
Table 4.4.1 In addition to its website does the firm have a presence on YouTube?
Table 4.4.2 In addition to its website does the firm have a presence on YouTube? Broken out by Number of attorneys
Table 4.4.3 In addition to its website does the firm have a presence on YouTube? Broken out by Number of total employees
Table 4.4.4 In addition to its website does the firm have a presence on YouTube? Broken out by Major source of revenue for the firm
Table 4.5.1 In addition to its website does the firm have a presence on Google+?
Table 4.5.2 In addition to its website does the firm have a presence on Google+? Broken out by Number of attorneys
Table 4.5.3 In addition to its website does the firm have a presence on Google+? Broken out by Number of total employees
Table 4.5.4 In addition to its website does the firm have a presence on Google+? Broken out by Major source of revenue for the firm
Table 4.6.1 In addition to its website does the firm have a presence on Instagram?
Table 4.6.2 In addition to its website does the firm have a presence on Instagram? Broken out by Number of attorneys
Table 4.6.3 In addition to its website does the firm have a presence on Instagram? Broken out by Number of total employees
Table 4.6.4 In addition to its website does the firm have a presence on Instagram? Broken out by Major source of revenue for the firm
Table 4.7.1 In addition to its website does the firm have a presence on Twitter?
Table 4.7.2 In addition to its website does the firm have a presence on Twitter? Broken out by Number of attorneys
Table 4.7.3 In addition to its website does the firm have a presence on Twitter? Broken out by Number of total employees
Table 4.7.4 In addition to its website does the firm have a presence on Twitter? Broken out by Major source of revenue for the firm
Does the individual or staff who oversee the firm's website also play a role in the firm's presence on Facebook, YouTube, LinkedIn and other cybersites? If so what is this role? Broken out by Number of total employees
Table 5.1 Which phrase best describe your library websites use of content editing or management systems?
Table 5.2 Which phrase best describe your library websites use of content editing or management systems? Broken out by Number of attorneys
Table 5.3 Which phrase best describe your library websites use of content editing or management systems? Broken out by Number of total employees
Table 5.4 Which phrase best describe your library websites use of content editing or management systems? Broken out by Major source of revenue for the firm
Table 6 Rate how easy is it to perform the following on the law firm website
Table 6.1.1 Rate how easy is it to position and manipulate videos on the law firm website
Table 6.1.2 Rate how easy is it to position and manipulate videos on the law firm website Broken out by Number of attorneys
Table 6.1.3 Rate how easy is it to position and manipulate videos on the law firm website Broken out by Number of total employees
Table 6.1.4 Rate how easy is it to position and manipulate videos on the law firm website Broken out by Major source of revenue for the firm
Table 6.2.1 Rate how easy is it to enter the same content to multiple locations on the site at the same time on the law firm website
Table 6.2.2 Rate how easy is it to enter the same content to multiple locations on the site at the same time on the law firm website Broken out by Number of attorneys
Table 6.2.3 Rate how easy is it to enter the same content to multiple locations on the site at the same time on the law firm website Broken out by Number of total employees
Table 6.2.4 Rate how easy is it to enter the same content to multiple locations on the site at the same time on the law firm website Broken out by Major source of revenue for the firm
Table 6.3.1 Rate how easy it is to enter charts, tables and other tabular data on the law firm website
Table 6.3.2 Rate how easy it is to enter charts, tables and other tabular data on the law firm website Broken out by Number of attorneys
Table 6.3.3 Rate how easy it is to enter charts, tables and other tabular data on the law firm website Broken out by Number of total employees
Table 6.3.4 Rate how easy it is to enter charts, tables and other tabular data on the law firm website Broken out by Major source of revenue for the firm
Table 6.4.1 Rate how easy is it to check the functionality of page links on the law firm website
Table 6.4.2 Rate how easy is it to check the functionality of page links on the law firm website Broken out by Number of attorneys
Table 6.4.3 Rate how easy is it to check the functionality of page links on the law firm website Broken out by Number of total employees
Table 6.4.4 Rate how easy is it to check the functionality of page links on the law firm website Broken out by Major source of revenue for the firm
Table 6.5.1 Rate how easy is it to restrict a large number of content providers to be able to access only very specific areas of the law firm website
Table 6.5.2 Rate how easy is it to restrict a large number of content providers to be able to access only very specific areas of the law firm website Broken out by Number of attorneys
Table 6.5.3 Rate how easy is it to restrict a large number of content providers to be able to access only very specific areas of the law firm website Broken out by Number of total employees
Table 6.5.4 Rate how easy is it to restrict a large number of content providers to be able to access only very specific areas of the law firm website Broken out by Major source of revenue for the firm
Table 6.6.1 Rate how easy is it to provide a report of content changes in a specified period of time on the law firm website
Table 6.6.2 Rate how easy is it to provide a report of content changes in a specified period of time on the law firm website Broken out by Number of attorneys
Table 6.6.3 Rate how easy is it to provide a report of content changes in a specified period of time on the law firm website Broken out by Number of total employees
Table 6.6.4 Rate how easy is it to provide a report of content changes in a specified period of time on the law firm website Broken out by Major source of revenue for the firm
Table 6.7.1 Rate how easy is it to access the site through smartphones and tablet computers
Table 6.7.2 Rate how easy is it to access the site through smartphones and tablet computers Broken out by Number of attorneys
Table 6.7.3 Rate how easy is it to access the site through smartphones and tablet computers Broken out by Number of total employees
Table 6.7.4 Rate how easy is it to access the site through smartphones and tablet computers Broken out by Major source of revenue for the firm
Table 6.8.1 Rate how easy is it to understand how many visitors that the site has in given time frames
Table 6.8.2 Rate how easy is it to understand how many visitors that the site has in given time frames Broken out by Number of attorneys
Table 6.8.3 Rate how easy is it to understand how many visitors that the site has in given time frames Broken out by Number of total employees
Table 6.8.4 Rate how easy is it to understand how many visitors that the site has in given time frames Broken out by Major source of revenue for the firm
Table 6.9.1 Rate how easy is it to know how much time was spent and which pages were viewed by specific visitors to the law firm website
Table 6.9.2 Rate how easy is it to know how much time was spent and which pages were viewed by specific visitors to the law firm website Broken out by Number of attorneys
Table 6.9.3 Rate how easy is it to know how much time was spent and which pages were viewed by specific visitors to the law firm website Broken out by Number of total employees
Table 6.9.4 Rate how easy is it to know how much time was spent and which pages were viewed by specific visitors to the law firm website Broken out by Major source of revenue for the firm
Table 7.1 How many individuals in your firm are able to add content to the site without clearance from someone else?
Table 7.2 How many individuals in your firm are able to add content to the site without clearance from someone else? Broken out by Number of attorneys
Table 7.3 How many individuals in your firm are able to add content to the site without clearance from someone else? Broken out by Number of total employees
Table 7.4 How many individuals in your firm are able to add content to the site without clearance from someone else? Broken out by Major source of revenue for the firm
If the firm has one or more committees to oversee website policy in any respect, content, IT, graphics, branding etc., how many total individuals sit on these committees and which divisions or departments of the firm are they from? Broken out by Number of total employees
Which web traffic analytics package does your firm primarily use to assess the visitor volume and activity on the firm's website? Broken out by Number of total employees
Which website visitor traffic indicators do you find most useful as marketing indicators? (I.e. number of unique visitors, time spent on site, measures of engagement, areas of site visited) and how does the firm make use of this data? Who reads it? Who gets a report? How frequently? Broken out by Number of total employees
Describe what your library has done in the past three years to change its search interface to make it more attractive and effective for end users? Broken out by Number of total employees
When did the firm last conduct a major revision of its website? Broken out by Number of total employees
What were the main goals of the revision? Broken out by Number of total employees
Table 8.1 Which phrase best describes who conducted this revision?
Table 8.2 Which phrase best describes who conducted this revision? Broken out by Number of attorneys
Table 8.3 Which phrase best describes who conducted this revision? Broken out by Number of total employees
Table 8.4 Which phrase best describes who conducted this revision? Broken out by Major source of revenue for the firm
Table 9.1 If the firm used an outside firm or consultant how much did you spend? $ US
Table 9.2 If the firm used an outside firm or consultant how much did you spend? Broken out by Number of attorneys
Table 9.3 If the firm used an outside firm or consultant how much did you spend? Broken out by Number of total employees
Table 9.4 If the firm used an outside firm or consultant how much did you spend? Broken out by Major source of revenue for the firm
Table 10.1 How satisfied were you with the results?
Table 10.2 How satisfied were you with the results? Broken out by Number of attorneys
Table 10.3 How satisfied were you with the results? Broken out by Number of total employees
Table 10.4 How satisfied were you with the results? Broken out by Major source of revenue for the firm
In general what has the firm done to make the site more accessible by mobile devices? Broken out by Number of total employees
Table 11.1 Does your firm's website include client testimonials?
Table 11.2 Does your firm's website include client testimonials? Broken out by Number of attorneys
Table 11.3 Does your firm's website include client testimonials? Broken out by Number of total employees
Table 11.4 Does your firm's website include client testimonials? Broken out by Major source of revenue for the firm
Table 12.1 Has your firm ever hired an outside party to conduct a search engine optimization audit on the firm's website?
Table 12.2 Has your firm ever hired an outside party to conduct a search engine optimization audit on the firm's website? Broken out by Number of attorneys
Table 12.3 Has your firm ever hired an outside party to conduct a search engine optimization audit on the firm's website? Broken out by Number of total employees
Table 12.4 Has your firm ever hired an outside party to conduct a search engine optimization audit on the firm's website? Broken out by Major source of revenue for the firm
How much did you spend in on this audit and any consequent assignment to improve the firm's website search engine optimization? Broken out by Number of total employees
Table 13.1 How satisfied were you with the consultant?
Table 13.2 How satisfied were you with the consultant? Broken out by Number of attorneys
Table 13.3 How satisfied were you with the consultant? Broken out by Number of total employees
Table 13.4 How satisfied were you with the consultant? Broken out by Major source of revenue for the firm
Table 14.1 On average, approximately how much staff time per month does the firm spend in the search engine optimization of the website?
Table 14.2 On average, approximately how much staff time per month does the firm spend in the search engine optimization of the website? Broken out by Number of attorneys
Table 14.3 On average, approximately how much staff time per month does the firm spend in the search engine optimization of the website? Broken out by Number of total employees
Table 14.4 On average, approximately how much staff time per month does the firm spend in the search engine optimization of the library website? Broken out by Major source of revenue for the firm
Table 15 Can any of the following be downloaded by end users from the law firm website?
Table 15.1.1 Can any videos be downloaded by end users from the law firm website?
Table 15.1.2 Can any videos be downloaded by end users from the law firm website? Broken out by Number of attorneys
Table 15.1.3 Can any videos be downloaded by end users from the law firm website? Broken out by Number of total employees
Table 15.1.4 Can any videos be downloaded by end users from the law firm website? Broken out by Major source of revenue for the firm
Table 15.2.1 Can any podcasts be downloaded by end users from the law firm website?
Table 15.2.2 Can any podcasts be downloaded by end users from the law firm website? Broken out by Number of attorneys
Table 15.2.3 Can any podcasts be downloaded by end users from the law firm website? Broken out by Number of total employees
Table 15.2.4 Can any podcasts be downloaded by end users from the law firm website? Broken out by Major source of revenue for the firm
What is the single best product, service or idea that you have discovered in recent years that has most helped you to improve the law firm website? Broken out by Number of total employees
Table 16.2 The budget for the law firm website is: Broken out by Number of attorneys
Table 16.3 The budget for the law firm website is: Broken out by Number of total employees
Table 16.4 The budget for the law firm website is: Broken out by Major source of revenue for the firm
Table 17 Total spending on the law firm website in the following years has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.)
Table 17.1.1 Total spending on the law firm website in 2014 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) in $
Table 17.1.2 Total spending on the law firm website in 2014 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Number of attorneys
Table 17.1.3 Total spending on the law firm website in 2014 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Number of total employees
Table 17.1.4 Total spending on the law firm website in 2014 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Major source of revenue for the firm
Table 17.2.1 Total spending on the law firm website in 2015 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.)
Table 17.2.2 Total spending on the law firm website in 2015 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Number of attorneys
Table 17.2.3 Total spending on the law firm website in 2015 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Number of total employees
Table 17.2.4 Total spending on the law firm website in 2015 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Major source of revenue for the firm
Table 17.3.1 Total spending on the law firm website in 2016 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.)
Table 17.3.2 Total spending on the law firm website in 2016 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Number of attorneys
Table 17.3.3 Total spending on the law firm website in 2016 has changed by approximately what percentage? (include spending on salaries, technology, consultants, content-development, etc.) Broken out by Number of total employees
Table 17.3.4 Total spending on the law firm website in 2016 has changed by approximately what percentage? (Include spending on salaries, technology, consultants, content-development, etc.) Broken out by Major source of revenue for the firm
Table 18 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm website(s) or your firm's social media sites? In $
Table 18.1.1 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm website(s)?
Table 18.1.2 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm website(s)? Broken out by Number of attorneys
Table 18.1.3 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm website(s)? Broken out by Number of total employees
Table 18.1.4 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm website(s)? Broken out by Major source of revenue for the firm
Table 18.2.1 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm social media sites (Facebook, LinkedIn, Google+ etc.)?
Table 18.2.2 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm social media sites (Facebook, LinkedIn, Google+ etc.)? Broken out by Number of attorneys
Table 18.2.3 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm social media sites (Facebook, LinkedIn, Google+ etc.)? Broken out by Number of total employees
Table 18.2.4 Over the past three years how much did the firm spend as a 3-year aggregate for outside programmers, consultants and freelancers to develop, alter, upgrade, or service in any way your law firm social media sites (Facebook, LinkedIn, Google+ etc.)? Broken out by Major source of revenue for the firm

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