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Private Label Credit Cards in the U.S., 10th Edition

Private Label Credit Cards in the U.S., 10th Edition covers the U.S. market for private label credit cards, with anemphasis on retail credit card program features and benefits analysis, retailcard strategies and growth trends among bank and non-bank issuers, and trendand opportunity spotting.  


  • Executive Summary
    • Report scope
    • Report summary
    • Market size and forecast
      • Market size
      • Market forecast
    • Trends and opportunities
      • Apps to the rescue
      • Private label credit cards in context: loyalty programs and apps
    • Private Label Bank Issuers
      • Alliance Data Systems
      • Capital One
      • Citi Retail Services
      • Synchrony Financial Services
      • TD Bank
      • Wells Fargo
    • Private label credit card usage trends
      • Credit card usage trends over time
      • Types of private label credit cards used
    • Private label credit card application & usage motivators
      • Private label credit card loyalty and engagement attitudes
      • Private label card application & usage frequency influencers
      • Private label card usage frequency influencers
  • Market Size and Forecast
    • Loans outstanding and purchase value by issuer
      • Five issuers dominate the market
        • Table Private-Label Credit Cards: Loans Outstanding, by Issuer, 2015-2016
        • Table Private-Label Credit Cards: Purchase Value, by Issuer, 2015-2016
    • Private label cards market forecast
  • Trends & Opportunities
    • Apps to the rescue
      • Retailer-specific mobile apps an important means of consumer engagement
        • Table Retailer-Specific Mobile App Usage: Smartphone Users, by Demographic, 2017
      • But should mobile app engagement among private label card users be higher?
        • Table Retailer-Specific Mobile App Usage: Private Label Credit Card, Have vs. Used in Past 30 Days, by Demographic, 2017
      • Retail app features: usage and interest
        • Table Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017
        • Table Private Label Credit Card User in Past 30 Days: Usage and Interest in Retailer-Specific Mobile Apps, by Feature, 2017
    • Private label credit cards in context: loyalty programs and apps
      • JCPenney
      • Kohl's
      • Macy's
        • Table Macy's Credit Card: Rewards Tiers and Benefits, 2017
      • Target
  • Private Label Bank Issuers
    • Self-managed programs a thing of the past
    • Alliance Data Systems
      • Competitive positioning
      • Card Services
      • Epsilon
      • LoyaltyOne
      • Private label credit card partners
      • Key private label credit card retailer accounts
        • Table L Brands and Ascena Retail Group Private-Label Credit Card Sales and Sales Share, 2016
        • Table Signet Jewelers: Sterling and Zales Divisions, Private-Label Credit Sales and Share, 2015-2017
        • Table Signet Jewelers: Sterling Jewelers Division, Private-Label Credit Card Metrics, 2015-2017
        • Table Bon-Ton Stores, Inc. Private-Label Credit Card Sales and Sales Share, 2015-2016
        • Table HSN Private-Label Credit Card Sales and Sales Share, 2015-2016
        • Table Stage Stores Private-Label Credit Card Sales and Sales Share, 2016-2017
        • Table Pier 1 Imports Private-Label Credit Card Sales and Sales Share, 2016-2017
        • Table J. Crew Private-Label Credit Card Sales and Sales Share, 2016-2017
      • Performance analysis
        • Table Alliance Data Systems, Credit Card Metrics, 2012-2016
        • Table Alliance Data Systems, Credit Card Metrics, Annual Percentage Change, 2012-2016
        • Table Alliance Data Systems, Revenue, Loan Receivables and Purchase Value Per Active Account, 2012-2016
    • Capital One
      • Table Capital One Private Label Credit Card Loans and Purchase Value, 2014-2016
      • Program partners
        • Table Capital One Financial: Private Label and Co-Brand Credit Card Program Partners, Retail Segment and Card Type, 2017
      • Kohl's
        • Table Capital One Private Label Credit Card Loans and Purchase Value, Kohl's vs. Non-Kohl's, 2014-2016
      • Neiman Marcus
      • Hudson's Bay Company
    • Citi Retail Services
      • Key retailers
        • Table Citi Retail Services Top Six Retail Partners, by Domestic Sales, 2014-2016
      • Performance analysis
        • Table Citi Retail Services: Purchase Value, Loan Balances and Open Accounts, 2012-2016
        • Table Citi Retail Services Private-Label Credit Cards: Purchase Value and Loans Outstanding, 2015-2016
    • Synchrony Financial Services
      • Loan and interest and fee growth over time
        • Table Synchrony Financial Loan Receivables, by Business Segment, 2014-2016
        • Table Synchrony Financial Credit Card Loan Receivables, by Business Segment, 2014-2016
        • Table Synchrony Financial Interest and Fees on Loans, by Business Segment, 2012-2016
      • Retail Card
        • Table Synchrony Financial Retail Card Segment: Loans, Purchase Value and Active Accounts, 2012-2016
        • Table Synchrony Financial Retail Card Partners, by Segment & Start, Renewal and Contract Expiration Date, 2017
      • Growth strategies
      • Key Retail Card private label credit card programs
      • Payment Solutions
        • Table Synchrony Financial Loans, Purchase Value and Active Accounts, Payment Solutions Segment, 2012-2016
        • Table Synchrony Financial: Payment Solutions Interest and Fees on Loans, by Partner Retail Segment, 2016
        • Table Synchrony Financial: Payment Solutions Segment, Top 10 Partners, Sales, 2016
      • CareCredit
        • Table Synchrony Financial Loans, Purchase Value and Active Accounts, CareCredit Segment, 2012-2016
      • Private label credit card performance analysis
        • Table Synchrony Financial Private-Label Credit Cards: Purchase Value and Loans Outstanding, by Business Segment, 2015-2016
    • TD Bank
      • Table TD Bank Private Label Credit Cards, Loan Balances and Purchase Value, 2015-2016
      • Nordstrom
        • Table Nordstrom Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2012-2016
      • Target
        • Table Target Private Label and Co-Brand Credit Cards, Loans Outstanding and Payment Value, 2016
    • Wells Fargo
      • Dillard's
      • Home products marketers and small chains
      • Turnkey programs
      • Purchase value and loans outstanding
        • Table Wells Fargo Private-Label Credit Cards: Purchase Value and Loans Outstanding, 2015-2016
  • Private Label Credit Card Usage Trends
    • Credit card usage trends over time
      • Table Credit Card Usage: Any, General-Purpose and Department Store Credit Cards, 2011-2017
      • Active card usage trends
        • Table Credit Card Usage In Pact 30 Days: Any, General-Purpose and Department Store Credit Cards, 2011-2017
      • General-purpose and store credit card usage & usage in past 30 days
        • Table General-Purpose & Store Card Usage, Active Usage & Engagement Rate, 2017
      • Card usage frequency trends
        • Table Credit Card Usage Frequency Share, General-Purpose Cards, by Brand; and Department Store Cards, 2011-2017
        • Table Credit Card Used Most Ratio: General-Purpose Cards, by Brand; and Store Cards, by Type, 2017
      • Demographic analysis
        • Table Credit Card Indexed Use in Past 30 Days, by Card Brand/Type and Gender, 2017
        • Table Credit Card Indexed Use in Past 30 Days, by Card Brand/Type and HH Income, 2017
        • Table Credit Card Used Most: by Brand/Type and by Demographic, 2017
  • Store Card Users
    • Types of cards used
      • Table Private Label Credit Cards Used & Used in Past 30 Days, by Retailer Type, 2017
      • Demographic analysis
        • Table Private Label Credit Used in Last 30 Days: Usage Share by Card Type and Gender, 2017
        • Table Private Label Credit Used in Last 30 Days: Usage Share by Card Type and Age, 2017
        • Table Private Label Credit Used in Last 30 Days: Usage Share by Card Type and HH Income, 2017
      • Monthly spending
        • Table Monthly Spending on Private Label Card Used Most, 2017
      • Portion of balance paid
        • Table Portion of Balance Paid on Private Label Card Used Most, 2017
  • Private Label Credit Card Application & Usage Motivators
    • Loyalty barometer
      • Table Consumer Loyalty Attitudes about Private Label Card Used Most, 2017
    • Private label card application & usage frequency influencers
      • Overview
      • Private label card application influencers
        • Table Private Label Credit Card Application Influencers, 2017
      • Application influencers: savings, discounts and rewards
        • Table Private Label Credit Card Application Influencers: Savings, Discounts and Rewards, Private Label Credit Card Holders vs. Non-Holders, 2017
        • Table Private Label Credit Card Application Influencers: Savings, Discounts and Rewards, by Gender, 2017
      • Application influencers: perks, interest rates, mobile and social networking
        • Table Private Label Credit Card Application Influencers: Perks, Rates, And Networking, Private Label Credit Card Holders vs. Non-Holders, 2017
        • Table Private Label Credit Card Application Influencers: Perks, Rates and Networking, by Gender, 2017
    • Private label card usage frequency influencers
      • Table Private Label Credit Card Usage Frequency Influencers, 2017
      • Usage frequency influencers: savings, discounts and rewards
        • Table Private Label Credit Card Usage Frequency Influencers: Savings, Discounts and Rewards, by HH Income, 2017
        • Table Private Label Credit Card Usage Frequency Influencers: Savings, Discounts and Rewards, by Gender, 2017
      • Usage frequency influencers: perks, interest rates, mobile and social networking
        • Table Private Label Credit Card Usage Frequency Influencers: Perks, Rates and Networking, by HH Income, 2017
        • Table Private Label Credit Card Usage Frequency Influencers: Perks, Rates and Networking, by Gender, 2017
  • Appendix
    • Background
      • Major retailer benefits: usable data and customer loyalty
      • Major cardholder benefit: buying power
    • Methodology
      • Consumer survey methodology
      • Market size and forecast methodology
    • Table indexes
    • Terms and definitions

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