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Pet Supplements Market in the U.S., 6th Edition


Attention: There is an updated edition available for this report.

Pet Supplements in the U.S., 6th Edition

This Packaged Facts report examines the U.S. market for nutritional supplements for pets—dogs, cats, birds, small mammals, and reptiles, collectively. The term “supplement” as used in this report refers to products sold in traditional supplement forms including pills, tablets, powders, liquids, and sprays. The focus is on products for dogs and cats, which account for over 95% of the market, although coverage also extends to other types of companion animals. Specifically excluded are:

  • Pet foods marketed as complete and balanced diets, including those featuring novel ingredients such as glucosamine;
  • Functional treats—supplements in treat format marketed primarily as treats; and
  • Supplements for fish, most of which are water treatment products to control algae, fungi, parasites, etc.


  • Executive Summary
    • The Market
      • Scope of Report
      • Report Methodology
      • Pet Supplement Sales Experience Modest Growth in 2016
      • Condition-Specific Pet Supplement Purchasing by Supplement Type
      • Dogs Continue to Drive Pet Supplement Sales
      • Market Outlook
      • Pet Supplement Regulation
    • The Marketers
      • Competitive Overview
      • Mergers & Acquisitions
      • Marketer & Brand Shares
    • Marketing & New Product Trends
      • Joint Health, Digestive Health Top Supplement Types
      • Competition from Pet Food and Treats
      • Supplements Address Palatability
      • Condition-Specific Supplements
      • Cat Supplements Offer More than Hairball Relief
      • Natural Supplements in High Demand
      • Lifestage-Specific Supplements
      • Cannabidiol Supplements Generate Interest, Pose Problems
    • Retail Trends
      • Pet Specialty Channel Top Destination for OTC Pet Supplements
      • Pet Specialty Channel Retailers
      • Veterinary Channel Marketers and Trends
      • Mass-Market, Farm & Feed and Natural Food Channels
      • Online Sales a Growing Channel for Marketers
    • Consumer Trends
      • Note on Data Sources
      • Consumer Sentiments & Buying Habits
      • Pet Supplements Consumer Sentiments
      • Demographic Trends
  • The Market
    • Chapter Highlights
    • Introduction
      • Scope of Report
      • Report Methodology
    • Market Size and Composition
      • Pet Supplement Sales Experience Modest Growth in 2016
        • Table U.S. Retail Sales of Pet Supplements, 2012-2016 (millions of dollars and percent)
      • Condition-Specific Pet Supplement Sales
      • Pet Supplement Sales by Channel
      • Mass-Market Pet Supplement Sales by Category
        • Table IRI Multi-Outlet Pet Supplement Sales by Category (thousands of dollars and percent)
      • Dogs Continue to Drive Pet Supplement Sales
    • Market Outlook
      • Overall Focus on Health, Wellness Impacts Supplement Use
      • Supplements Compete with Functional Foods, Treats
        • Table Purchasing Patterns for Condition-Specific Pet Supplements by Type: Pet Food and Pet Treats, 2016 (percent of pet product purchasers)
      • Pets with Allergies and Special Food Needs
      • Senior and Overweight Pets
        • Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (thousands and percent)
      • Natural/Organic Supplements in High Demand
      • Supplements as Preventive Care May Lower Vet Costs
    • Pet Supplement Regulation
      • FDA, AAFCO Monitor Pet Supplements
      • National Animal Supplement Council
      • The AVMA and Pet Supplements
    • Market Projection
      • Table Projected U.S. Retail Sales of Pet Supplements, 2016-2021 (millions of dollars and percent)
  • The Marketers
    • Chapter Highlights
    • Competitive Overview
      • Mergers & Acquisitions
      • Expansion the Name of the Game
      • Rebranding Invigorates Brands
      • System Saver
      • Marketer Profile: TropiClean
      • Marketer Profile: Garmon Corp./NaturVet
      • Marketer Profile: Food Science Corp. (VetriScience/Pet Naturals)
    • Marketer & Brand Shares
      • Brand Use Across Channels
      • Pet Specialty Supplements a Popular Choice with Pet Owners
      • Mass-Market Activity in Pet Supplements
        • Table IRI-Tracked Multi-Outlet Sales of Pet Supplements by Marketer and Brand (millions of dollars and percent)
  • Marketing & New Product Trends
    • Chapter Highlights
    • Marketing & New Product Trends
      • Joint Health, Digestive Health Top Supplement Types
        • Table Purchasing Patterns for Pet Vitamins/Supplements vs. Pet Food vs. Pet Treats: By Health Condition Treated, 2016 (percent of pet product purchasers)
      • Competition from Pet Food and Treats
        • Table Level of Agreement with the Statement, "High-quality pet foods are effective for preventive healthcare," 2014-2016 (percent of pet owners)
      • Supplements Address Palatability
      • Condition-Specific Supplements
      • Cat Supplements Offer More than Hairball Relief
      • Natural Supplements in High Demand
      • Lifestage-Specific Supplements
      • Cannabidiol Supplements Generate Interest, Pose Problems
  • Retail Trends
    • Chapter Highlights
    • The Retail Landscape
      • Pet Specialty Channel Top Destination for OTC Pet Supplements
      • Pet Specialty Channel Retailers
      • Veterinary Channel Marketers and Trends
      • Mass-Market, Farm & Feed and Natural Food Channels
      • Online Sales a Growing Channel for Marketers
  • Consumer Trends
    • Chapter Highlights
    • Overview of Pet Supplement Purchasing
      • Note on Data Sources
    • Consumer Sentiments & Buying Habits
      • Dog Owners More Likely to Use Supplements
      • Made in USA, Natural/Organic Key Pet Supplement Purchasing Sentiments
      • Pet Supplement Usage Frequency and Expenditures
      • Pet Supplements Consumer Sentiments
    • Demographic Trends
      • Millennials, Homes with Children Skew High for Pet Supplement Use
        • Table Demographic Indicators for OTC Pet Supplement Purchasing, 2016 (percent and index of pet product purchasers)
      • Simmons Demographic Trends for Pet Supplement Use
        • Table Demographic Indicators for Pet Supplement Purchasing: Dog Owners vs. Cat Owners, 2016 (percent, index and number)

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