Pet Treats and Chews in the U.S., 6th Edition
The pet treats market is set to encounter several significant challenges in the upcoming year. With consistently high prices across all consumer categories, pet owners are beginning to cut back on non-essential products and prioritize necessities. This shift is responsible for the 3% growth rate for the nearly $13 billion market in 2024 after several years of double- and high-single-digit growth. However, these challenges also present an opportunity for treat marketers to demonstrate that their products are not merely an afterthought but play a crucial role in the bond between pet owners and their pets. Treats that provide functional benefits, use sustainable ingredients, and are manufactured in the USA have a competitive edge in the current market. Additionally, cat-focused products are in high demand as cat ownership becomes more popular, and cat owners seek the same level of attention for their pets as dog owners receive from both marketers and retailers.
Pet Treats and Chews in the U.S., 6th Edition offers an in-depth analysis of the various high-demand product types and examines how marketers are addressing current issues such as value propositions, e-commerce, product safety, and transparency. Building on insights from previous editions, this updated sixth edition provides historical and projected retail sales data from 2019 to 2029 across four categories of treats and chews for dogs and cats: indulgent treats, rawhide/long-lasting chews, functional treats/chews, and dental treats/chews. The report also delves into the competitive strategies of key players, trends in marketing and new product development, and retail dynamics, including the rise of e-commerce and omnichannel marketing. Featuring exclusive data from Packaged Facts’ Surveys of Pet Owners, the report explores purchasing trends by product type and brand, as well as the attitudes and demographic characteristics of pet treat and chew buyers. Additionally, the report includes multi-year MRI-Simmons data profiling the demographics and product preferences of pet treat purchasers.
- Executive Summary
- Introduction
- Market Definition
- Market Size and Composition
- Market Outlook
- Opportunities in the Pet Treats Market
- Table Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers)
- Introduction
- Market Trends
- Chapter Highlights
- Introduction
- Market Definition
- Four Product Categories
- Other Marketing Classifications
- Methodology
- Two Consumer Survey Source
- Market Size and Composition
- Sales Growth Moderates in Current Economy
- Table US Retail Sales of Pet Treats & Chews, 2019-2024 (dollars in millions)
- Table US Retail Sales of Pet Treats & Chews: Dog vs. Cat, 2019-2024 (million dollars)
- Indulgent Treats Tops in Sales
- Table Pet Treats & Chews Sales by Animal Type, 2024 (percent and dollars in millions)
- Sales by Distribution Channel
- Annual Expenditure on Treats and Chews
- Table Annual Expenditure on Treats/Chews Per Pet-Owning Household, 2022-2024 (in millions of dollars and dollars)
- Table Annual Expenditure on Treats/Chews Per Pet, 2022-2024 (in millions of dollars and dollars)
- Sales Growth Moderates in Current Economy
- Market Outlook
- Pet Owners Rely on Pet Treats & Chews
- Pet Owners Feel the Economic Bite
- Table Percentage Change in Consumer Price Index: Overall and by Pet Industry Sector, 2019 – 2024
- Table Selected Pet Product Spending Psychographics, January 2022, February 2023, January 2024, and January 2025 (percent of pet product shoppers)
- Pet Owners Budget, Splurge on Their Pets
- Focus on Affordability in Pet Food and Treats
- Table Number of Pet Food Buyers Purchasing "Store Brand" Pet Food or Treats in Last 6 Months 2018 vs. 2022 vs. 2025 (in thousands)
- Table Share of Pet Food Buyers Purchasing "Store Brand" Pet Food or Treats in Last 6 Months 2018 vs. 2022 vs. 2025 (percent of category purchasers)
- Keeping the Focus on Health and Wellness
- Functional Pet Treats Compete with Other Treatments
- Pet Obesity and Aging Pets Contribute to Health Concerns
- Table Dog-Owning Household Population by Generational Cohort, 2019-2025 (number in thousands)
- Pet Treats Provide “Family” Bonding Moments
- Treats for Training
- Pet Owners Still Concerned About Pet Treat Safety
- Competition from Wet Pet Food
- Table Household Usage of Pet Food by Type in Last 6 Months 2019-2024 (percent of dog- or cat-owning households)
- Looking Ahead
- Pet Treats Sales to Approach $15 Billion by 2029
- Table Projected US Retail Sales of Pet Treats & Chews, 2024-2029P (dollars in millions)
- Table Projected US Retail Sales and Shares of Pet Treats & Chews: Dog vs. Cat, 2024-2029P (dollars in millions and percent)
- Pet Treats Sales to Approach $15 Billion by 2029
- Competitive Trends
- Chapter Highlights
- Competitive Overview
- Market Structure and Retail Dynamics
- Pet Treat Sales Controlled by Big Five
- Mergers, Acquisitions, Investments, and Expansions
- Pet Owner Loyalty to Food, Treat Brands
- The Retail Landscape
- Pet Treats Tend to Be Unplanned, Impulse Purchases
- Private-Label Treats Follow Trends
- Table Select Private-Label Pet Treat Brands, 2025
- Customer Rewards Programs
- Retailer-Exclusive Products
- Human Brand Collaborations
- Subscription Boxes
- Marketing & New Product Trends
- Chapter Highlights
- Trends in Treats and Chews
- Treats and Chews Follow Pet Food Trends
- Made in the USA Top Product Claim
- Table Purchase Rates for Treats and Chews by Product Claim, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews)
- Treat Purchase Rate by Specialty Formulation
- Table Purchase Rates for Treats and Chews by Specialty Formulation, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews)
- Natural and Organic Treats
- Humanization
- Human-Grade Treats
- Functional Treats
- Table Health Conditions for Which Treats/Chews are Purchased, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews)
- CBD Treats
- Table Top Health Conditions for Which CBD Pet Treat/Chew Were Purchased, Past 12 Months, 2025 (percent of dog and cat owners who purchased CBD treats/chews)
- Dental Treats and Chews
- Table Level of Agreement with the Statement, “I’m concerned about the dental hygiene/breath odor of my dogs/cats”, By Age of Dog and Catt 2025 (percent of dog and cat owners)
- Limited- and Single-Ingredient Treats and Chews
- Freeze-Dried and Air-Dried/Dehydrated Treats
- Corporate Responsibility
- Sustainability and Alternative Proteins
- Trends in Rawhides and Long-Lasting Edible Chews
- Trends in Cat Treats
- Multipurpose Products
- Treats for Other Pets
- The Consumer
- Chapter Highlights
- Note on Consumer Usage Figures
- Two Data Source
- Pet Treat Purchasing Patterns
- Indulgent Treats Are the Most Popular Choice
- Table Purchase Rates for Treats and Chews by Type, Past 12 Months, 2025 (percent of dog and cat owners)
- Cat Owners Treat Usage Increases
- Long-Term Treat Usage
- Number of Treat Bags Purchased
- Table Usage Rates of Treats by Number of Packages, Last 30 Days, 2019 vs 2021 vs 2025 (percent of dog- and cat-owning households using treats in the past six months)
- Treat-Giving Frequency
- Table How Frequently Dog and Cat Owners Give Pets Treats/Chews, 2025 (percent of dog and cat owners who purchased treats/chews in past 12 months)
- Treat Usage Rates by Number of Pets
- Table Pet Treats Usage Rates by Number of Pets, Past Six Months, 2025 (percent of dog and cat-owning households)
- Pet Treat/Chew Usage Rates by Size of Dog
- Table Pet Treats Usage Rates by Size of Dog, 2025 (percent and number of dog-owning households)
- Purchase Rate of Size-Specific Treats
- Treat Usage Rates by Age of Pet
- Table Purchase Rates of Treats by Age of Pet, 2025 (percent of dog-/cat-owning households)
- Treat Purchase Rate by Texture/Size/Shape of Treat
- Table Purchase Rates for Treats and Chews by Texture/Size/Shape, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews)
- Purchase Rate of Treats by Price Range
- Treat Purchasing by Channel
- Table Brick-and-Mortar Shopping Patterns for Pet Treat/Chew Purchases, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews in brick and mortar outlets)
- Table E-Commerce Shopping Patterns for Pet Treat/Chew Purchases, Past 12 Months, 2025 (percent of dog and cat owners who purchased treats/chews from e-commerce retailers)
- Table Share of Dog and Cat Product Shoppers With Current Pet-Related Subscriptions for Products or Services by Type: Overall and by Dog vs. Cat Owners, 2025 (percent)
- Table Share of Pet Product Shoppers With Current Pet-Related Subscriptions for Products or Services by Type: Overall and by Generational Cohort, 2025 (percent)
- Treat Purchasing by Brand
- Table Dog Treats Usage Rates by Brand, 2025 (percent and number of dog-owning households who used treats in the past six months)
- Table Cat Treats Usage Rates by Brand, 2025 (percent and number of cat-owning households who used treats in the past six months)
- Treat Purchasing Demographic Patterns by Brand
- Table Indicators for Dog Treat Usage by Top Brands, 2025 (index and number of dog-owning households who used treats in past six months)
- Table Indicators for Cat Treat Usage by Top Brands, 2025 (index and number of cat-owning households who used treats in past six months)
- Indulgent Treats Are the Most Popular Choice
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