Covid-19 setbacks notwithstanding, a growing range of non-medical pet services are gaining in dollar importance within the overall U.S. pet industry. This report focuses on the non-medical pet services sector including grooming, boarding (including day care outside of the home), training, and pet sitting/walking. Report coverage also includes pet insurance. Medical and non-medical services provided through the veterinary sector are outside the scope of this report, but discussed in context.
Executive Summary
Scope of Report
Market Overview
Looking Back
Looking Ahead
Industry Trends
Overview of Consumer Usage Rates
Grooming
Category Overview
Consumer Focus
Boarding & Day Care
Category Overview
Consumer Focus
Training
Category Overview
Consumer Focus
Other Services
Category Overview
Pet Insurance
Category Overview
Consumer Focus
Opportunities
New Pet Owners
Health & Wellness
Veterinary Synergy
Technology
Membership Programs
Payment Options
Safety
"Omniservice"
Pet Service Professionals Increasingly Influential
Market Overview
Chapter Highlights
Looking Back
Pandemic Takes a Toll
Table Sales of Non-Medical Pet Services by Type, 2017-2020
Table Use of Non-Medical Pet Care Services by Type, 2019 vs. 2020 (percent of dog and cat owners)
Proactive Market Response and Good Tailwinds
The Pet Population Boom
Looking Ahead
Market Poised for a Rebound
Pet Acquisition Trends Remain Positive in H1 2021
Table Increases or Decreases in Household Levels of Pet Ownership: Full-year 2020 vs. January-June 2021 (percent of pet owners)
Pandemic Intensifies Focus on Health and Wellness
Surge in Senior Pets
Market to Reach $15.8 Billion in 2025
Table Projected Sales of Non-Medical Pet Services by Type: 2021-2025
Post-Pandemic Pet Relinquishment Is Cause for Concern
Industry Trends
Competitive Structure
Table Number of U.S. Pet Care Establishments by Business Structure and Number of Employees, 2014 vs. 2019
Non-Medical Pet Services Through the Veterinary Channel
Table Veterinary Sector Sales: Services by Type vs. Products, 2019-2021P
Pet Specialty Retailers Increasingly Reliant on Services
Petco All In On Services
Services Also Integral to PetSmart's Strategy
Walmart Launches Walmart Pet Care
Franchise Operations
Best Friends Pet Care
Independents Also Big On Pet Services
Online Bookings
Overview of Consumer Usage Rates
Grooming, Insurance Are the Growth Categories
Table Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Grooming
Chapter Highlights
Category Overview
On the Rebound from Pandemic Downturn
Competitive Overview
Services an Integral Part of PetSmart's Strategy
Petco Bolsters Services Menu with Veterinary, Loyalty Programs
Mobile Grooming on the Ups
Wag N' Wash Making Enviable Inroads
Consumer Focus
Growth Rates for Pet Grooming Customer Base
Size of Pet Grooming Customer Base
Table Customer Base for Pet Grooming Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Grooming
Table Topline Usage Rates for Pet Grooming Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Shares of Pet Grooming Customer Base by Dog/Cat Ownership
Growth Demographics for Dog Grooming Services
Table Dog Grooming Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
Detailed Demographics for Dog Grooming
Table Usage Rates for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
Table Customer Base for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
Table Usage Indexes for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
Boarding & Day Care
Chapter Highlights
Category Overview
Pandemic Stricken Boarding on the Rebound
Competitive Overview
PetSmart PetsHotels Number 200+
Camp Bow Wow
Dogtopia
Best Friends Pet Care
Consumer Focus
Growth Rates for Pet Boarding Customer Base
Size of Pet Boarding Customer Base
Table Customer Base for Pet Boarding Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Boarding
Table Topline Usage Rates for Pet Boarding Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Shares of Pet Boarding Customer Base by Dog/Cat Ownership
Growth Demographics for Dog Boarding Services
Table Dog Boarding Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
Top Demographics for Dog Day Care
Detailed Demographics for Dog Boarding
Table Usage Rates for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
Table Customer Base for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
Table Usage Indexes for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
Training
Chapter Highlights
Category Overview
A Billion-Dollar-Plus Business
Pandemic Measures Yield Enduring Trends
Competitive Overview
Petco and PetSmart and Homing in on Virtual Training
Bark Busters Home Dog Training
Sit Means Sit
Consumer Focus
Growth Rates for Pet Training Customer Base
Size of Pet Training Customer Base
Table Customer Base for Pet Training Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Training
Table Topline Usage Rates for Pet Training Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Top Demographics for Dog Training Services
Other Services
Chapter Highlights
Category Overview
Homebound Pet Owners Mitigate Need for Home-Based Services
Table Use of Other Pet Service by Type: Walking, Day Care, Residential Pet Waste Clean-Up, 2019 vs. 2020 (percent of dog and cat owners)
Competitive Overview
Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
Wag! "Techs Up" Amidst the Pandemic
Barkly Pets Looking to Run With the Big Dogs
Fetch! Pet Care
DoodyCalls
Pet Butler
Emerging Pet Services
Pet Insurance
Chapter Highlights
Category Overview
Market Advancing, Pandemic Notwithstanding
Table Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
Nearly Two Dozen Market Players
Human Insurance Company Cross-Over Branding
Major Retailers Including Petco and Walmart Tapping In
Tapping Employee Benefits Programs
Consumer Focus
Growth Rates for Pet Insurance Customer Base
Size of Pet Insurance Customer Base
Table Customer Base for Pet Insurance: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Insurance
Table Topline Usage Rates for Pet Insurance: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Shares of Pet Insurance Customer Base by Dog/Cat Ownership
Top Demographics for Pet Insurance
Growth Demographics for Dog Insurance
Table Dog Insurance: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
Detailed Demographics for Dog Insurance
Table Usage Rates for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
Table Customer Base for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
Table Usage Indexes for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)