Pet Services in the U.S.

Pet Services in the U.S.

Covid-19 setbacks notwithstanding, a growing range of non-medical pet services are gaining in dollar importance within the overall U.S. pet industry. This report focuses on the non-medical pet services sector including grooming, boarding (including day care outside of the home), training, and pet sitting/walking. Report coverage also includes pet insurance. Medical and non-medical services provided through the veterinary sector are outside the scope of this report, but discussed in context.



  • Executive Summary
    • Scope of Report
    • Market Overview
      • Looking Back
      • Looking Ahead
      • Industry Trends
      • Overview of Consumer Usage Rates
    • Grooming
      • Category Overview
      • Consumer Focus
    • Boarding & Day Care
      • Category Overview
      • Consumer Focus
    • Training
      • Category Overview
      • Consumer Focus
    • Other Services
      • Category Overview
    • Pet Insurance
      • Category Overview
      • Consumer Focus
    • Opportunities
      • New Pet Owners
      • Health & Wellness
      • Veterinary Synergy
      • Technology
      • Membership Programs
      • Payment Options
      • Safety
      • "Omniservice"
      • Pet Service Professionals Increasingly Influential
  • Market Overview
    • Chapter Highlights
    • Looking Back
      • Pandemic Takes a Toll
        • Table Sales of Non-Medical Pet Services by Type, 2017-2020
        • Table Use of Non-Medical Pet Care Services by Type, 2019 vs. 2020 (percent of dog and cat owners)
      • Proactive Market Response and Good Tailwinds
      • The Pet Population Boom
    • Looking Ahead
      • Market Poised for a Rebound
      • Pet Acquisition Trends Remain Positive in H1 2021
        • Table Increases or Decreases in Household Levels of Pet Ownership: Full-year 2020 vs. January-June 2021 (percent of pet owners)
      • Pandemic Intensifies Focus on Health and Wellness
      • Surge in Senior Pets
      • Market to Reach $15.8 Billion in 2025
        • Table Projected Sales of Non-Medical Pet Services by Type: 2021-2025
      • Post-Pandemic Pet Relinquishment Is Cause for Concern
    • Industry Trends
      • Competitive Structure
        • Table Number of U.S. Pet Care Establishments by Business Structure and Number of Employees, 2014 vs. 2019
      • Non-Medical Pet Services Through the Veterinary Channel
        • Table Veterinary Sector Sales: Services by Type vs. Products, 2019-2021P
      • Pet Specialty Retailers Increasingly Reliant on Services
      • Petco All In On Services
      • Services Also Integral to PetSmart's Strategy
      • Walmart Launches Walmart Pet Care
      • Franchise Operations
      • Best Friends Pet Care
      • Independents Also Big On Pet Services
      • Online Bookings
    • Overview of Consumer Usage Rates
      • Grooming, Insurance Are the Growth Categories
        • Table Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
  • Grooming
    • Chapter Highlights
    • Category Overview
      • On the Rebound from Pandemic Downturn
      • Competitive Overview
      • Services an Integral Part of PetSmart's Strategy
      • Petco Bolsters Services Menu with Veterinary, Loyalty Programs
      • Mobile Grooming on the Ups
      • Wag N' Wash Making Enviable Inroads
    • Consumer Focus
      • Growth Rates for Pet Grooming Customer Base
      • Size of Pet Grooming Customer Base
        • Table Customer Base for Pet Grooming Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Grooming
        • Table Topline Usage Rates for Pet Grooming Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Shares of Pet Grooming Customer Base by Dog/Cat Ownership
      • Growth Demographics for Dog Grooming Services
        • Table Dog Grooming Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
      • Detailed Demographics for Dog Grooming
        • Table Usage Rates for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
        • Table Customer Base for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
        • Table Usage Indexes for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
  • Boarding & Day Care
    • Chapter Highlights
    • Category Overview
      • Pandemic Stricken Boarding on the Rebound
      • Competitive Overview
      • PetSmart PetsHotels Number 200+
      • Camp Bow Wow
      • Dogtopia
      • Best Friends Pet Care
    • Consumer Focus
      • Growth Rates for Pet Boarding Customer Base
      • Size of Pet Boarding Customer Base
        • Table Customer Base for Pet Boarding Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Boarding
        • Table Topline Usage Rates for Pet Boarding Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Shares of Pet Boarding Customer Base by Dog/Cat Ownership
      • Growth Demographics for Dog Boarding Services
        • Table Dog Boarding Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
      • Top Demographics for Dog Day Care
      • Detailed Demographics for Dog Boarding
        • Table Usage Rates for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
        • Table Customer Base for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
        • Table Usage Indexes for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
  • Training
    • Chapter Highlights
    • Category Overview
      • A Billion-Dollar-Plus Business
      • Pandemic Measures Yield Enduring Trends
      • Competitive Overview
      • Petco and PetSmart and Homing in on Virtual Training
      • Bark Busters Home Dog Training
      • Sit Means Sit
    • Consumer Focus
      • Growth Rates for Pet Training Customer Base
      • Size of Pet Training Customer Base
        • Table Customer Base for Pet Training Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Training
        • Table Topline Usage Rates for Pet Training Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Top Demographics for Dog Training Services
  • Other Services
    • Chapter Highlights
    • Category Overview
      • Homebound Pet Owners Mitigate Need for Home-Based Services
        • Table Use of Other Pet Service by Type: Walking, Day Care, Residential Pet Waste Clean-Up, 2019 vs. 2020 (percent of dog and cat owners)
      • Competitive Overview
      • Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
      • Wag! "Techs Up" Amidst the Pandemic
      • Barkly Pets Looking to Run With the Big Dogs
      • Fetch! Pet Care
      • DoodyCalls
      • Pet Butler
      • Emerging Pet Services
  • Pet Insurance
    • Chapter Highlights
    • Category Overview
      • Market Advancing, Pandemic Notwithstanding
        • Table Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
      • Nearly Two Dozen Market Players
      • Human Insurance Company Cross-Over Branding
      • Major Retailers Including Petco and Walmart Tapping In
      • Tapping Employee Benefits Programs
    • Consumer Focus
      • Growth Rates for Pet Insurance Customer Base
      • Size of Pet Insurance Customer Base
        • Table Customer Base for Pet Insurance: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
      • Usage Rates for Pet Insurance
        • Table Topline Usage Rates for Pet Insurance: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
      • Shares of Pet Insurance Customer Base by Dog/Cat Ownership
      • Top Demographics for Pet Insurance
      • Growth Demographics for Dog Insurance
        • Table Dog Insurance: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
      • Detailed Demographics for Dog Insurance
        • Table Usage Rates for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
        • Table Customer Base for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
        • Table Usage Indexes for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)

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