This report provides a numbers-focused update on retail sales and segmentation across the U.S. market for commercial dog and cat food. This retail scope spans the full brick-and-mortar and e-commerce spectrum, including mass-market outlets, pet specialty stores (pet superstores, other pet specialty chains, and independents), other specialty channels that sell pet food, and the internet. Veterinary sector sales of pet food are noted in context, as are pet treats; the latter are covered separately in Packaged Facts’ Pet Treats and Chews report (November 2021). Food products for pets other than dogs or cats are not addressed by this report.
Executive Summary
Scope & Methodology
Scope of Report
Report Methodology
Pet Food Market Overview
Pet Food Dollar Sales
Table U.S. Retail Dollar Sales of Pet Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
Dog Food vs. Cat Food Dollar Sales
Table U.S. Retail Dollar Sales of Pet Food: Dog Food vs. Cat Food. 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
Dog Food at Two-Thirds of Pet Food Sales
Internet vs. Brick-and-Mortar Pet Food Sales
Table U.S. Retail Dollar Sales of Pet Food: Internet vs. Brick-and-Mortar, 2020, 2021P, and 2025P (in millions)
Dry Pet Food at 60% of Pet Food Sales
Dog Food by the Numbers
Dogs at 67% of Pet Market Sales
Average Pet Food Spending by Dog Household and Per Dog
Leading Brand Lines by Consumer Usage Rates
Dry vs. Wet Dog Food Usage Rates
Cat Food by the Numbers
Cats at 29% of Pet Market Sales
Average Pet Food Spending by Cat Household and Per Cat
Cat Food Dollar Sales
Leading Brand Lines by Consumer Usage Rates
Even Split Between Dry and Wet Cat Food Dollar Sales
Dry vs. Wet Cat Food Usage Rates
Pet Food Market Overview
Scope of Report
Report Methodology
Packaged Facts vs. MRI-Simmons Pet Population Estimates
Generational Cohorts
Geographical Regions
Market Size and Projections
Pandemic Reset
Pet Food Dollar Sales
Table U.S. Retail Dollar Sales of Pet Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
Dog Food vs. Cat Food Dollar Sales
Table U.S. Retail Dollar Sales of Pet Food: Dog Food vs. Cat Food. 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
Dog Food at Two-Thirds of Pet Food Sales
Internet vs. Brick-and-Mortar Pet Food Sales
Table U.S. Retail Dollar Sales of Pet Food: Internet vs. Brick-and-Mortar, 2020, 2021P, and 2025P (in millions)
Channel Choices
Dry Pet Food at 60% of Pet Food Sales
Wet, Dry, and Treat Usage: A Bird's-eye View
Pet Population Overview
Pet Ownership Rates
Table Topline Pet Ownership Rates by Type, 2016 – 2020 (percent of overall households)
Number of Pet-Owning Households
Table Number of Pet-Owning Households by Dog or Cat Ownership, 2016/17 – 2020/21 (in millions)
Dog Population Trends
Dogs in Context
Distribution of Pet Ownership by Number of Dogs Owned
Table Share of Dog-Owning Households by Number of Pets Owned, 2016/17 – 2020/21 (percent of dog households)
Customer Household Base by Number of Dogs Owned
Table Household Base by Number Dogs Owned, 2016/17 – 2020/21 (in millions)
Growth in Share of Dog Owners with Senior Dogs
Table Household Ownership of Dogs: By Age of Dogs, 2020/21 (percent and number of dog-owning households)
Overweight and Special Needs Dogs
Table Share of Dog Owners Who Report Having Overweight, Special Needs, or Handicapped Dogs, February 2021 (percent)
Trend Toward Medium-Size Dogs
Table Size of Pet Dogs: Previously Acquired and Recently Acquired, February 2020 vs. February 2021 (percent of dog owners)
Table Distribution of Dog-Owning Households by Size of Dogs, 2012/13 – 2020/21 (odd-numbered years) (percent)
Table Distribution of Dog-Owning Households by Size of Dogs, 2012/13 – 2020/21 (odd-numbered years) (number in millions)
Cat Population Trends
Cats in Context
Distribution of Pet Ownership by Number of Cats Owned
Table Share of Cat-Owning Households by Number of Pets Owned, 2016/17 – 2020/21 (percent of cat households)
Customer Household Base by Number of Cats Owned
Table Household Base by Number of Cats Owned, 2016/17 – 2020/21 (in millions)
Growth in Share of Cat Owners with Senior Cats
Table Household Ownership of Cats: By Age of Cats, 2020/21 (percent and number of cat-owning households)
Overweight and Special Needs Cats
Table Share of Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Cats, February 2021 (percent)
Dog Food by the Numbers
Overview
Dogs at 67% of Pet Market Sales
Average Pet Food Spending by Dog Household and Per Dog
Dog Food Dollar Sales
Table U.S. Retail Dollar Sales of Dog Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
Leading Brand Lines by Consumer Usage Rates
Demographic Indexes for Purchasing of Leading Brands
Table Demographics Indexes for Purchasing of Dry/Wet Dog Food: Selected Brands, 2020/21 (base index against dog owners overall = 100)
Table Demographics Indexes for Purchasing Dry/Wet Dog Food: Selected Brands, 2020/21 (base index against dog owners overall = 100)
Dry vs. Wet Dog Food
Dry Dog Food at Two-Thirds of Sales
Dry vs. Wet Dog Food Usage Rates
Table Pet Food Customer Base: Dry vs. Wet Dog Food, 2006/07 – 2020/21 (in thousands)
Dry vs. Wet Dog Food Purchaser Demographics
Table Dry Dog Food vs. Wet Dog Food Purchaser Demographics, 2020/21 (percent, number, and index)
Dry Dog Food Brand Leaders
Wet Dog Food Brand Leaders
Cat Food by the Numbers
Overview
Cats at 29% of Pet Market Sales
Average Pet Food Spending by Cat Household and Per Cat
Cat Food Dollar Sales
Table U.S. Retail Dollar Sales of Cat Food: 2019, 2020, 2021P, and 2025P (in millions of dollars and percent change)
Leading Brand Lines by Consumer Usage Rates
Demographic Indexes for Purchasing of Leading Brands
Table Demographics Indexes for Purchasing of Dry/Wet Cat Food: Selected Brands, 2020/21 (base index against cat owners overall = 100)
Table Demographics Indexes for Purchasing Dry/Wet Cat Food: Selected Brands, 2020/21 (base index against cat owners overall = 100)
Dry vs. Wet Cat Food
Even Split Between Dry and Wet Cat Food Dollar Sales
Dry vs. Wet Cat Food Usage Rates
Table Pet Food Customer Base: Dry vs. Wet Cat Food, 2006/07 – 2020/21 (in thousands)
Dry vs. Wet Cat Food Purchaser Demographics
Table Dry Cat Food vs. Wet Cat Food Purchaser Demographics, 2020/21 (percent, number, and index)