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Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition

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Non-GMO Foods: U.S. and Global market Perspective, 2nd Edition

The battle between pro-and anti-GMO forces shows no sign of abating. If anything it seems to be getting more intense. In the U.S., 80% to 90% of such key crops as corn, soybeans, and cotton are grown from genetically modified (GM) seeds and there is little effort by anti-GMO forces to undo those facts on the ground. Instead, there is bitter conflict over attempts to distinguish non-GMO foods from foods made using ingredients from genetically modified organisms (GMOs) that anti-GMO forces argue should be labeled as such.

What Are Non-GMO Foods?

GMOs, or "genetically modified organisms," are plants and animals which are created through the use of technologies that merge molecules of deoxyribonucleic acid (DNA) from genes of different plant and animal species in order to create new life forms. These GMOs have not previously existed in nature and could not be created through traditional crossbreeding techniques.

Rather than focusing on labeling food products, in Europe and through the rest of the world where GM crops have been widely banned, an epic struggle is taking place over those bans. On one side are environmentalists and health advocates on the side of non-GMO foods who would keep and extend the bans. On the other side are agricultural experts and the GM seed companies who want to see the bans removed. On both sides are farmers, non-governmental organizations, and politicians of differing opinions.

Why the uproar? Much of it has to do with whether the research indicating that GMOs are not harmful to humans is conclusive. Those supporting the use of GMOs point not only to extensive research studies indicating their safety but also to the fact that there is no evidence of any harm to human consumers in the two plus decades that GMOS have been in use. Proponents of solely non-GMO foods reject this argument, questioning the validity of the research and noting a lack of peer review, despite approvals from leading U.S. and European health agencies, and suggesting that the period of use is too short to have provided adequate data.

Another concern, and one that is proving to be less debatable, is the impact of more widespread herbicide and pesticide use on humans and the environment. These products are being used to a greater degree because, unlike non-GMO foods, the GM crops can resist herbicides and pesticides, and the World Health Organization's International Agency for Research on Cancer classified glyphosate, the key ingredient in Monsanto’s best-selling Roundup herbicide, as "probably carcinogenic in humans." Monsanto has protested the accuracy of WHO’s findings but in both Europe and the U.S. a movement is underway to end the use of this product. This might possibly be an opening towards diminishing the need for Roundup resistant crops.

Packaged Facts’ report Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition reviews the stakeholders in the controversy, both pro- and anti-GMO, and the current intensifying conflict between them in the courts, legislatures, fields, stores, and restaurants in the U.S. and around the globe. The report also reviews new non-GMO foods and beverages, as well as recent breakthroughs in GM foods and the reaction to them. In addition, the report offers growth projections for non-GMO foods sales in the U.S. and global markets and the results of an exclusive Packaged Facts national online consumer survey regarding their beliefs about GMO foods.

Report Scope & Methodology

Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition covers the market for non-GMO foods and products sold through all types of retail outlets. Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total non-GMO foods market size.

Data sources used and/or consulted for market, sales, and consumer estimates include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.
  • U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics.
  • U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
  • The Experian Marketing Services (Experian Information Solutions, Inc.), Winter 2015 NCS Adult Study 12-month
  • Major food and beverage retailer annual reports for individual retailer sales

The report also draws on a proprietary Packaged Facts National Consumer Survey, conducted in June 2015 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.

 

 


  • Executive Summary
    • Scope of This Report
    • Methodology
      • Consumer Information
    • Background and Issues
      • Antagonism Not Easing Between Pro- and Anti-GMO Forces
    • Stakeholders
    • Regulatory Developments
    • Market Developments
      • Table U.S. Retail Sales of Non-GMO Foods and Beverages, 2014-2019 (in billions of dollars)
      • Table Global Retail Sales of Non-GMO Foods and Beverages, 2014-2019 (in billions of U.S. dollars)
    • Product Developments
    • Retail and Foodservice Developments
    • Consumer Attitudes and Concerns
      • Table Avoidance of GMO Grocery Products, 2013 vs. 2015 (percent of U.S. adults)
  • Background and Issues
    • Key Points
    • GMOs-The Background
      • What are GMOs?
      • History and Development
      • GMOs a Continuation of Agricultural Development
      • Development of Genetic Theory
    • Why Are GMOs Controversial?
    • What Motivates Anti-GMO Activists?
    • GMOs and Organic Products
      • Avoiding GMO Content Increasingly Important to Organic Buyers
      • GMO Crops
      • Dominance of GMO Crops in U.S.
        • Table GMOs As Percent of Total Corn Varieties Planted by Key State and United States, 2000-2014
    • Issues
      • The Core Issue: Are GMOs Safe?
    • Another Round of Research
      • Political, Social, and Economic Safety of GMOs
      • The Pope Weighs In
      • GMOs and the 2016 Election
    • U.S. vs. Global Attitudes
      • In the U.S.: Label Rather Than Ban
      • Lawsuits Used to Promote GMO labeling
      • In Europe
      • In Asia and the Pacific
      • In Emerging Nations
    • Non-GMO Rides the "Free-From" Wave
    • Can There Be Agreement?
  • Stakeholders
    • Key Points
    • Stakeholders Represent Contrasting Points of View
      • Consumers
      • Farmers
      • Are U.S. Farmers Turning from GMO Seeds?
    • U.S. Government Agencies
      • Food and Drug Administration
      • Environmental Protection Agency
      • U.S. Department of Agriculture
    • International Organizations
      • Food and Agriculture Organization of the United Nations
      • World Health Organization
      • European Commission
    • Food and Ingredient Manufacturers
      • GMO Food and Ingredient Companies
      • AquaBounty Technologies
      • Archer Daniels Midland
      • BASF Plant Science
      • Bayer CropScience
      • ConAgra
      • Dow Agrosciences
      • DuPont
      • Monsanto
      • PepsiCo
      • Syngenta
    • Food Companies
      • Giant Corporations Work Against GMO Labeling
      • Organic Companies Oppose GMOs
      • Amy's Kitchen
      • Clif Bar & Company
      • Frontier Natural Products Co-op
      • Lundberg Family Farms
      • Mercola Health Resources
      • Nature's Path
      • Organic Valley
      • Stonyfield Farm
    • Food Retailers
      • Whole Foods
      • Trader Joe's
      • Walmart
    • Pro-GMO Organizations and Associations
      • Biology Fortified, Inc.
      • Biotechnology Industry Organization
      • Center for Science in the Public Interest
      • Council for Biotechnology Information
      • CropLife International
      • Genetic Literacy Project
      • Grocery Manufacturers Association
      • The Institute of Food Science & Technology
      • International Service for the Acquisition of Agri-biotech Applications
    • Organizations and Associations Questioning GMOs
      • African Biodiversity Network
      • The Alliance for Food Sovereignty in Africa
      • Center for Food Safety
      • Committee for Independent Research and Information on Genetic Engineering
      • Consumers Union
      • Danube Soya
      • European Consumer Union
      • European Network of Scientists for Social and Environmental Responsibility
      • European NGO Network on Genetic Engineering
      • Friends of the Earth
      • GMO Free Canada
      • GMO Free USA
      • Institute for Responsible Technology
      • Just Label It!
      • Natural Products Association
      • Organic Trade Association
      • Verband Lebensmittel ohne Gentechnik e.V.
    • Testing and Certifying Organizations
      • Eurofins
      • BioChecked
      • Genetic ID
      • SGS SA
      • Non-GMO Project
      • Natural Food Certifier
      • California Certified Organic Farmers
      • Genista Biosciences
      • OMIC USA
      • Gen-IAL GmbH
  • Regulatory Developments
    • Key Points
    • United States
      • Federal Level
      • The Safe and Accurate Food Act
      • House of Representatives Approves Act
      • Impact of Act on State Action
      • GMO-Related Developments
    • States
      • Vermont Takes the Lead
      • GMA Warns on Fines
    • Global Regulatory Developments
      • Canada
    • Europe
      • European Court of Justice Is the Decider
    • Trade Agreements Factor in Policies
      • Examples of European Diversity on GMOs
      • France
      • GMO Lamb Stirs a Crisis in France
      • Germany
      • Hungary
      • Russia
      • Ukraine
      • United Kingdom
    • Africa and Middle East
      • Burkina Faso
      • Ethiopia
      • Ghana
      • Kenya
      • Namibia
      • Nigeria
      • South Africa
      • Uganda
      • Zambia
      • Zimbabwe
    • Asia/Pacific/Australia
      • Afghanistan
      • China
      • India
      • Australia and New Zealand
      • Tasmania
      • Thailand
    • Latin America
      • Brazil
      • Costa Rica
      • Mexico
      • Peru
  • Market Developments
    • Key Points
    • U.S. Market Developments
    • Size of U.S. Non-GMO Market
      • Majority of Non-GMO Sales from Organic and Natural Foods & Beverages
        • Table U.S. Retail Sales of Non-GMO Foods and Beverages, 2014-2019 (in billions of dollars)
    • European Market Developments
      • Global Non-GMO Market Projected at $1 Trillion by 2019
        • Table Global Retail Sales of Non-GMO Foods and Beverages, 2014-2019 (in billions of U.S. dollars)
      • U.S. Share of Global Non-GMO Market Will Hold at About One-Third
        • Table Global Retail Sales of Non-GMO Foods and Beverages, 2014-2019 (in billions of U.S. dollars)
      • Non-GMO Growth Through Acquisitions and Mergers
  • Product Developments
    • Key Points
    • Non-GMO Products Proliferate
      • Increasing Demand for Non-GMO Labeling in Europe
      • Non-GMO Project Tightens Guidelines
    • New GMO Products Tout Safety
      • Okanagan Specialty Fruits Inc.
      • Protests Against Arctic Apple Already Underway
      • J.R. Simplot
    • GMO Research Goes On
    • New Non-GMO Products
      • Table Selected Non-GMO Products
      • Wonderfully Raw
      • Setton Pistachio
      • SkinnyPop
      • Cornfields: Cretors Popcorn
      • Tasty Brand Inc.
      • MySuperFoods Company
      • Pretzel Pete, Inc
      • Funley's
      • Ozery Bakery
      • Barbara's
      • Green Grass Foods
      • KeVita
      • MycoTechnology
      • King's Cupboard
      • Polaner All Fruit
      • Suzanne's Specialties: Non-Certified Non-GMO
      • Creminelli Fine Meats
      • Abbott Laboratories
      • ETB North America
      • Quoquos
      • CVS radiance Platinum
      • Inclusion Technologies
      • PGP International Inc.
      • Savoury Systems
      • Heartland Chia
      • Farbest Brands
  • Retail and Foodservice
    • Key Points
    • Non-GMO Foods and Beverages in Retail
    • Associations Support Safe and Accurate Food Labeling Act
      • Spelling Out the Opposition in Vermont
      • Retailer Responsibilities for In-Store Prepared Foods
    • Strong Potential for Non-GMO in Retail Mainstream
    • Natural Food Retailers Going GMO-Free
      • Mainstream Going Non-GMO, Too
    • Global Retail Environment for Non-GMO Products
      • Labeling Animal-Based GMO Food Products
    • Non-GMO Foods and Beverages in Foodservice
      • Non-GMO Activity Increasing in Foodservice
      • Many Independent Non-GMO Restaurants
    • Chipotle Takes a Big Non-GMO Step
      • McDonald's USA Rejects Innate Potato
      • McDonald's UK GMO-Free
      • Foodservice in European Regional Zones Ban GMO Products
      • Thousands of Vegetarian Restaurants Potential Non-GMO Locations
  • Consumer Attitudes and Concerns
    • Key Points
    • Methodology
      • Favorable Demographic Indicators
    • Overall Trends
      • Most Consumers Favor GMO Labeling; 40% Choose Non-GMO Products
        • Table GMO Grocery Products: Attitudes and Actions, 2015 (percent of U.S. adults)
      • GMO Avoidance Rate Jumps 25% in Just Two Years
        • Table Avoidance of GMO Grocery Products, 2013 vs. 2015 (percent of U.S. adults)
      • Age, Kids, Race Strongest Predictors of Non-GMO Purchasing
        • Table Demographic Indicators Favoring Agreement with Statement: "I try to buy as many foods without GMOs as possible," 2015 (percent of U.S. adults)
        • Table Demographic Indicators Favoring Agreement with Statement: "I buy grocery products specifically labeled as non-GMO," 2015 (percent of U.S. adults)
        • Table Relative Frequency of non-GMO Grocery Purchases by Product Category, 2015 (U.S. adults)
        • Table Demographic Indicators Favoring non-GMO Grocery Purchases by Product Category, 2015 (U.S. adults)
      • Consumers of Dairy Alt Beverages More Apt to Choose GMO-Free
    • Food Safety, Nutrition, and Clean Labels
      • Concern About Food Safety on the Rise
      • Parents, Hispanics Exceptionally Concerned About Safety of GMO Foods
        • Table Demographic Indicators Favoring Agreement with Statement: "GMO food products are not safe to eat," 2015 (percent of U.S. adults)
        • Table Level of Agreement with Statement: "I Worry About the Use of GMOs in Meat Feed," 2014 (percent of U.S. adults)
        • Table Concerns About Source and Safety of Meat and Poultry: Hispanic vs. All Food Shoppers, 2014 (percent and index of U.S. adults)
        • Table Demographic Indicators Favoring Agreement with Statement: "Non-GMO foods are more nutritious," 2015 (percent of U.S. adults)
      • GMO Freedom a Reason for Buying Locally
      • Asian Consumers Exceptionally Likely to Buy Organic, Avoiding GMOs
        • Table Demographic Indicators Favoring Agreement with Statement: "Products labeled as natural do not contain GMO ingredients," 2015 (percent of U.S. adults)
        • Table Demographic Indicators Favoring Agreement with Statement: "Products labeled as organic do not contain GMO ingredients," 2015 (percent of U.S. adults)
        • Table Demographic Indicators Favoring Agreement with Statement: "I buy groceries labeled as organic in part to avoid GMO products," 2015 (percent of U.S. adults)
        • Table Demographic Indicators Favoring Agreement with Statement: "When shopping for food, I especially look for organic or natural foods," 2015 (percent and index of U.S. households)
        • Table Demographic Indicators Favoring Use of Organic Foods, 2015 (percent and index of U.S. households)
        • Table Demographic Indicators Favoring Use of Organic Fresh Produce, Eggs, and Milk, 2015 (index of U.S. households)
        • Table Demographic Indicators Favoring Use of Organic Foods by Types Used Most Often, 2015 (index of U.S. households)
        • Table Demographic Indicators Favoring Agreement with Statement: "GMO crops are not safe for the environment," 2015 (percent of U.S. adults)
      • 65% of Consumers Want GMO Labeling; Only 45% Read Labels
        • Table Demographic Indicators Favoring Agreement with Statement: "Grocery products that contain GM or GMO ingredients should say so on the label," 2015 (percent of U.S. adults)
        • Table Demographic Indicators Favoring Agreement with Statement: "I usually read the information on product labels," 2015 (percent and index of U.S. households)
        • Table Demographic Indicators Favoring Agreement with Statement: "I like to know as much as possible about ingredients before I buy food products," 2015 (percent and index of U.S. households)

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