Meal Kit Delivery Services in the U.S., 2nd Edition covers online meal kit delivery services, defined as companies that offer and deliver to consumers’ doors (or arrange for delivery of) a box or bag of fresh ingredients for one or more meals, along with a step-by-step recipe with photos showing how to cook each meal at home. The everything-in-a-box kits promise convenience by eliminating the need to plan meals, find recipes, and shop for groceries. Ingredients are portioned in just the right quantities for the recipe, and sometimes even prepped (pre-cut, marinated, packaged with pre-cooked sauce components, etc.) to speed and ease consumers’ time spent in the kitchen.
The report examines:
the competitive environment among the several leading meal kit delivery services;
several of the new, up-and-coming entries in the category;
and meal kit delivery services that failed.
In addition—and of equal, if not greater importance—the report examines the competitive environment in which meal kit delivery services must strive for consumer attention. This includes a review of the various other methods by which consumers can obtain at home meals from both the retail grocery and foodservice channels. As described in Chapter Two, A Rapidly Evolving Market Environment, meal kit delivery services are one element with an increasingly complex “omnichannel” food delivery universe. Emphasis is given to the way in which the relatively new development of the meal kit delivery service category has impacted the other categories.
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