Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition
Although household composition by number of persons is generally decreasing, Americans continue to move in with each other for various reasons, creating more clutter and additional storage product opportunities. Kids are staying at home longer. Boomerangers, college graduates, and others who need a place to live are moving back in with their parents. Parents are moving into grandparents’ homes and elderly parents are frequently moving into their kids’ homes to be taken care of.
Because of these trends, two thirds of American adults somewhat or strongly agree with the statement “I could use more home organization products (not including food storage) in my home. Bedroom closets rank highest when consumers are asked “are there any places or uses for which you could use more home organization products”. Kitchen/pantry ranks second after bedroom closets, while bathroom comes in third.
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