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Featuring more than 600 pages of data and market research analysis, this study combines two of Packaged Facts’ best selling reports:
- U.S. Food Market Outlook 2018
- U.S. Beverage Market Outlook 2018
Each report provides an all-inclusive examination of the largest retail categories in the respective markets.
Taken as a whole, this collective study focuses on the market for selected food and beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, direct-sales channels such as online and mail order, and others. Market size data are provided at the retail sales level for 2013-2018 and projections for 2018-2023.
Categories covered include:
- Bottled and Enhanced Waters
- Carbonated Beverages
- Cereal
- Chocolate Candy
- Coffee & Ready-To-Drink Coffee
- Cookies
- Dairy Beverages & Non-Dairy Milk Alternatives
- Energy & Sports Drinks
- Fresh Bread
- Fresh Packaged Salads
- Frozen Dinners/Entrees
- Frozen Pizza
- Ice Cream/Frozen Novelties
- Juices
- Meal/Snack Bars
- Meat/Poultry
- Natural & Specialty Cheese
- Salty Snacks
- Soup
- Tea & Ready-To-Drink Tea
- Yogurt
U.S. Food Market Outlook 2018
CHAPTER 1: EXECUTIVE SUMMARYScopeMethodologyCEREALKey Opportunities for Future GrowthCHOCOLATE CANDYKey Opportunities for Future GrowthCOOKIESKey Opportunities for Future GrowthFRESH BREADKey Opportunities for Future GrowthFRESH PACKAGED SALADSKey Opportunities for Future GrowthFROZEN DINNERS/ENTREESKey Opportunities for Future GrowthFROZEN PIZZAKey Opportunities for Future GrowthICE CREAM AND FROZEN NOVELTIESKey Opportunities for Future GrowthMEAL AND SNACK BARSKey Opportunities for Future GrowthMEAT AND POULTRYKey Opportunities for Future GrowthNATURAL AND SPECIALTY CHEESEKey Opportunities for Future GrowthSALTY SNACKSKey Opportunities for Future GrowthSOUPKey Opportunities for Future GrowthYOGURTKey Opportunities for Future GrowthCHAPTER 2: CEREALSCOPEMETHODOLOGYTHE MARKETRetail Sales of Cereal Nearly $11 Billion in 2017 - Table 2-1 U.S. Cereal Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
- Table 2-2 U.S. Cereal Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
MARKET SEGMENTATIONCategory Sales - Figure 2-1 U.S. Cereal Category Retail Dollar Shares 2017 (percent)
- Table 2-3 U.S. Cereal Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 2-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 2-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 2-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 2-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONGeneral Mills and Kellogg Control 50% of Total Market, 60% of Cold Cereal - Figure 2-6 Dollar Shares of U.S. Cold Cereal: By Top Marketers, 2017 (percent)
- Table 2-4 Selected Marketers/Brands of Cereal, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 2-5 Selected New Products
MARKETING TRENDSOpportunities for Marketing InnovationRETAIL COMPETITIONChannel Shares - Table 2-6 Cereal: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Figure 2-7 Household Consumption Rates for Cereal and Other Breakfast Products, 2007-2017 (percent of households)
Usage by Product Type - Table 2-7 Types of Cold Cereal Eaten Most Often, 2007-2017 (percent of U.S. households that eat cold cereal)
Consumption Trends - Table 2-8 Portions of Cold Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
- Table 2-9 Portions of Hot Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat hot cereal)
Brand Usage Trends - Figure 2-8 Top Gainers of Leading Cold Cereal Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
- Table 2-10 Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats cold cereal)
- Table 2-11 Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats hot cereal)
CHAPTER 3: CHOCOLATE CANDYSCOPEMETHODOLOGYTHE MARKETRetail Sales of Chocolate Candy $22 Billion in 2017Market to Exceed $24 Billion by 2022 - Table 3-1 U.S. Chocolate Candy Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 3-2 U.S. Chocolate Candy Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATIONCategory Sales - Figure 3-1 U.S. Chocolate Candy Category Retail Dollar Shares 2017 (percent)
- Table 3-3 U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 3-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 3-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 3-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 3-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONHershey and Mars Control Nearly 70% of the Mass Market - Figure 3-6 Dollar Shares of U.S. Mass Retail Chocolate Candy: By Top Marketers, 2017 (percent)
- Table 3-4 Selected Marketers/Brands of Chocolate Candy, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 3-5 Selected New Products
MARKETING TRENDS - Table 3-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 3-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 3-8 Chocolate candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 3-9 Consumption Rates for Chocolate & Other Candy, 2007-2017 (percent of adults)
- Table 3-10 Types of Chocolate & Other Candy Eaten Most Often, 2007-2017 (percent of adults that eat chocolate & other candy)
Consumption Trends - Table 3-11 Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat chocolate & other candy)
Brand Usage Trends - Figure 3-7 Top Gainers of Leading Chocolate Candy Brands Eaten Most Often, 2007-2017 (percent of U.S. adults that eat chocolate candy)
- Table 3-12 Brands of Chocolate Candy Eaten Most Often by Adults, 2007-2017 (percent of adults that eat chocolate candy)
CHAPTER 4: COOKIESSCOPEMETHODOLOGYTHE MARKETRetail Sales of Cookies Nearly $10 Billion in 2017Market to Reach Nearly $11 Billion by 2022 - Table 4-1 U.S. Cookies Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 4-2 U.S. Cookies Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 4-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 4-2 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 4-3 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 4-4 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONMondelēz Controls About 40% of the Market - Figure 4-5 Dollar Shares of U.S. Cookies: By Top Marketers, 2017 (percent)
- Table 4-3 Selected Marketers/Brands of Cookies, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 4-4 Selected New Products
MARKETING TRENDSOpportunities for Marketing Innovation - Table 4-5 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 4-6 Cookies: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 4-7 Consumption Rates for Ready-to-Eat Cookies, 2007-2017 (percent of households)
Usage by Product Type - Table 4-8 Types of Cookies Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
Usage by Kind of Product - Table 4-9 Kinds of Cookies Eaten Most Often, 2013-2017 (percent of U.S. households that eat cookies)
Consumption Trends - Table 4-10 Packages of Cookies Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat cookies)
Brand Usage Trends - Figure 4-6 Top Gainers of Leading Cookie Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
- Table 4-11 Brands of Cookies Eaten Most Often by Households, 2007-2017 (percent of households that eats cookies)
CHAPTER 5: FRESH BREADSCOPEMETHODOLOGYTHE MARKETRetail Sales of Fresh Bread $16 Billion in 2017Market to Reach Nearly $17 Billion by 2022 - Table 5-1 U.S. Fresh Bread Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 5-2 U.S. Fresh bread Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
MARKET SEGMENTATIONCategory Sales - Figure 5-1 U.S. Fresh Bread Category Retail Dollar Shares 2017 (percent)
- Table 5-3 U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 5-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 5-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 5-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 5-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONBimbo, Flowers and Private Label Control 70% of the Market - Figure 5-6 Dollar Shares of U.S. Fresh Bread: By Top Marketers, 2017 (percent)
- Table 5-4 Selected Marketers/Brands of Fresh bread, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 5-5 Selected New Products
MARKETING TRENDS - Table 5-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 5-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 5-8 Fresh Bread: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 5-9 Consumption Rates for Bread, 2007-2017 (percent of households)
Usage by Product Type - Table 5-10 Types of Bread Eaten Most Often, 2007-2017 (percent of households that eat bread)
Consumption Trends - Table 5-11 Loaves of Bread Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat bread)
Brand Usage Trends - Figure 5-7 Top Gainers of Leading Bread Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat bread)
- Table 5-12 Brands of Bread Eaten Most Often by Households, 2007-2017 (percent of households that eats bread)
CHAPTER 6: FRESH PACKAGED SALADSSCOPEMETHODOLOGYTHE MARKETRetail Sales of Fresh Packaged Salads $6 Billion in 2017Market to Reach $8 Billion by 2022 - Table 6-1 U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 6-2 U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
MARKET SEGMENTATIONCategory SalesFACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 6-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 6-2 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 6-3 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 6-4 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONFresh Express, Dole and Private Label Control About 75% of the Market - Figure 6-5 Dollar Shares of U.S. Fresh Packaged Salads: By Top Marketers, 2017 (percent)
- Table 6-3 Selected Marketers/Brands of Fresh Packaged Salads, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 6-4 Selected New Products
MARKETING TRENDSOpportunities for Marketing InnovationRETAIL COMPETITIONChannel Shares - Table 6-5 Fresh Salads: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSBagged/Packaged Salads Eaten by 70% of Households - Table 6-6 Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2017 (percent of households)
Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions - Table 6-7 Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2017 (Index)
ORGANIC CONSUMPTION - Table 6-8 Consumption Rates for Organic Vegetables, 2016-2017 (percent of households that eat fresh produce)
Organic Vegetables Eaten Most by Younger, Higher Income Households - Table 6-9 Demographic Characteristics of Organic Vegetable Eaters, 2017 (Index)
- Table 6-10 Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2017 (percent of households that eats bagged/packaged salads)
CHAPTER 7: FROZEN DINNERS/ENTREESSCOPEMETHODOLOGYTHE MARKETRetail Sales of Frozen Dinners/Entrees at $10 Billion in 2017Market to Fall Below $10 Billion by 2022 - Table 7-1 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 7-2 U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012–2017 (in millions of pounds)
MARKET SEGMENTATIONSegment Sales - Figure 7-1 U.S. Frozen Dinners/Entrees Segment Retail Dollar Shares 2017 (percent)
- Table 7-3 U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 7-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 7-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 7-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 7-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONNestlé and Conagra Control Over Half of Market - Table 7-4 Selected Marketers/Brands of Frozen Dinners/Entrees, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product InnovationMARKETING TRENDS - Table 7-6 Selected Marketing Initiatives
Opportunities for Marketing InnovationRETAIL COMPETITIONChannel Shares - Table 7-7 Frozen Dinners/Entrees: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersTHE CONSUMERProduct Usage Rates - Table 7-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
- Table 7-9 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
Consumption Trends - Table 7-10 Number of Frozen Complete Dinners Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen complete dinners)
- Table 7-11 Number of Frozen Main Courses Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses)
BRAND USAGE TRENDSStouffer's and Marie Callender's Biggest Gainers - Figure 7-6 Top Gainers of Leading Frozen Main Courses and Complete Dinner Brands Eaten Most Often in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses and complete dinners)
- Table 7-12 Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen main courses and complete dinners)
CHAPTER 8: FROZEN PIZZASCOPEMETHODOLOGYTHE MARKETRetail Sales of Frozen Pizza at $5 Billion in 2017Market to Exceed $5 Billion by 2022 - Table 8-1 U.S. Frozen Pizza Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 8-2 U.S. Frozen Pizza Market Retail Volume Sales, 2012–2017 (in millions of pounds)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 8-1 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 8-2 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 8-3 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 8-4 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONNestlé, Schwan’s, General Mills, and Private Label Control Over 80% of Market - Figure 8-5 Dollar Shares of U.S. Frozen Pizza: By Top Marketers, 2017 (percent)
- Table 8-3 Selected Marketers/Brands of Frozen Pizza, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 8-4 Selected New Products
MARKETING TRENDS - Table 8-5 Selected Marketing Initiatives
Opportunities for Marketing InnovationRETAIL COMPETITIONChannel Shares - Table 8-6 Frozen Pizza: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersTHE CONSUMERProduct Usage Rates - Table 8-7 Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
- Table 8-8 Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
CONSUMPTION TRENDSHeaviest Frozen Pizza Eaters Eating More - Table 8-9 Number of Frozen Pizzas Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen pizza)
BRAND USAGE TRENDSDiGiorno Biggest Gainer - Figure 8-6 Top Gainers/Decliners of Leading Frozen Pizza Brands Eaten Most Often in Last 30 Days, 2012-2017 (percent of U.S. households that eat frozen pizza)
- Table 8-10 Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen pizza)
CHAPTER 9: ICE CREAM AND FROZEN NOVELTIESSCOPEMETHODOLOGYTHE MARKETRetail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2017Market to Approach $14 Billion by 2022 - Table 9-1 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 9-2 U.S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2012–2017 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
MARKET SEGMENTATIONCategory and Segment Sales - Figure 9-1 U.S. Ice Cream and Frozen Novelties Category & Segment Retail Dollar Shares 2017 (percent)
- Table 9-3 U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015–2017 (in millions of dollars)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 9-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 9-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 9-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 9-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONUnilever, Private Label, and Nestlé Control over 60% of Market - Figure 9-6 Dollar Shares of U.S. Ice Cream and Frozen Novelties: By Top Marketers, 2017 (percent)
- Table 9-4 Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 9-5 Selected New Products
MARKETING TRENDS - Table 9-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 9-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 9-8 Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store MerchandisingRole of online and e-grocersTHE CONSUMERProduct Usage Rates - Table 9-9 Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2007-2017 (percent of households)
Usage by Product Type - Table 9-10 Types of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
CONSUMPTION TRENDSMost Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month - Table 9-11 Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2017 (percent of U.S. households that eat ice cream/sherbet)
BRAND USAGE TRENDSStore Brands Big Gainers, Breyers & Edy’s Big Decliners - Figure 9-7 Top Gainers/Decliners of Leading Ice Cream/Sherbet Brands Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
- Table 9-12 Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2007-2017 (percent of households that eat ice cream/sherbet)
CHAPTER 10: MEAL & SNACK BARSSCOPEMETHODOLOGYTHE MARKETRetail Sales of Meal & Snack Bars $7 Billion in 2017Market to Exceed $8 Billion by 2022 - Table 10-1 U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 10-2 U.S. Meal & Snack Bars Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATIONCategory Sales - Figure 10-1 U.S. Meal & Snack Bars Category Retail Dollar Shares: 2012, 2017 (percent)
- Table 10-3 U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 10-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 10-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 10-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 10-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONGeneral Mills and Kellogg Control Over 40% of the Market - Table 10-4 Selected Marketers/Brands of Meal & Snack Bars, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 10-5 Selected New Products
MARKETING TRENDS - Table 10-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 10-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 10-8 Meal & Snack Bars: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 10-9 Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (percent of adults)
Usage by Product Type - Table 10-10 Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (percent of adults that eat breakfast/cereal/granola snacks & bars)
Consumption Trends - Table 10-11 Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola snacks & bars)
Brand Usage Trends - Figure 10-6 Top Gainers of Leading Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
- Table 10-12 Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2007-2017 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
CHAPTER 11: MEAT AND POULTRYSCOPEMETHODOLOGYTHE MARKETRetail Sales of Meat and Poultry Nearly $95 Billion in 2017Market to Exceed $100 Billion by 2022 - Table 11-1 U.S. Meat and Poultry Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 11-2 U.S. Meat and Poultry Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATIONCategory and Segment Sales - Figure 11-1 U.S. Meat and Poultry Category/Segment Retail Dollar Shares 2017 (percent)
- Table 11-3 U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 11-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 11-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 11-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 11-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONFive Companies Control Majority of the MarketOther PlayersPrivate Label - Table 11-4 Selected Marketers/Brands of Meat and Poultry, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 11-5 Selected New Products
MARKETING TRENDS - Table 11-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 11-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 11-8 Meat and Poultry: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 11-9 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
More Households Eating Bacon - Table 11-10 Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
Cold Cut Usage - Table 11-11 Types, Kinds and Brands of Cold Cuts Eaten Most Often, 2007-2017 (percent of U.S. households that eats cold cuts)
CHAPTER 12: NATURAL AND SPECIALTY CHEESESCOPEDifference Between Natural and Specialty CheeseProducts Outside ScopeMETHODOLOGYTHE MARKETRetail Sales of Natural and Specialty Cheese Nearly $18 Billion in 2017Market to Exceed $20 Billion by 2022 - Table 12-1 U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 12-2 U.S. Natural and Specialty Cheese Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
MARKET SEGMENTATIONCategory Sales - Figure 12-1 U.S. Natural and Specialty Cheese Category Retail Dollar Shares 2017 (percent)
- Table 12-3 U.S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 12-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 12-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 12-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 12-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONPrivate Label, Kraft, and Sargento Control 70% of the Market - Figure 12-6 Dollar Shares of U.S. Natural and Specialty Cheese: By Top Marketers, 2017 (percent)
- Table 12-4 Selected Marketers/Brands of Natural and Specialty Cheese, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 12-5 Selected New Products
MARKETING TRENDS - Table 12-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 12-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 12-8 Natural and Specialty Cheese: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store MerchandisingRole of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 12-9 Consumption Rates for Natural and Specialty, and American/Processed Cheese 2007-2017 (percent of households)
Usage by Product Type - Table 12-10 Types of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Usage by Product Form - Table 12-11 Forms of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Usage by Kind of Product - Table 12-12 Kinds of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
CONSUMPTION TRENDSHigh Consumption Households Increase - Table 12-13 Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
BRAND USAGE TRENDSSargento Top Gainer Over Last Ten Years - Figure 12-7 Top Gainers/Decliners of Leading Natural and Specialty Cheese Brands Eaten Most Often in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Consumers Eat Store Brands, Kraft, and Sargento Most Often - Table 12-14 Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats natural and specialty cheese)
CHAPTER 13: SALTY SNACKSSCOPEMETHODOLOGYTHE MARKET - Retail Sales of Salty Snacks at $24 Billion in 2017
Market to Exceed $29 Billion by 2022 - Table 13-1 U.S. Salty Snacks Market Retail Dollar Sales, 2012–2022P (in millions of dollars andpercent change)
Key Opportunities for Future GrowthVolume Sales - Table 13-2 U.S. Salty Snacks Market Retail Volume Sales, 2012–2017 (in millions of pounds)
MARKET SEGMENTATIONCategory Sales - Figure 13-1 U.S. Salty Snack Category Retail Dollar Shares 2017 (percent)
- Table 13-3 U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollarsand percent change)
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 13-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percentchange)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 13-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 13-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 13-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONPepsiCo Controls 60% of Market - Table 13-4 Selected Marketers/Brands of Salty Snacks, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 13-5 Selected New Products
MARKETING TRENDS - Table 13-6 Selected Marketing Initiatives
Opportunities for Marketing InnovationTable 13-7 Selected Marketing InnovationRETAIL COMPETITIONChannel Shares - Table 13-8 Salty Snacks: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersTHE CONSUMERProduct Usage Rates - Table 13-9 Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
Usage by Product Type - Table 13-10 Types of Potato Chips Eaten Most Often, 2007-2017 (percent of U.S. households thateat potato chips)
Consumption Trends - Table 13-11 Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of U.S. households thateat potato chips)
- Table 13-12 Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017(percent of U.S. households that eat corn/tortilla chips/cheese snacks)
Brand Usage Trends - Figure 13-6 Top Gainers of Leading Selected Salty Snack Brands Eaten Most Often in Last 30 Days,2007-2017 (percent of U.S. households that eat selected salty snacks)
- Table 13-13 Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days,2007-2017 (percent of households that eat selected salty snacks)
CHAPTER 14: SOUPSCOPEMETHODOLOGYTHE MARKETRetail Sales of Soup Nearly $7Billion in 2017Market to Reach Over $7 Billion by 2022 - Table 14-1 U.S. Soup Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percentchange)
Key Opportunities for Future GrowthVolume Sales - Table 14-2 U.S. Soup Market Retail Volume Sales, 2012–2017 (in pounds/16oz. equivalents and percent change )
MARKET SEGMENTATIONCategory Sales - Figure 14-1 U.S. Soup Category Retail Dollar Shares 2017 (percent)
- Table 14-3 U.S. Soup Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars andpercent change )
FACTORS TO MARKET GROWTHSluggish Economy Impacts Consumer Spending - Figure 14-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent
- change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 14-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 14-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 14-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONCampbell Soup Controls 60% of Wet Soups - Table 14-4 Selected Marketers/Brands of Soup, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 14-5 Selected New Products
MARKETING TRENDS - Table 14-6 Selected Marketing Initiatives
Opportunities for Marketing Innovation - Table 14-7 Selected Marketing Innovation
RETAIL COMPETITIONChannel Shares - Table 14-8 Soup: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars andpercent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 14-9 Consumption Rates for Canned/Packaged Soup, Broth & Stock, 2007-2017 (percent ofhouseholds)
Usage by Product Form - Table 14-10 Types of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (percentof households that eat canned/packaged soup, broth & stock)
Consumption Trends - Table 14-11 Cans of Canned/Packaged Soup, Broth & Stock Eaten in Last 7 Days, 2007-2017 (percentof U.S. households that eat canned/packaged soup, broth & stock)
Brand Usage Trends - Figure 14-6 Top Gainers/Decliners of Leading Canned/Packaged Soup, Broth & Stock Brands Eaten
Most Often, 2007-2017 (percent of U.S. households that eat canned/packaged soup, broth &stock) - Table 14-12 Brands of Canned/Packaged Soup, Broth & Stock Eaten Most Often by Households in
Last 7 Days, 2007-2017 (percent of households that eat canned/packagedsoup, broth & stock) .. 427CHAPTER 15: YOGURTSCOPEMETHODOLOGYTHE MARKETRetail Sales of Yogurt Nearly $9 Billion in 2017Market to Reach Nearly $10 Billion by 2022 - Table 15-1 U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future GrowthVolume Sales - Table 15-2 U.S. Yogurt Market Retail Volume Sales, 2012–2017 (in millions of pints and percent change)
MARKET SEGMENTATIONCategory Sales - Figure 15-1 U.S. Yogurt Category Retail Dollar Shares 2017 (percent)
- Table 15-3 U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and
- percent change)
- FACTORS TO MARKET GROWTH
- Sluggish Economy Impacts Consumer Spending
- Figure 15-2 Change in Real GDP and Personal Consumption Expenditures, 2007–2017 (percent
- change)
Unemployment Rate Declines to Below Pre-Recession Levels - Figure 15-3 U.S. Unemployment Rate, 2004-2017 (percent)
Median Household Incomes at All-Time High in 2016 - Figure 15-4 Real Median Household Income, 2004-2016 (dollars)
Sluggish Growth of Household Formations - Figure 15-5 Number of U.S. Households, 2007-2017 (millions)
MARKETER COMPETITIONDanone, Chobani, and General Mills Control 75% of the Market - Figure 15-6 Dollar Shares of U.S. Yogurt: By Top Marketers, 2017 (percent)
- Table 15-4 Selected Marketers/Brands of Yogurt, 2017
M&A ActivityNEW PRODUCT TRENDSOpportunities for Next-Generation Product Innovation - Table 15-5 Selected New Products
MARKETING TRENDSOpportunities for Marketing InnovationRETAIL COMPETITIONChannel Shares - Table 15-6 Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocersCONSUMER TRENDSProduct Usage Rates - Table 15-7 Consumption Rates for Yogurt & Smoothies , 2007-2017 (percent of adults)
Usage by Product Form - Table 15-8 Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
Usage by Product Type - Table 15-9 Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)
Usage by Kind of Product - Table 15-10 Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adultsthat eat/drink yogurt & smoothies)
CONSUMPTION TRENDSMost Yogurt Consumers Eat/Drink 4 to 11 Servings a Month - Table 15-11 Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults thateat/drink yogurt)
BRAND USAGE TRENDSDannon Maintains, Chobani Gains, Yoplait Declines - Figure 15-7 Performance of Leading Yogurt Brands Eaten Most Often in Last 30 Days, 2012-2017(percent of U.S. adults that eat yogurt)
- Table 15-12 Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017(percent of adults that eats/drinks yogurt)
U.S. Beverage Market Outlook 2018
CHAPTER 1: EXECUTIVE SUMMARYSCOPEMethodologyMARKET SIZE AND GROWTH - Table 1-1 U.S. Retail Sales of Select Beverage Categories, 2017 vs. 2022P (in millions of dollars)
KEY OPPORTUNITIES FOR FUTURE GROWTHClean Label - Illustration 1-1 Go Clean Label Logo
Environmental Concerns - Illustration 1-2 Rolling Meadow Grassfed Milk
Packaging - Illustration 1-3 Karma Wellness Water with KarmaCap
Health and Well-Being - Illustration 1-4 Bigelow Benefits Tea
New, Different, Exotic, and Scientific - Illustration 1-5 Vermont Village Raw Apple Cider Sipping Vinegars
Crossing Categories - Illustration 1-6 BiPro Orange +Caffeine
Online Shopping - Illustration 1-7 Beverage Direct “About Us” Web Page
Finding Winning BrandsSupporting a Cause - Illustration 1-8 Coca-Cola’s Campaign to Save the Polar Bear
FOODSERVICE ENVIRONMENT - Figure 1-1 U.S. Menu Penetration for Selected Beverage Types, 2017
CONSUMER TRENDS - Figure 1-2 Household Consumption Rates for Selected Beverages, 2017
CHAPTER 2: BOTTLED AND ENHANCED WATERSTHE CATEGORYBottle Water Retail Sales Approach $18 Billion in 2017Category to Approach $24 Billion by 2022 - Table 2-1 U.S. Bottled Water Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENTA Mature Category with a Clean Label ProductSeveral Competitive Paths Available - Illustration 2-1 Flow Water’s Packaging Copy
Cause-Related - Illustration 2-2 Starbucks’ Ethos Water
Status Conscious - Illustration 2-3 Himalayan Natural Mineral Water
Leveraging Success - Illustration 2-4 Bai Product Line-Up
Product Developments - Table 2-2 Selected New Products
BOTTLED WATER IN FOODSERVICE - Figure 2-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Bottled Water, 2007-2017
- Figure 2-2 Menu Penetration: Menus that Feature Bottled Water by Restaurant Type, 2017
- Figure 2-3 Share of Total Incidence of Bottled Water by Menu Types, 2017
CONSUMER TRENDS - Table 2-3 Consumption Rates for Bottled Water, 2007-2017 (percent of households)
- Table 2-4 Consumption Rates for Bottled Water by Flavor Type, 2007-2017 (percent of households)
- Table 2-5 Brands of Bottled Waters Consumed Most Often by Households, 2007-2017 (percent of households that consume bottled water)
CHAPTER 3: CARBONATED BEVERAGESTHE CATEGORYRetail Sales of Carbonated Beverages Near $39 Billion in 2017Category to Drop to $36 Billion by 2022 - Table 3-1 U.S. Carbonated Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT
Impact of Sugar TaxesHealthy Sodas - Illustration 3-1 Live Sparkling Drinking Vinegars
Craft Sodas - Illustration 3-2 Jones Fufu Berry Cane Sugar Soda
Market Leaders Experiment - Illustration 3-3 Coca-Cola Freestyle
- Illustration 3-4 Pepsi Spire Machine
Product Development - Table 3-2 Selected New Products
Carbonated Beverages in Foodservice - Figure 3-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Carbonated Beverages, 2007-2017
- Figure 3-2 Menu Penetration: Menus that Feature Carbonated Beverages by Restaurant Type, 2017
- Figure 3-3 Share of Total Incidence of Carbonated Beverages by Menu Types, 2017
CONSUMER TRENDS - Table 3-3 Consumption Rates for Carbonated Beverages by Types, 2007-2017 (percent of households)
- Table 3-4 Brands of Diet Colas Consumed Most Often by Households, 2007-2017 (percent of households that consume diet colas)
CHAPTER 4: ENERGY & SPORTS DRINKSTHE CATEGORYRetail Sales of Energy & Sports Drinks at Almost $27 Billion in 2017Sales to Approach $35 Billion by 2022 - Table 4-1 U.S. Energy & Sports Drink Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENTProduct Line Extensions - Illustration 4-1 Muscle Milk Coffee House Protein Shake
The Caffeine Connection - Illustration 4-2 Wonder Fuel Coconut Oil and Coffee Energy Drink
Dairy-Based Energy Drinks - Illustration 4-3 Dean Foods’ TruMoo Chocolate Milk ‘Built With Chocolate Milk’ campaign featuring Soccer Star Kelley O’Hara
Natural Energy Sources - Illustration 4-4 Runa Energy Drink
Product Development - Table 4-2 Selected New Products
Energy Drinks in Foodservice - Figure 4-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Energy Drinks, 2007-2017
- Figure 4-2 Menu Penetration: Menus that Feature Energy Drinks by Restaurant Type, 2017
- Figure 4-3 Share of Total Incidence of Energy Drinks by Menu Types, 2017
CONSUMER TRENDS - Table 4-3 Consumption Rates for Energy/Sports Drinks, 2007-2017 (percent of households)
- Table 4-4 Consumption Rates for Energy/Sports Drinks by Form, 2007-2017 (percent of households)
- Table 4-5 Brands of Energy Drinks/Shots Consumed Most Often by Households, 2007-2017 (percent of households that consume Energy Drinks/Shots)
- Table 4-6 Energy Drinks Consumed Per Household in Last 30 Days, 2007-2017 (percent of U.S. households that consume energy drinks)
- Table 4-7 Thirst Quenchers/Sports Drinks Servings per Day Per Household, 2007-2017 (percent of U.S. households that consume thirst quenchers/sports drinks)
CHAPTER 5: JUICESTHE CATEGORYFruit and Vegetable Juice Sales Drop to $19.4 Billion in 2017Category Sales Projected to Dip to $19 Billion by 2022 - Table 5-1 U.S. Fruit and Vegetable Juice Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENTGoing Green - Illustration 5-1 V8 Healthy Greens Veggie Blends
Target Markets - Illustration 5-2 Ocean Spray Cranberry +health
Juice for Kids - Illustration 5-3 Tropicana Healthy Kids Orange Juice
Product Development - Table 5-2 Selected New Products
JUICE IN FOODSERVICE - Figure 5-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Juice, 2007-2017
- Figure 5-2 Menu Penetration: Menus that Feature Juice by Restaurant Type, 2017
- Figure 5-3 Menu Penetration: Menus that Feature Juice by Region, 2017
- Figure 5-4 Share of Total Incidence of Juice by Menu Types, 2017
CONSUMER TRENDS - Table 5-3 Consumption Rates for Juice by Types, 2007-2017 (percent of households)
- Table 5-4 Consumption Rates for Orange Juice by Types, 2007-2017 (percent of households)
- Table 5-5 Brands of Frozen Orange Juice Consumed Most Often by Households, 2007-2017 (percent of households that consume frozen orange juice beverages)
- Table 5-6 Glasses of Orange Juice (Canned/Bottled/Cartons) Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume orange juice in cans, bottles, or cartons)
- Table 5-7 Glasses of Frozen Orange Juice Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume frozen orange juice)
- Table 5-8 Glasses of Other Fruit Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume other fruit juices)
- Table 5-9 Glasses of Tomato/Vegetable Juices Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume tomato/vegetable juices)
CHAPTER 6: COFFEE & READY-TO-DRINK COFFEETHE CATEGORYSales Exceed $14 Billion in 2017Growth to $18 Billion Forecast by 2022 - Table 6-1 U.S. Coffee Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENTCold Brewed Not Slowing Down - Illustration 6-1 Starbucks Nariño 70 Cold Brew Coffee Pitcher Packs
Bulletproof Coffee - Illustration 6-2 Bulletproof Coffee Ready-to-Drink Varieties
Nitro Coffee - Illustration 6-3 The Cold Brew Coffee Company Nitro Coffee
Coffee Crossovers - Illustration 6-4 So Good So You Cashew Coffee
Product Development - Table 6-2 Selected New Products
COFFEE IN FOODSERVICE - Figure 6-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Coffee, 2007-2017
- Figure 6-2 Menu Penetration: Menus that Feature Coffee by Restaurant Type, 2017
- Figure 6-3 Menu Penetration: Menus that Feature Coffee by Region, 2017
- Figure 6-4 Share of Total Incidence of Coffee by Menu Types, 2017
CONSUMER TRENDS - Table 6-4 Consumption Rates for Coffee by Types, 2007-2017 (percent of households)
- Table 6-5 Consumption Rates for Coffee: Ground Vs. Whole Bean, 2007-2017 (percent of households)
- Table 6-6 Consumption Rates for Ground Coffee by Type, 2007-2017 (percent of households)
- Table 6-7 Consumption Rates for Instant Coffee Mixes by Type, 2007-2017 (percent of households)
- Table 6-8 Consumption Rates for Instant Flavored Coffee Mixes by Type, 2007-2017 (percent of households)
- Table 6-9 Consumption Rates for Unsweetened Instant Coffees, Regular Vs. Decaffeinated, 2007-2017 (percent of households)
- Table 6-10 Brands of Espresso Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume espresso coffee)
- Table 6-11 Brands of Coffee Drinks Consumed Most Often by Households, 2007-2017 (percent of households that consume coffee drinks)
- Table 6-12 Brands of Instant Coffee Consumed Most Often by Households, 2007-2017 (percent of households that consume instant coffee)
- Table 6-13 Cups of Regular Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular ground coffee)
- Table 6-14 Cups of Decaffeinated Ground Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume decaffeinated ground coffee)
- Table 6-15 Cups of Instant Coffee Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant coffee)
CHAPTER 7: TEA & READY-TO-DRINK TEATHE CATEGORYRetail Sales of Tea & Ready-to-Drink Tea Approach $8 Billion in 2017Tea Category Sales to Approach $10 Billion by 2022 - Table 7-1 U.S. Tea Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENTMatcha Tea - Illustration 7-1 Unilever’s Pure Leaf Matcha Tea
Moringa Tea - Illustration 7-2 Terrasoul Superfoods Moringa Leaf Powder
Sencha Tea - Illustration 7-3 Eden Foods Organic Sencha Tea
Cold Pressed Tea - Illustration 7-4 Teas’ Tea Organic Ice-Steeped Cold Brew Tea
Crossover Teas - Illustration 7-5 Little Miracles Organic Tea/Fruit Juice Blends
Product Development - Table 7-2 Selected New Products
TEA IN FOODSERVICE - Figure 7-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Tea, 2007-2017
- Figure 7-2 Menu Penetration: Menus that Feature Tea by Restaurant Type, 2017
- Figure 7-3 Menu Penetration: Menus that Feature Tea by Region, 2017
- Figure 7-4 Share of Total Incidence of Tea by Menu Types, 2017
CONSUMER TRENDS - Table 7-3 Consumption Rates for Tea by Type, 2007-2017 (percent of households)
- Table 7-4 Consumption Rates for Ready-To-Drink Iced Tea by Types, 2007-2017 (percent of households)
- Table 7-5 Brands of Ready-To-Drink Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume ready-to-drink iced tea beverages)
- Table 7-6 Brands of Instant Iced Tea Consumed Most Often by Households, 2007-2017 (percent of households that consume instant iced tea beverages)
- Table 7-7 Consumption Rates for Iced Teas by Sweetener Type, 2007-2017 (percent of households)
- Table 7-8 Cups of Regular Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume regular tea)
- Table 7-9 Cups of Instant Iced Tea Mix Tea Consumed per Day Per Household, 2007-2017 (percent of U.S. households that consume instant iced tea mix)
CHAPTER 8: DAIRY & DAIRY ALTERNATIVE BEVERAGESTHE CATEGORYDairy & Dairy Alternative Beverages Sales Hovering Around $22 Billion2022 Sales Levels Will Mirror 2012 - Table 8-1 U.S. Dairy and Non-Dairy Beverages Category Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
COMPETITIVE ENVIRONMENT: DAIRY BEVERAGESOrganic, Grassfed, and Raw - Illustration 8-1 Organic Valley Grassmilk Varieties
Dairy Companies Seek Plant Based Alternative Providers - Illustration 8-2 Bolthouse Farms Plant Protein Milk
Mixing Milk and Vegetables - Illustration 8-3 Sneakz Organic Milkshake
Milk-Based Refrigerated Coffee Drinks - Illustration 8-4 Bolthouse Farms Mocha Cappuccino Coffee Beverage
Traditional Marketing Still Prevails - Illustration 8-5 fairlife SuperKids Reduced Fat Milk
Product Development - Table 8-2 Selected New Dairy Products
COMPETITIVE ENVIRONMENT: NON-DAIRY MILK ALTERNATIVE BEVERAGESPotential for Dairy/Plant-Based Combination Beverages - Illustration 8-6 Dreaming Cow Creamery LUSH Yogurt Drink
Extending the Source List - Illustration 8-7 Suzie’s Quinoa Milk Beverages
The Sustainability Factor - Illustration 8-8 Ripple Foods Pea Milk
Plant Milk Everywhere - Illustration 8-9 Mama Chia’s Chia Protein Smoothies
Processing as a Marketing Point - Illustration 8-10 Elmhurst Milked Cashews
Product Development - Table 8-3 Selected New Non-Dairy Beverage Products
MILK IN FOODSERVICE - Figure 8-1 Menu Penetration: & of All U.S. Restaurant Menus that Feature Dairy Milk, 2007-2017
- Figure 8-2 Menu Penetration: Menus that Feature Dairy Milk by Restaurant Type, 2017
- Figure 8-3 Menu Penetration: Menus that Feature Dairy Milk by Region, 2017
- Figure 8-4 Share of Total Incidence of Dairy Milk by Menu Types, 2017
- Almond Milk
- Figure 8-5 Menu Penetration: & of All U.S. Restaurant Menus that Feature Almond Milk, 2007-2017
- Figure 8-6 Menu Penetration: Menus that Feature Almond Milk by Restaurant Type, 2017
- Figure 8-7 Menu Penetration: Menus that Feature Almond Milk by Region, 2017
- Figure 8-8 Share of Total Incidence of Almond Milk by Menu Types, 2017
- Soy Milk
- Figure 8-9 Menu Penetration: & of All U.S. Restaurant Menus that Feature Soy Milk, 2007-2017
- Figure 8-10 Menu Penetration: Menus that Feature Soy Milk by Restaurant Type, 2017
- Figure 8-11 Menu Penetration: Menus that Feature Soy Milk by Region, 2017
- Figure 8-12 Share of Total Incidence of Soy Milk by Menu Types, 2017
Coconut Milk - Figure 8-13 Menu Penetration: & of All U.S. Restaurant Menus that Feature Coconut Milk, 2007-2017
- Figure 8-14 Menu Penetration: Menus that Feature Coconut Milk by Restaurant Type, 2017
- Figure 8-15 Menu Penetration: Menus that Feature Coconut Milk by Region, 2017
- Figure 8-16 Share of Total Incidence of Coconut Milk by Menu Types, 2017
CONSUMER TRENDS - Table 8-4 Consumption Rates for Dairy Beverages by Type, 2007-2017 (percent of households)
- Table 8-5 Consumption Rates for Non-Dairy Beverages by Type, 2007-2017 (percent of households)
- Table 8-6 Brands of Non-Dairy Beverages Consumed Most Often by Households, 2007-2017 (percent of households that consume non-dairy beverages)