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2017 NBJ Condition Specific Report

2017 NBJ Condition Specific Report

Comb our data to see what products are growing in 22 categories, with 109 charts to see sales and growth by condition. Drill down another layer to see which ingredients are being purchased for which conditions. Find out where NBJ sees innovation and where those ingredients might show up next. In addition to the deep data and in-context insights, the report looks at sales and growth figures for companies we’ve seen not merely capitalize on the consumer move toward condition specific but also push the science to bring new solutions in the fastest growing categories.

Executive teams will learn why gut health is a cross-category concern now, as the Probiotics 2.0 revolution gathers steam and highlights the connection between what goes on in the gut and what happens in the rest of the body. The report also explores how younger generations are moving into the cognitive nutrition market, concerned about preventing declines decades from now, and also improving their mental performance to match a demanding professional pace. All of that innovation, concern and demand is driving growth across every category examined in the NBJ Condition Specific Report. Now we are seeing where that growth might be going next.


1.0 Executive Overview
1.1 Executive Summary: To be specific…
Top Condition-Specific Supplements Sales Market Share
1.2 The lure of the third rail
2006-2016 Supplements Sales by Condition
2017e-2021e Supplements Growth by Condition
1.3 Personalized or penalized
2007-2016 Supplements Growth by Condition
1.4 Personalized herbalism
2017e-2021e Supplements Sales by Condition
1.5 Prepared for takeoff
2007-2016 Supplements Market Share by Condition
2017e-2021e Supplements Market Share by Condition
1.6 Life support
1.7 Personalized nutrition takes hold in the supplement aisle
2.0 General Health (Men’s, Women’s, Children)
2.1 Intro: In general
2014-2021e Men’s Health Supplements vs. Total Supplements Sales and Growth
2.2 Yes to curcumin, but Ayurveda still waits for its moment
Men’s Health Supplements Sales and Growth, 2014-2021e
Top 6 Men’s Health Supplements Ingredients Market Share, 2016
2.3 6 nutrients that improve the well-being of mitochondria, the cell’s power plant
2015-2021e Men’s Health Supplements Growth by Ingredient
2014-2016 Men’s Health Supplements Sales, Growth and Market Share by Channel
2014-2021e Men’s Health Supplements Sales by Ingredient
2.4 Vitamin D may provide breast cancer-fighting strategy
2.5 Hit breast cancer with hot peppers?
2014-2021e Women’s Health Supplements vs. Total Supplements Sales and Growth
2.6 Vitamin D and menstrual cramps
Women’s Health Supplements Sales and Growth, 2014-2021e
Top 6 Womens’s Health Supplements Ingredients Market Share, 2016
2.7 Did vitamin deficiency push Mary Todd Lincoln off the deep end?
2014-2021e Women’s Health Supplements Sales by Ingredient
2.8 Nutrients for Women’s Health
2014-2016 Women’s Health Supplements Sales, Growth and Market Share by Channel
2015-2021e Women’s Health Supplements Growth by Ingredient
2014-2021e Children’s Health Supplements vs. Total Supplements Sales and Growth
Children’s Health Supplements Sales and Growth, 2014-2021e
2014-2021e Children’s Health Supplements Sales by Ingredient
2.9 Kids’ fatty diet may stunt brain development
Top 6 Children’s Health Supplements Ingredients Market Share, 2016
2015-2021e Children’s Health Supplements Growth by Ingredient
2.10Most kids with IBS need more D
2014-2016 Children’s Health Supplements Sales, Growth and Market Share by Channel
3.0 Gut Health
3.1 Intro: A ballooning gut
Gastrointestinal Health Supplements Sales and Growth, 2006-2016
3.2 The enzyme issue
2006-2016 Gastrointestinal Health Supplements vs. Total Supplements Sales and Growth 48
2010-2016 Liver Health/Detox Supplements Sales by Ingredient
2014-2016 Liver Health/Detox Supplements Sales, Growth and Market Share by Channel 50
3.3 Ganeden capitalizes on the probiotics boom with R&D, IP and integrity
2010-2016 Liver Health/Detox Supplements Growth by Ingredient
Top 6 Gastrointestinal Health Supplements Ingredients Market Share, 2016
2006-2016 Gastrointestinal Health Supplements Sales by Ingredient
3.4 Designer fibers will expand the market to new categories
3.5 Digestive Health: Questions from the Gut
2006-2016 Gastrointestinal Health Supplements Growth by Ingredient
Top 6 Liver Health/Detox Supplements Ingredients Markete Share, 2016
2010-2016 Liver Health/Detox Supplements vs. Total Supplements Sales and Growth
3.6 Probiotics Improve Gut Health
2014-2016 Gastrointestinal Health Supplements Sales, Growth and Market Share by Channel
3.7 Probiotics, Enzymes to Support Gut Health
Liver Health/Detox Supplements Sales and Growth, 2010-2016
3.8 Gut Health Ingredients Galore
4.0 Heart Health and Healthy Aging
4.1 Intro: The pulse of aging
2006-2016 Heart Health Supplements vs. Total Supplements Sales and Growth
4.2 American Heart Association says fish oil works—for some people
2006-2016 Healthy Aging Supplements Sales by Ingredient
2007-2016 Healthy Aging Supplements Growth by Ingredient
4.3 Magnesium may protect against heart disease, stroke and diabetes
4.4 A hit of omegas may reduce harm from stroke
2006-2016 Healthy Aging Supplements vs. Total Supplements Sales and Growth
4.5 Substantiation for Heart Health Claims
Heart Health Supplements Sales and Growth, 2006-2016
Top 6 Heart Health Supplements Ingredients Market Share, 2016
4.6 Vitamin may help people stick with statins
2006-2016 Heart Health Supplements Sales by Ingredient
4.7 Calcium does promote heart health among women: study
2014-2016 Heart Health Supplements Sales, Growth and Market Share by Channel
4.8 HumanN invests in the long game
2014-2016 Healthy Aging Supplements Sales, Growth and Market Share by Channel
2006-2016 Heart Health Supplements Growth by Ingredient
4.9 Fish oil helps senior hearts
Healthy Aging Supplements Sales and Growth, 2006-2016
4.10 C clearly into old age
Top 6 Healthy Aging Supplements Ingredients Market Share, 2016
4.11 Healthy Aging Goes Beyond Physical Health
5.0 Bone and Joint Health
5.1 Intro: Boning up
Top 6 Bone Health Supplements Ingredients Market Share, 2016
Top 6 Bone health Supplements Ingredients Market Share, 2016
5.2 Joint Health: Pain in the Act
Top 6 Joint Health Supplements Ingredients Market Share, 2016
Joint Health Supplements Sales and Growth, 2006-2016
2006-2016 Bone Health Supplements Sales vs. Total Supplements Sales and Growth
2006-2016 Joint Health Supplements Sales vs. Total Supplements Sales and Growth
5.3 The Joint Health Marketplace: From Frankenstein to Other Marvels of Modern Science
5.4 Staying Active: Managing Inflammation to Maintain Joint Health
2007-2016 Joint Health Supplements Growth by Ingredient
2007-2016 Bone Health Supplements Growth by Ingredient
2006-2016 Joint Health Supplements Sales by Ingredient
5.5 New Research on Ingredients for Joint Pain
5.6 Vitamin D for Joint Supplements: A Primer
2007-2016 Bone Health Supplements Sales by Ingredient
5.7 Joint Health to Maintain Quality of Life
2014-2016 Joint Health Supplements Sales, Growth and Market Share by Channel
5.8 Targeting Seniors for Joint Support
2014-2016 Bone Health Supplements Sales, Growth and Market Share by Channel
6.0 Healthy Sleep and Energy
6.1 Intro: Wound up and winding down
Top 6 Healthy Sleep Supplements Ingredients Market Share, 2016
6.2 The fourth wave of coffee (and tea)
2006-2016 Energy Supplements Sales by Ingredient
2007-2016 Energy Supplements Growth by Ingredient
2006-2016 Healthy Sleep Supplements Sales by Ingredient
2006-2016 Healthy Sleep Supplements vs. Total Supplements Sales and Growth
Healthy Sleep Supplements Sales and Growth, 2006-2016
6.3 Bottle caps
2007-2016 Healthy Sleep Supplements Growth by Ingredient
2014-2016 Healthy Sleep Supplements Sales, Growth and Market Share by Channel
2006-2016 Energy Supplements vs. Total Supplements Sales and Growth
Top 6 Energy Supplements Ingredients Market Share, 2016
6.4 What does your store staff need to know about sleep supplements?
Energy Supplements Sales and Growth, 2006-2016
6.5 I wanna B3 forever young
2014-2016 Energy Supplements Sales, Growth and Market Share by Channel
7.0 Brain/Cognitive Health and Mood/Mental Health
7.1 Intro: Turning heads
2006-2016 Brain/Cognitive Health Supplements vs. Total Supplements Sales and
Growth
7.2 To hack the human brain
2006-2016 Mood/Mental Health Supplements Sales by Ingredient
2007-2016 Mood/Mental Health Supplements Growth by Ingredient
7.3 A fish story
2014-2016 Mood/Mental Health Sales, Growth and Market Share by Channel
Brain/Cognitive Health Supplements Sales and Growth, 2006-2016
7.4 Down time
Top 6 Brain/Cognitive Health Supplements Ingredients Market Share, 2016
2006-2016 Brain/Cognitive Health Supplements Sales by Ingredient
2014-2016 Brain/Cognitive Health Supplements Sales, Growth and Market Share by
Channel
2006-2016 Mood/Mental Health Supplements vs. Total Supplements Sales and Growth..122
2007-2016 Brain/Cognitive Health Supplements Growth by Ingredient
7.5 Can probiotics prevent Alzheimer’s?
7.6 Nutrition smart sports
Mood/Mental Health Supplements Sales and Growth, 2006-2016
Top 6 Mood/Mental Health Supplements Ingredients Market Share, 2016
7.7 The sweetest taboo
7.8 From the gut
8.0 Hair, Skin, and Nails
8.1 Intro: Collagen call-up
Hair, Skin and Nails Supplements Sales and Growth, 2006-2016
8.2 Collagen Benefits and Market Opportunities
2006-2016 Hair, Skin and Nails Supplements Sales by Ingredient
8.3 Research: Orthosilic Acid for Mature Skin Health
Top 6 Hair, Skin and Nails Supplements Ingredients Market Share, 2016
8.4 9 natural personal care predictions for 2017
2007-2016 Hair, Skin and Nails Supplements Growth by Ingredient
2006-2016 Hair, Skin and Nails Supplements vs. Total Supplements Sales and Growth
2014-2016 Hair, Skin and Nails Supplements Sales, Growth and Market Share by Channel
8.5 4 beauty retail trends to inspire your HABA approach
8.6 All mineral sunscreens are not created equal
9.0 Cold/Flu/Immunity
9.1 Intro: The “I word”
Top 6 Cold, Flu and Immunity Supplements Ingredients Market Share, 2016
9.2 Study: High-dose vitamin C saves lives (again)
9.3 Ahiflower shown to be on par with some fish oil benefits
2006-2016 Cold, Flu and Immunity Supplements vs. Total Supplements Sales and
Growth
2006-2016 Cold, Flu and Immunity Supplements Sales by Ingredient
9.4 Vitamin D study shows benefit against colds and flu
2007-2016 Cold, Flu and Immunity Supplements Growth by Ingredient
2014-2016 Cold, Flu and Immunity Supplements Sales, Growth and Market Share by
Channel
9.5 Scientists discover more about omega’s asthma-fighting potential
9.6 Immune Health Ingredients
Cold, Flu and Immunity Supplements Sales and Growth, 2006-2016
10.0 Menopause and Pre/Postnatal
10.1 Intro: A new look at Menopause
Menopause Supplements Sales and Growth, 2006-2016
10.2 Saffron for postpartum depression treatment?
Top 6 Menopause Supplements Ingredients Market Share, 2016
2006-2016 Menopause Supplements vs. Total Supplements Sales and Growth
2006-2016 Menopause Supplements Sales by Ingredient
10.3 Fish oil during pregnancy slashes baby’s asthma risk
2014-2021e Pre/Postnatal Supplements Sales by Ingredient
10.4 Calcium pills may be as good as food
2014-2016 Pre/Postnatal Supplements Sales, Growth and Market Share by Channel
2014-2021e Pre/Postnatal Supplements vs. Total Supplements Sales and Growth by
Ingredient
10.5 Low prenatal D, higher risk of MS?
2014-2016 Menopause Supplements Sales, Growth and Market Share by Channel
10.6 Mom’s low D linked with learning disabilities
2015-2021e Pre/Postnatal Supplements Growth by Ingredient
2007-2016 Menopause Supplements Growth by Ingredient
10.7 Vitamin K2 for Child Development: Why It Should Be Included in Prenatal & Children’s
Multivitamins
10.8 Supplementing for 2?
Pre/Postnatal Supplements Sales and Growth, 2014-2021e
Top 6 Pre/Postnatal Supplements Ingredients Market Share, 2016
10.9 Chia Oil ALA for Prenatal, Infant Nutrition
11.0 Company Profiles
11.1 Atrium Innovations (Garden of Life, Pure Encapsulations, Douglas Labs, Seroyal)
11.2 Carlyle Group (Nature’s Bounty, Rexall Sundown, Solgar)
11.3 doTERRA International, LLC
11.4 DSM (i-Health, Culturelle)
TABLE OF CONTENTS
Condition Specififific Supplement Report © 2017 Informa www.nutritionbusinessjournal.com VIII
11.5
11.6 Kikkoman (Country Life, Allergy Research Group)
11.7 Natural Factors Nutritional Products
11.8 Olly Nutrition
11.9 Pharmavite (Nature Made, Innate Response, MegaFood)
11.10 Wellnext (Natural Vitality, Sedona Pro, Rainbow Light)
12.0 Acknowledgements and Definitions
12.1 Acknowledgements
12.2 Research Methodology
12.3 Disclaimer
12.4 Copyright
12.5 Definitions
12.6 Product Categories
12.7 Dietary Supplements
12.8 Food and Beverage
12.9 Natural & Organic Personal Care
12.10 Other Household Products
12.11 Sales Channels

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