2020 Condition Specific Report

2020 Condition Specific Report

Why do people buy the supplements that they buy?

NBJ's Condition Specific Report looks at 18 conditions - such as sleep support, menopause, joint health, immunity, and many others - and analyzes the top 6 ingredients that consumers reach for when shopping for supplements to address them.

Full of data and expert analysis that you can't find anywhere else, this report covers the WHY behind the supplement industry's sales numbers.

Conditions covered:
Women's General Health
Men's General Health
Children's Health
Prenatal/Postnatal Health
Cold/Flu/Immunity
Brain/Cognitive Health
Sleep Support
Mental Health/Mood and Stress
Menopause
Heart Health
Sexual Health
Joint Health/Inflammation
Bone Health
Gastrointestinal Health
Vision
Beauty
Liver Health/Detox
Healthy Aging


Executive overview
Top thoughts
An economy on pause, a market on the move
Supplement Industry Sales and Growth, 2015-2023e
Supplement Insdustry Projections, Current vs. Pre-COVID, 2015-2023e
Market Share of Top Conditions, 2019
Supplement Sales by Condition, 2015-2019
Supplement Sales by Condition, 2020e-2023e
Supplement Growth by Condition, 2015-2019
Supplement Growth by Condition, 2020e-2023e
Supplement Market Share by Condition, 2015-2019
Supplement Market Share by Condition, 2020e-2023e
Read more
Trends: NEXT
Cultural Force: Holistic health and well-being
Market manifestations
Nature’s Formulary
Nutrex Plant Protein
Naturade Symbiotics Colostrum Plus
Macro force: Life of vitality
Market manifestations
Slimfast Keto Meal Shake
Emerald Health Endo Immune
ION Biome ION Gut Health
Macro force: Modern conditions
Market manifestations
Alive! Teen Multi
Big Bold Health HTB Rejuvenate
Charlotte’s Web Hemp Gummies
General health
Top thoughts | Women’s health
Taking health seriously
Women’s Health vs. Total Supplement Sales and Growth, 2015-2023e
Women’s Health Supplement Sales and Growth, 2015-2023e
Top Women’s Health Supplement Ingredients by Market Share, 2019
Women’s Health Supplement Growth by Ingredient, 2016-2023e
Women’s Health Supplement Sales by Ingredient, 2015-2023e
Women’s Health Supplement Sales, Growth and Market Share by Channel, 2017-2019e
Market manifestations | Women’s health
Jarrow Probiotic Yeast Support
Olly Multi+Omega-3
Azo Hormonal Health Happy Cycle
Read more
Top thoughts | Men’s health
Men are paying attention, but for how long?
Men’s Health vs. Total Supplement Sales and Growth, 2015-2023e
Men’s Health Supplement Sales and Growth, 2015-2023e
Top Men’s Health Supplement Ingredients by Market Share, 2019
Men’s Health Supplement Growth by Ingredient, 2016-2023e
Men’s Health Supplement Sales by Ingredient, 2015-2023e
Men’s Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations | Men’s health
Nature’s Way Fortify Men’s Probiotic + Prebiotics
SmartyPants PhD Men’s 50+ caps
Lumity Morning & Night Male Food Supplements
Top thoughts | Children’s health
Children and challenges
Children’s Health vs. Total Supplement Sales and Growth, 2015-2023e
Children’s Health Supplement Sales and Growth, 2015-2023e
Top Children’s Health Supplement Ingredients by Market Share, 2019
Children’s Health Supplement Sales by Ingredient, 2015-2023e
Children’s Health Supplement Sales by Ingredient, 2015-2023e
Children’s Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations | Children’s health
American Health Kid’s Probiotics Stiks
Dr. Pops Lollipops
Zarbee’s Children’s Complete Multivitamin + Immune
Gastrointestinal health
Top thoughts
Gutting it out
Gastrointestinal Health vs. Total Supplement Sales and Growth, 2015-2023e
Gastrointestinal Health Supplement Sales and Growth, 2015-2023e
Top Gastrointestinal Health Supplement Ingredients by Market Share, 2019
Gastrointestinal Health Supplement Growth by Ingredient, 2015-2023e
Gastrointestinal Health Supplement Sales by Ingredient, 2014-2022e
Gastrointestinal Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Healthy Directions Gut Soother
Renew Life Completely Clear Organic Prebiotic Fiber
Ancient Nutrition Probiotics
Read more
Liver health
Top thoughts
The immunity organ
Liver Health and Detox vs. Total Supplement Sales and Growth, 2015-2023e
Liver Health and Detox Supplement Sales and Growth, 2015-2023e
Top Liver Health and Detox Supplement Ingredients by Market Share, 2019
Liver Health and Detox Supplement Growth by Ingredient, 2015-2023e
Liver Health and Detox Supplement Sales by Ingredient, 2015-2023e
Liver Health and Detox Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Thorne Liver Cleanse
LiveWell LiverWell
Himalaya PartySmart
Heart health
Top thoughts
Echo effect
Heart Health vs. Total Supplement Sales and Growth, 2015-2023e
Heart Health Supplement Sales and Growth, 2015-2023e
Top Heart Health Supplement Ingredients by Market Share, 2019
Heart Health Supplement Growth by Ingredient, 2015-2023e
Heart Health Supplement Sales by Ingredient, 2015-2023e
Heart Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Metagenics CardioLux HDL
Kyolic
Dr. Sinatra OmegaQ plus MAX
Read more
Healthy aging
Top thoughts
The urgency of the long term
Healthy Aging vs. Total Supplement Sales and Growth, 2015-2023e
Healthy Aging Supplement Sales and Growth, 2015-2023e
Top Healthy Aging Supplement Ingredients by Market Share, 2019
Healthy Aging Supplement Growth by Ingredient, 2015-2023e
Healthy Aging Supplement Sales by Ingredient, 2015-2023e
Healthy Aging Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Doctor’s Best CoQ10 Gummy
Longevinex
LifeExtension Immune Senescence Protection formula
Read more
Bone health
Top thoughts
Bone health blues
Bone Health vs. Total Supplement Sales and Growth, 2015-2023e
Bone Health Supplement Sales and Growth, 2015-2023e
Top Bone Health Supplement Ingredients by Market Share, 2019
Bone Health Supplement Growth by Ingredient, 2015-2023e
Bone Health Supplement Sales by Ingredient, 2015-2023e
Bone Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Jarrow Ultra Bone-Up
AlgaeCal Bone Builder Pack
Kal K2/MK7 Bone Support
Read more
Joint health
Top thoughts
Joint efforts
Joint Health vs. Total Supplement Sales and Growth, 2015-2023e
Joint Health Supplement Sales and Growth, 2015-2023e
Top Joint Health Supplement Ingredients by Market Share, 2019
Joint Health Supplement Growth by Ingredient, 2015-2023e
Joint Health Supplement Sales by Ingredient, 2015-2023e
Joint Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Optimum Nutrition Gold Standard Fit 40 Active Joint Health
Natural Factors Joint Curcumizer
Vital Proteins Recover
Healthy sleep
Top thoughts
A pandemic, yes, but first, an ingredient
Healthy Sleep vs. Total Supplement Sales and Growth, 2015-2023e
Healthy Sleep Supplement Sales and Growth, 2015-2023e
Top Healthy Sleep Supplement Ingredients by Market Share, 2019
Healthy Sleep Supplement Growth by Ingredient, 2015-2023e
Healthy Sleep Supplement Sales by Ingredient, 2015-2023e
Healthy Sleep Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Zhou Driftoff
Nordic Naturals Zero Sugar
REMrise
Brain health
Top thoughts
The brain drain
Brain Health vs. Total Supplement Sales and Growth, 2015-2023e
Brain health Supplement Sales and Growth, 2015-2023e
Top Brain Health Supplement Ingredients by Market Share, 2019
Brain Health Supplement Growth by Ingredient, 2015-2023e
Brain Health Supplement Sales by Ingredient, 2015-2023e
Brain Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Life Extension Lithium
Iwi Algae Omega
Gaia Herbs Nootropic Focus
Mood and mental health
Top thoughts
Locking down and stressing out
Mood and Mental Health vs. Total Supplement Sales and Growth, 2015-2023
Mood and Mental Health Supplement Sales and Growth, 2014-2023e
Top Mood and Mental Health Supplement Ingredients by Market Share, 2019
Mood and Mental Health Supplement Growth by Ingredient, 2015-2023e
Mood and Mental Health Supplement Sales by Ingredient, 2015-2023e
Mood and Mental Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Winged Happiness
Pure Encapsulation ProbioMood
YouTheory Saffron
Vision
Top thoughts
Blue light blowout
Vision vs. Total Supplement Sales and Growth, 2015-2023e
Vision Supplement Sales and Growth, 2015-2023e
Top Vision Supplement Ingredients by Market Share, 2019
Vision Supplement Growth by Ingredient, 2015-2023e
Vision Supplement Sales by Ingredient, 2015-2023e
Vision Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
EyePromise Screen Shield Pro
Wiley’s Bold Vision Proactive
Emerald Vision Health
Beauty from within
Top thoughts
Ready for your Zoom closeup?
Beauty from Within vs. Total Supplement Sales and Growth, 2015-2023e
Beauty from Within Supplement Sales and Growth, 2015-2023e
Top Beauty from Within Supplement Ingredients by Market Share, 2019
Beauty from Within Supplement Growth by Ingredient, 2015-2023e
Beauty from Within Supplement Sales by Ingredient, 2015-2023e
Beauty from Within Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Irwin Naturals Liquid Collagen + Hyaluronic Acid
HUM Mighty Nights
Nutrafol Men
Cold, flu and immunity
Top thoughts
The age of immunity
Cold, Flu and Immunity vs. Total Supplement Sales and Growth, 2015-2023e
Cold, Flu and Immunity Supplement Sales and Growth, 2015-2023e
Top Cold, Flu and Immunity Supplement Ingredients by Market Share, 2019
Cold, Flu and Immunity Supplement Growth by Ingredient, 2015-2023e
Cold, Flu and Immunity Supplement Sales by Ingredient, 2015-2023e
Cold, Flu and Immunity Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Mercola Selenium + Zinc
HerbPharm Immune Collection
Nature’s Way Sambucus
Read more
Pre- and postnatal
Top thoughts
Boom or bust
Pre- and Postnatal vs. Total Supplement Sales and Growth, 2015-2023e
Pre- and Postnatal Supplement Sales and Growth, 2015-2023e
Top Pre- and Postnatal Supplement Ingredients by Market Share, 2019
Pre- and Postnatal Supplement Growth by Ingredient, 2015-2023e
Pre- and Postnatal Supplement Sales by Ingredient, 2015-2023e
Pre- and Postnatal Supplement Sales, Growth and Market Share by Channel, 2016-2019
Market manifestations
Nordic Vegan Prenatal DHA
Megafood Morning Sickness Nausea Relief soft chews
Mommy’s Bliss Prenatal Vitamins + Probiotics
Menopause
Top thoughts
Middle-aged momentum
Menopause vs. Total Supplement Sales and Growth, 2015-2023e
Menopause Supplement Sales and Growth, 2015-2023e
Top Menopause Supplement Ingredients by Market Share, 2019
Menopause Supplement Growth by Ingredient, 2015-2023e
Menopause Supplement Sales by Ingredient, 2015-2023e
Menopause Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Usana EstroPro
Estroven Complete Menopause Relief
Rainbow Light Menopause One
Sexual health
Top thoughts
Love in the time of coronavirus
Sexual Health vs. Total Supplement Sales and Growth, 2015-2023e
Sexual Health Supplement Sales and Growth, 2015-2023e
Top Sexual Health Supplement Ingredients by Market Share, 2019
Sexual Health Supplement Growth by Ingredient, 2015-2023e
Sexual Health Supplement Sales by Ingredient, 2015-2023e
Sexual Health Supplement Sales, Growth and Market Share by Channel, 2017-2019
Market manifestations
Lumiday Love Goddess
NOW Foods TestoJack
Quantum Nutrition Labs Woman’s Power
Read more
Company profiles
Adaptive Health (Healthy Directions)
Ancient Nutrition
Bausch + Lomb
Care/of
Charlotte’s Web
Clorox
DSM
Fungi Perfecti (Host Defense)
Gaia Herbs
Glanbia
GSK Consumer Healthcare
HUM Nutrition
Johnson & Johnson (Zarbee’s)
LifeSeasons
Natural Factors
The Nature’s Bounty Co
Nestlé Health Science
Nu Skin Enterprises
Nutraceutical International Corporation
Procter & Gamble
Schwabe Group
Standard Process
Threshold Enterprises
Unilever (Olly)
Vital Proteins
Related Content
Executive overview
The whole pandemic package
Danger ahead: white space in dark times
No immunity to adulteration
The halo effect
Appointment with personalization
Finding the right person for “personalized”
Weather and climate
Consumer trends that will outlast the pandemic
An independent retailer copes with COVID and other conditions
We are not alone
General health
Understanding women
Gastrointestinal health
The global gut
My own private microbiome
Heart health
Feeling the heart beet
Healthy aging
Personal aging
Bone health
A vitamin on the verge
Cold, flu and immunity
Immunity is everything
Sexual health
No white lab coat required
Acknowledgments and definitions
Acknowledgments
Research methodology
Disclaimer
Copyright
Definitions
Product categories
Dietary supplements
Food and beverage
Natural and organic personal care
Other household products
Sales channels

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