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2018 Condition Specific Report

2018 Condition Specific Report

Supplements specific to the various ailments that challenge consumers comprise the largest meta-category in the industry. In fact, supplements and ingredients marketed to the top 22 conditions tracked by Nutrition Business Journal account for more than 93% of the total supplement market.

In the 2018 NBJ Condition Specific Report, executives can track—via past and forecasted sales and growth—the top six nutrients for each condition. The report includes more than 100 data charts and 20 company profiles that will provide industry perspective and forecasting insight.

Conditions covered:
• General Health for women, men and children
• Gut Health
• Heart Health and Healthy Aging
• Bone and Joint Health
• Healthy Sleep and Energy
• Brain/Cognitive Health and Mood/Mental Health
• Beauty from Within
• Cold/Flu/Immunity
• Menopause and Pre/Postnatal


1.0 Executive Overview
1.1 Executive Summary: Consumers, conditions and confusion
Market Share of Top Conditions, 2017
1.2 Staking claims
Supplement Sales by Condition, 2007-2017
Supplement Sales by Condition, 2018e-2021e
1.3 Never mind the trade wars
1.4 Mass effect
Supplement Growth by Condition, 2007-2017
1.5 Just for clicks
Supplement Growth by Condition, 2018e-2021e
1.6 Almighty Amazon
1.7 A vote of low confidence
1.8 Matters of trust
Consumer Trust in the Supplement Industry is Down
1.9 Do the right thing—literally
Supplement Market Share by Condition, 2007-2017
Supplement Market Share by Condition, 2018e-2021e
1.10 A millennial’s view of millennials
1.11 The omnichannel imperative
2.0 General Health
2.1 Intro: Basic differences
Men’s Health vs. Total Supplement Sales and Growth, 2014-2021e
2.2 Home nutrient tests could transform healthcare
Men’s Health Supplement Sales and Growth, 2014-2021e
2.3 Vitamin D deficiency tied to obesity
Top 6 Men’s Health Supplement Ingredients by Market Share, 2017
2.4 2 multivitamin studies show ‘implausible’ results
Men’s Health Supplement Growth by Ingredient, 2015-2021e
Men’s Health Supplement Sales by Ingredient, 2014-2021e
Men’s Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
2.5 Kit to be tried
Women’s Health vs. Total Supplement Sales and Growth, 2014-2021e
Women’s Health Supplement Sales and Growth, 2014-2021e
Top 6 Women’s Health Supplement Ingredients by Market Share, 2017
Women’s Health Supplement Growth by Ingredient, 2015-2021e
2.6 Diets with a dark side
Women’s Health Supplement Sales by Ingredient, 2014-2021e
Women’s Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
2.7 The kids aren’t alright
Children’s Health vs. Total Supplement Sales and Growth, 2014-2021e
Children’s Health Supplement Sales and Growth, 2014-2021e
Top 6 Children’s Health Supplement Ingredients by Market Share, 2017
2.8 Smart marketing and Amazon skills grows the gummies category
2.9 Experiential nutrition
2.10 Make food great again
Children’s Health Supplement Growth by Ingredient, 2015-2021e
Children’s Health Supplement Sales by Ingredient, 2014-2021e
Children’s Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
3.0 Gut Health
3.1 Intro: Gut connections
Gastrointestinal Health vs. Total Supplement Sales and Growth, 2007-2021e
3.2 Gut check
Gastrointestinal Health Supplement Sales and Growth, 2007-2021e
Top 6 Gastrointestinal Health Supplement Ingredients by Market Share, 2017
3.3 A better gut feeling
Gastrointestinal Health Supplement Growth by Ingredient, 2008-2021e
Gastrointestinal Health Supplement Sales by Ingredient, 2007-2021e
Gastrointestinal Health Supplement Sales, Growth and Market Share by Channel,
2015-2017
3.4 Strain-specific probiotics target health benefits
Liver Health and Detox vs. Total Supplement Sales and Growth, 2010-2021e
Liver Health and Detox Supplement Sales and Growth, 2010-2021e
3.5 Secret Shopper: Do I need prebiotics? And how do I get them?
3.6 Gutting it out
Top 6 Liver Health and Detox Supplement Ingredients by Market Share, 2017
Liver Health and Detox Supplement Growth by Ingredient, 2013-2021e
Liver Health and Detox Supplement Sales by Ingredient, 2010-2021e
Liver Health and Detox Supplement Sales, Growth and Market Share by Channel,
2015-2017
4.0 Healthy Heart and Aging
4.1 Intro: Getting to the heart of it
Heart Health vs. Total Supplement Sales and Growth, 2007-2021e
4.2 A blockbuster on the verge?
Heart Health Supplement Sales and Growth, 2007-2021e
Top 6 Heart Health Supplement Ingredients by Market Share, 2017
4.3 Study declaring no heart benefit for multivitamins ignores the intended use,
critics say
4.4 Study shows high doses of vitamin D reduce arterial stiffness
Heart Health Supplement Growth by Ingredient, 2008-2021e
Heart Health Supplement Sales by Ingredient, 2007-2021e
4.5 K2 ascends the mountain of letter vitamins
Heart Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
4.6 Vitamin K2-7 supplementation linked with heart health
Healthy Aging vs. Total Supplement Sales and Growth, 2007-2021e
4.7 Nutraceutical ingredients to target the aging process
Healthy Aging Supplement Sales and Growth, 2010-2021e
Top 6 Healthy Aging Supplement Ingredients by Market Share, 2017
4.8 Healthy aging market includes the young and old
4.9 Developing supplements to support healthy aging
Healthy Aging Supplement Growth by Ingredient, 2008-2021e
Healthy Aging Supplement Sales by Ingredient, 2007-2021e
Healthy Aging Supplement Sales, Growth and Market Share by Channel, 2015-2017
5.0 Bone and Joint Health
5.1 Intro: Bone crunching
Bone Health vs. Total Supplement Sales and Growth, 2007-2021e
5.2 Aging and active populations seek natural solutions for joint health
5.3 Nutrition for joints discomforted by exercise
Bone Health Supplement Sales and Growth, 2007-2021e
Top 6 Bone Health Supplement Ingredients by Market Share, 2017
Bone Health Supplement Growth by Ingredient, 2008-2021e
Bone Health Supplement Sales by Ingredient, 2007-2021e
Bone Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
Joint Health vs. Total Supplement Sales and Growth, 2007-2021e
Joint Health Supplement Sales and Growth, 2007-2021e
Top 6 Joint Health Supplement Ingredients by Market Share, 2017
5.4 I’m OK, you’re OK2
Joint Health Supplement Growth by Ingredient, 2008-2021e
Joint Health Supplement Sales by Ingredient, 2007-2021e
Joint Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
6.0 Healthy Sleep and Energy
6.1 Intro: Losing sleep
Healthy Sleep vs. Total Supplement Sales and Growth, 2007-2021e
6.2 A caffeine crash?
Healthy Sleep Supplement Sales and Growth, 2007-2021e
Top 6 Healthy Sleep Supplement Ingredients by Market Share, 2017
Healthy Sleep Supplement Growth by Ingredient, 2008-2021e
Healthy Sleep Supplement Sales by Ingredient, 2007-2021e
Healthy Sleep Supplement Sales, Growth and Market Share by Channel, 2015-2017
6.3 Transforming energy drinks with natural, organic ingredients
Energy vs. Total Supplement Sales and Growth, 2007-2021e
Energy Supplement Sales and Growth, 2007-2021e
6.4 Plant-based hydration and clean energy
Top 6 Energy Supplement Ingredients by Market Share, 2017
Energy Supplement Growth by Ingredient, 2008-2021e
6.5 Losing sleep
Energy Supplement Sales by Ingredient, 2007-2021e
Energy Supplement Sales, Growth and Market Share by Channel, 2015-2017
7.0 Mood and Cognitive Health
7.1 Intro: Of calm and cognitive
Brain Health vs. Total Supplement Sales and Growth, 2007-2021e
7.2 Heal the body and the head will thrive
Brain Health Supplement Sales and Growth, 2007-2021e
Top 6 Brain Health Supplement Ingredients by Market Share, 2017
Brain Health Supplement Growth by Ingredient, 2008-2021e
7.3 BioCollective advances the field of microbiome medicine
Brain Health Supplement Sales by Ingredient, 2007-2021e
7.4 Opioid exploitation
Brain Health Supplement Sales, Growth and Market Share by Channel, 2015-2017
7.5 Ready player one
Mood and Mental Health vs. Total Supplement Sales and Growth, 2007-2021e
Mood and Mental Health Supplement Sales and Growth, 2007-2021e
7.6 Botanicals and cognitive health, performance
Top 6 Mood and Mental Health Supplement Ingredients by Market Share, 2017
Mood and Mental Health Supplement Growth by Ingredient, 2008-2021e
7.7 Can dark chocolate boost brain health, immunity?
7.8 Sharing the science
Mood and Mental Health Supplement Sales by Ingredient, 2007-2021e
Mood and Mental Health Supplement Sales, Growth and Market Share by Channel,
2015-2017
7.9 Supplemented psychiatry
7.10 No simple answers
8.0 Beauty From Within
8.1 Intro: Feeling good to look good
8.2 More than just skin deep
Hair, Skin and Nails vs. Total Supplement Sales and Growth, 2007-2021e
8.3 Antioxidants reign supreme for skin health
Hair, Skin and Nails Supplement Sales and Growth, 2007-2021e
8.4 Emerging trends in the cosmeceutical industry
Top 6 Hair, Skin and Nails Supplement Ingredients by Market Share, 2017
Hair, Skin and Nails Supplement Growth by Ingredient, 2008-2021e
8.5 Beauty enhancement: The in-vogue function
Hair, Skin and Nails Supplement Sales by Ingredient, 2007-2021e
8.6 Carotenoids for improved skin health
Hair, Skin and Nails Supplement Sales, Growth and Market Share by Channel, 2015-2017
9.0 Cold, Flu and Immunity
9.1 Intro: Growing viral
Cold, Flu and Immunity vs. Total Supplement Sales and Growth, 2007-2021e
9.2 Immunity update
Cold, Flu and Immunity Supplement Sales and Growth, 2007-2021e
9.3 Consumer Reports says supplements work for cold and flu—but you shouldn’t take
them
9.4 Immune-boosting ingredients
Top 6 Cold, Flu and Immunity Supplement Ingredients by Market Share, 2017
Cold, Flu and Immunity Supplement Growth by Ingredient, 2008-2021e
Cold, Flu and Immunity Supplement Sales by Ingredient, 2007-2021e
Cold, Flu and Immunity Supplement Sales, Growth and Market Share by Channel,
2015-2017
9.5 Immune health: It takes guts
10.0 Menopause and Pre/Postnatal
10.1 Intro: The millennial waiting game
Menopause vs. Total Supplement Sales and Growth, 2007-2021e
10.2 New (natural) hope for the painful reality of endometriosis
Menopause Supplement Sales and Growth, 2007-2021e
Top 6 Menopause Supplement Ingredients by Market Share, 2017
Menopause Supplement Growth by Ingredient, 2008-2021e
Menopause Supplement Sales by Ingredient, 2007-2021e
10.3 Choline: Vital prenatal supplementation
Menopause Supplement Sales, Growth and Market Share by Channel, 2015-2017
Pre and Postnatal Health vs. Total Supplement Sales and Growth, 2014-2021e
Pre and Postnatal Health Supplement Sales and Growth, 2014-2021e
Top 6 Pre and Postnatal Health Supplement Ingredients by Market Share, 2017
10.4 Vitamin K2 for child development: Why it should be included in prenatal and
childrens multivitamins
Pre and Postnatal Health Supplement Growth by Ingredient, 2015-2021e
Pre and Postnatal Health Supplement Sales by Ingredient, 2014-2021e
Pre and Postnatal Health Supplement Sales, Growth and Market Share by Channel,
2015-2017
11.0 Company Profiles
11.1 doTERRA International
11.2 DSM (i-Health, Culturelle)
11.3 Gaia Herbs
11.4 Glanbia plc
11.5 Kikkoman (Country Life, Allergy Research Group)
11.6 Natural Factors Inc.
11.7 The Nature’s Bounty Co. (NBTY, Puritan’s Pride)
11.8 Nestlé (Atrium Innovations, Garden of Life, Boost)
11.9 NOW Foods
11.10 Olly Nutrition
11.11 Pfizer (Centrum, Alacer)
11.12 Pharmavite (MegaFood, Innate Response, Nature Made)
11.13 Schwabe NA (Nature’s Way, Enzymatic Therapy, Integrative Therapeutics)
11.14 Swanson Health
11.15 Twinlab Consolidated Holdings Inc. (Twinlab, Reserveage)
11.16 Valeant (Bausch + Lomb)
12.0 Acknowledgments and Definitions
12.1 Acknowledgments
12.2 Research Methodology
12.3 Disclaimer
12.4 Copyright
12.5 Definitions
12.6 Product Categories
12.7 Dietary Supplements
12.8 Food and Beverage
12.9 Natural & Organic Personal Care
12.10 Other Household Products
12.11 Sales Channels

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