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Global Tahini Market - Segmented by Form, Product, Distribution Channel and Geography - Growth, Trends and Forecasts (2018 - 2023)

Global Tahini Market - Segmented by Form, Product, Distribution Channel and Geography - Growth, Trends and Forecasts (2018 - 2023)

The global tahini market is expected to register a CAGR of 5.7% during the forecast period, 2017-2022. Middle East accounted for the largest market, accounting for around 42% of the global market share in 2017. The increase in the demand for packaged and ready-to-eat products has created the demand for tahini globally. Awareness among consumers about the low-calorie properties and preservative-free status of tahini is one of the prime factors why it has gained popularity among food processors.

Growing Popularity of Authentic Middle -Eastern and Mediterranean Food

Tahini manufacturers and distributors are trying to tap into the untapped markets and increase the product visibility. This can happen due to the growing popularity of Middle-Eastern and Mediterranean cuisine.

The demand for authentic ethnic cuisine has never been higher. The rise in popularity of this cuisine is a response to the world’s growing multiculturalism. The American Heart Association has lauded the Mediterranean Cuisine-full of olive oil, lean proteins, tomatoes, whole grains, vegetables and spices like cardamom, mint, and sumac--as the most healthful way to eat. In addition to that, a generation of adventurous palates and the rise of fast casual, emphasize the fresh veggies and sauces that are the backbone of the Mediterranean diet. So, the number of consumers seeking out Middle-Eastern and Mediterranean cuisine are rapidly growing, and consumers expect to find these new favorites at both mainstream and ethnic restaurants.

Pastes and Spreads

The global tahini market share in Pastes and Spreads market is valued at USD 764.2 million in 2016 and is expected to grow at a CAGR 6.12 % over the forecast period 2017-2022, Pastes and Spreads market holds the highest share. Tahini is a sesame seed paste with a consistency similar to peanut butter, as an ingredient in hummus, baba ghanoush, and others. Tahini has a delicate roasted sesame flavor without the sweetness that is common to many nuts and seed butter.

Asia-Pacific to Dominate the Market Growth

The Asia- Pacific region's food industry is one of the fastest growing in the world. Also, the Middle Eastern cuisine market in this region is expected to grow faster than mature markets of the United States and Western Europe. This is because of the rising awareness of healthy diets among consumers which increased the demand for healthier spreads, sauces, dressings and dips. Thus, many manufacturers of tahini, such as Lee Kum Kee (Guangzhou) Food and Foshan Haitian Flavouring & Food, launched various health and wellness products during the review period, including low salt, low sugar, and organic sauces, dressings and dips.

Capital Activity

  • El-Raey Sweetness Halva Company plans to establish a new factory in Badr City, with investments worth EGP 10 million, to raise its production capacity and increase exports. The company owns tahini and halva factories in an area of 2,000sqm in Tiba City, in Minya, with a production capacity of 450 tons per day.
  • El Rashidi El Mizan, owned by the English investment fund, Silk Invest, aims to increase its sales in the Egyptian market in 2017, to reach EGP 500 million, compared to EGP 300 million in 2016.
  • Olam, a big Singapore-based company, deals with the sourcing, processing, and distribution of raw materials from Africa, and is the world’s biggest supplier of cashews and sesame se
  • Major PLAYERS: DIPASA INTERNATIONAL S.A, SUNSHINE INTERNATIONAL FOODS, KEVALA INTERNATIONAL LLC, JOYVA CORP, HAITOGLOU BROS S.A, HALWANI BROS. CO, PRINCE TAHINA LTD, EL RASHIDI EL MIZAN, AL-WADI AL-AKHDAR S.A.L, CARLEYS OF CORNWELL LTD., KAMAL BADAWI BSAT FACTORIES, ACHVA, SESAJAL, MOUNIR BISSAT, NATIONAL CONFECTIONARY & TAHINA FACTORY, ALSEEDAWI SWEETS FACTORIES CO, and ARTISANA ORGANICS, amongst others.

    Reasons to Purchase this Report
    • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
    • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
    • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
    • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
    • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
    • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
    • 3 months analyst support along with the Market Estimate sheet in excel.
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    1. Introduction
    1.1 Key Deliverables of the study
    1.2 Study Assumptions
    1.3 Market Definitions
    2. Research Approach and Methodology
    2.1 Introduction
    2.2 Research Design
    2.3 Study timelines
    2.4 Study Phases
    2.4.1 Secondary Research
    2.4.2 Discussion Guide
    2.4.3 Market Engineering & Econometric Modelling
    2.4.4 Expert Validation
    3. Market Overview
    4. Market Dynamics
    4.1 Drivers
    4.1.1 Growing Popularity of Authentic Middle Eastern and Mediterranean Food
    4.1.2 Diverse Functionality of Tahini
    4.1.3 Various Health Benefits and Taste Enhancing Properties of Tahini
    4.2 Restraints
    4.2.1 Easy Availability and Low Price of Paste & Spreads Substitutes
    4.2.2 Fluctuations in the Price of the Raw Materials
    4.3 Opportunities
    4.3.1 Surge in Demand for Convenience Packaged, and Processed Food Products
    4.4 Porter's Five Forces Analysis
    4.4.1 Bargaining Power of Suppliers
    4.4.2 Bargaining Power of Buyers
    4.4.3 Threat of New Entrants
    4.4.4 Threat of Substitute Products and Services
    4.4.5 Degree of Competition
    5. Market Segmentation
    5.1 By Form Type
    5.1.1 Hulled
    5.1.2 Unhulled
    5.2 By Product Type
    5.2.1 Pastes and Spreads
    5.2.2 Bakery and Dessert
    5.2.3 Sauces and Dips
    5.3 By Distribution Channel
    5.3.1 Modern Retail
    5.3.2 Conventional Retail
    5.3.3 Exports
    5.3.4 HORECA(Hotel/Restaurant/Café)
    5.4 By Geography
    5.4.1 North America
    5.4.1.1 United States
    5.4.1.2 Canada
    5.4.1.3 Mexico
    5.4.1.4 Others
    5.4.2 Europe
    5.4.2.1 Spain
    5.4.2.2 UK
    5.4.2.3 France
    5.4.2.4 Germany
    5.4.2.5 Russia
    5.4.2.6 Italy
    5.4.2.7 Greece
    5.4.2.8 Others
    5.4.3 Asia Pacific
    5.4.3.1 China
    5.4.3.2 India
    5.4.3.3 Japan
    5.4.3.4 Australia
    5.4.3.5 Others
    5.4.4 South America
    5.4.4.1 Brazil
    5.4.4.2 Argentina
    5.4.4.3 Others
    5.4.5 Africa
    5.4.5.1 South Africa
    5.4.5.2 Egypt
    5.4.5.3 Others
    5.4.6 Middle East Excluding GCC
    5.4.6.1 Turkey
    5.4.6.2 Israel
    5.4.6.3 Others
    6. Competitive Landscape
    6.1 Strategy adopted by Key players
    6.2 Most active companies in the past five years
    6.3 Market Share Analysis
    7. Company Profiles
    7.1 Dipasa International S.A
    7.2 Sunshine International Foods
    7.3 Kevala International LLC
    7.4 Joyva Corp
    7.5 Haitoglou Bros S.A
    7.6 Halwani Bros. Co
    7.7 Prince Tahina Ltd
    7.8 El Rashidi El Mizan
    7.9 Al-Wadi Al-Akhdar S.A.L
    7.10 Carleys of Cornwell Ltd.
    7.11 Kamal Badawi Bsat Factories
    7.12 Achva
    7.13 Sesajal
    7.14 Mounir Bissat
    7.15 National Confectionary & Tahina Factory
    7.16 Alseedawi Sweets Factories Co
    7.17 Artisana Organics
    8. Appendix
    8.1 Disclaimer
    8.2 Sources

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