Global Tahini Market - Segmented by Form, Product, Distribution Channel and Geography - Growth, Trends and Forecasts (2018 - 2023)
The global tahini market is expected to register a CAGR of 5.7% during the forecast period, 2017-2022. Middle East accounted for the largest market, accounting for around 42% of the global market share in 2017. The increase in the demand for packaged and ready-to-eat products has created the demand for tahini globally. Awareness among consumers about the low-calorie properties and preservative-free status of tahini is one of the prime factors why it has gained popularity among food processors.
Growing Popularity of Authentic Middle -Eastern and Mediterranean Food
Tahini manufacturers and distributors are trying to tap into the untapped markets and increase the product visibility. This can happen due to the growing popularity of Middle-Eastern and Mediterranean cuisine.
The demand for authentic ethnic cuisine has never been higher. The rise in popularity of this cuisine is a response to the world’s growing multiculturalism. The American Heart Association has lauded the Mediterranean Cuisine-full of olive oil, lean proteins, tomatoes, whole grains, vegetables and spices like cardamom, mint, and sumac--as the most healthful way to eat. In addition to that, a generation of adventurous palates and the rise of fast casual, emphasize the fresh veggies and sauces that are the backbone of the Mediterranean diet. So, the number of consumers seeking out Middle-Eastern and Mediterranean cuisine are rapidly growing, and consumers expect to find these new favorites at both mainstream and ethnic restaurants.
Pastes and Spreads
The global tahini market share in Pastes and Spreads market is valued at USD 764.2 million in 2016 and is expected to grow at a CAGR 6.12 % over the forecast period 2017-2022, Pastes and Spreads market holds the highest share. Tahini is a sesame seed paste with a consistency similar to peanut butter, as an ingredient in hummus, baba ghanoush, and others. Tahini has a delicate roasted sesame flavor without the sweetness that is common to many nuts and seed butter.
Asia-Pacific to Dominate the Market Growth
The Asia- Pacific region's food industry is one of the fastest growing in the world. Also, the Middle Eastern cuisine market in this region is expected to grow faster than mature markets of the United States and Western Europe. This is because of the rising awareness of healthy diets among consumers which increased the demand for healthier spreads, sauces, dressings and dips. Thus, many manufacturers of tahini, such as Lee Kum Kee (Guangzhou) Food and Foshan Haitian Flavouring & Food, launched various health and wellness products during the review period, including low salt, low sugar, and organic sauces, dressings and dips.