Global Pregnancy Detection Kits Market - Segmented by Product, Distribution Channel, and Geography - Growth, Trends, and Forecast (2018 - 2023)
The global pregnancy detection kits market is expected to register a CAGR of 5.9% during the forecast period (2018 - 2023). North America is expected to dominate the market during the forecast period owing to the growing awareness regarding home-based pregnancy detection kits in the region.
Increase In Unplanned Pregnancies
Unplanned pregnancy rate in the US is significantly higher than in any other developed country. According to a report from the Guttmacher Institute in the US, it is estimated that 52% of unintended pregnancies result from couples not using any contraception in the month the woman got pregnant, 43% result from inconsistent or incorrect contraceptive use, and only 5% result from contraceptive failure. Almost 44% pregnancies in Europe and 38% in Asia are unplanned, leading to high demand for pregnancy detection kits. Unplanned pregnancies have been increasing globally. Pregnancy detection kits help women check whether they are pregnant or not. Thus, the demand for pregnancy detection kits is expected to increase in the future. Additionally, changing lifestyle, growing women literacy rate, rise in disposable income, and growing e-commerce is driving the market for pregnancy detection kits.
Lack of Availability and Awareness in Low-income Countries
Pregnancy detection kits are not accessible to women in low-income countries. Easy-to-use, highly accurate dip-strip tests can be purchased from manufacturers for less than ten cents. However, in many countries, pregnancy tests are sold to women at a 2000% markup or more, making them prohibitively expensive. Furthermore, in low-income countries, the pregnancy test kits are not readily available and the lack of awareness along with a low literacy rate of women further restricts the sale of pregnancy kits in these countries. Thus, lack of awareness and lack of availability of pregnancy test kits coupled with a high price of pregnancy kits are likely to impede the growth of the market.
North America to Dominate the Market
North America dominates the pregnancy detection kits market due to the growing awareness regarding pregnancy detection kits and the growing expenditure on personal care products. Asia-Pacific is anticipated to grow tremendously during the forecast period owing to numerous factors, such as a rise in disposable income in developing economies, well-established distribution channel, and growing awareness regarding pregnancy product through strong family planning activities conducted by government organizations.
Key Developments in the Market
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