Marketing to Students - China - October 2016

Marketing to Students - China - October 2016

“Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater autonomy, they look for ways to develop special skills and improve themselves economically and spiritually.”

– Alina Ma, Senior Research Analyst

This report discusses the following key topics:

Diversified tensions and emotional needs
Empowering youth to embody entrepreneurship
Not just book learning 
Feeling too much? 
Minimising possession is a fad among future shoppers