Marketing to Students - China - October 2016
“Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater autonomy, they look for ways to develop special skills and improve themselves economically and spiritually.”
– Alina Ma, Senior Research Analyst
This report discusses the following key topics:
Diversified tensions and emotional needs
Empowering youth to embody entrepreneurship
Not just book learning
Feeling too much?
Minimising possession is a fad among future shoppers
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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