Poultry - US - December 2018
"Poultry maintained its position as the most widely consumed animal protein with nearly total household penetration. Category sales topped $26.2 billion in 2018, a modest 2% gain from 2017. The universal appeal of poultry comes from its healthy reputation, versatility, and affordability. With consumer interest in protein at a high, poultry is not only poised for success but also charged with defending its position."
– Michael Averbook, Food & Drink Analyst
This report examines the following issues:
Is marginal growth a precursor of a category plateau?
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