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Consumer Attitudes towards Challenger Brands - UK - October 2016

Consumer Attitudes towards Challenger Brands - UK - October 2016

“Consumer expectations of financial services providers are growing, giving challengers an opportunity to meet people’s needs where the more traditional providers cannot. However, increasing awareness levels and highlighting their differences will be key to consumer consideration of challengers. Beyond this, they will also need to prove they can get the basics right in order to build consumer trust.”

– Jessica Galletley, Financial Services Analyst

This report discusses the following key topics:

Savings products offer challengers an opportunity to get a foothold in the market
Challengers will need to prove they can get the basics right
Financially-experienced are a prime target for non-traditional challengers


TOC available on request

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