Coffee - US - September 2016
"Future growth is expected to remain healthy, supported by the current popularity of coffee and greater premiumization across segments. High quality ingredients and premiumized production and brewing methods transport the category into the Third Wave of coffee, which elevates the drink to more than just a commodity type beverage. Single-cup’s convenience and easy preparation methods also continue to support overall category growth, while RTD coffees generate renewed attention."
- Elizabeth Sisel, Beverage Analyst
This report discusses the following key topics:
Roasted coffees see stagnant growth
RTD coffees challenged by low consumption frequency
Competition with foodservice for specialty coffees