Marketing Cars to Millennials and Gen X - US - June 2015
"Millennials are a driving force in the automotive market. Despite a perception that Millennials don’t buy cars, there are plenty of Millennials out there – and plenty of them either own cars or are interested in owning cars. Millennials are urban, cash-strapped, and tech-savvy; and they’re also at the start of their careers and beginning to start families."
This report covers the following areas:
Millennials are cash-strapped Millennials are more urban than Gen Xers