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Augmented and Virtual Reality in Healthcare Market by Offering (Hardware and Software), Device Type, End User, Application (Patient Care Management, Medical Training & Education, Pharmacy Management, Surgery), and Geography - Global Forecast to 2023

Augmented and Virtual Reality in Healthcare Market by Offering (Hardware and Software), Device Type, End User, Application (Patient Care Management, Medical Training & Education, Pharmacy Management, Surgery), and Geography - Global Forecast to 2023

“Augmented and virtual reality in healthcare market projected to grow at a CAGR of 36.6% during the forecast period”
The augmented and virtual reality in healthcare market was valued at USD 769.2 million in 2017 and is expected to reach USD 4,997.9 million by 2023, at a CAGR of 36.6% during the forecast period. The increasing penetration of connected devices in the healthcare sector, increased investment in the healthcare AR and VR, and the growing need to reduce the healthcare cost are the major drivers for the market for augmented reality in healthcare and virtual reality in healthcare. The lack of competence in the deployment of AR and VR solutions and the lack of expertise among medical practitioners to adopt new technologies are the major restraints for augmented reality in healthcare and virtual reality in healthcare.

“Augmented reality in healthcare and virtual reality in healthcare market for patient care management application is expected to lead the market during the forecast period”
The rising interest of people in AR and VR is the major driver of patient-care management application in the market for augmented reality in healthcare and virtual reality in healthcare. The use of new technologies such as AR and VR would indeed be helpful for patients to remotely seek a doctor’s consultation. The increase in the use of AR and VR for therapies and rehabilitation is expected to drive the augmented reality in healthcare and virtual reality in healthcare market for patient-care management.

“Augmented and virtual reality in healthcare market for research and diagnostics laboratories is expected to witness a high growth during the forecast period”
Research and diagnostics laboratories run more tests than any other medical testing facilities. The use of AR and VR is expected to help these laboratories increase efficiency by collecting samples and data from remote locations in real time. High- and medium-volume laboratories can use these services to automate testing processes and remotely monitor the equipment. Research laboratories are involved in the rigorous research work in the development of AR and VR. The increased interest of the research labs in AR and VR is expected to drive the market for augmented reality in healthcare and virtual reality in healthcare.

“APAC is expected to witness high growth during the forecast period”
APAC has witnessed an increasing adoption of the latest technologies due to the presence of most of the display panel manufacturers in the region. Fitness management, patient care management, and pharmacy management are expected to contribute substantially to the growth of augmented reality in healthcare and virtual reality in healthcare market in APAC. These applications offer a huge potential for AR and VR players in the healthcare market to grow, because of the increasing awareness among healthcare providers and the rising adoption of new technologies in various industries—especially in China, India, and South Korea.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts in the augmented and virtual reality industry. The breakup of the profiles of primary participants has been shown below:
• By Company Type: Tier 1—35%, Tier 2—45%, and Tier 3—20%
• By Designation: C-Level Executives—35%, Directors—25%, and Others—40%
• By Region: North America—45%, Europe—20%, APAC—30%, and RoW—5%

The report also profiles the key players in the market for augmented reality in healthcare and virtual reality in healthcare. These key players are Google (US), Microsoft (US), DAQRI (US), Psious (Spain), Mindmaze (Switzerland), Firsthand Technology (US), Medical Realities (UK), Atheer (US), Augmedix (US), and Oculus VR (US).

Research Coverage
This research categorizes the augmented and virtual reality in healthcare market on the basis of device type, offering (hardware and software), end user, application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report
The report would help leaders/new entrants in this market in the following ways:
1. This report segments the augmented reality in healthcare and virtual reality in healthcare market comprehensively and provides the closest market size estimation for major industries across various regions.
2. The report would help stakeholders understand the pulse of the market and provide them with information on drivers, restraints, challenges, and opportunities for the market.
3. This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
      • SECONDARY AND PRIMARY RESEARCH
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES FOR THE AR AND VR IN HEALTHCARE MARKET
    • AR AND VR IN HEALTHCARE MARKET IN APAC
    • AR AND VR IN HEALTHCARE MARKET: DEVELOPED VS. DEVELOPING MARKETS, 2017 AND 2023 (USD MILLION)
    • AR AND VR IN HEALTHCARE MARKET, BY COUNTRY (2017-2023)
    • AR AND VR IN HEALTHCARE MARKET, BY APPLICATION
    • VR IN HEALTHCARE MARKET, BY DEVICE TYPE
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • VALUE CHAIN ANALYSIS
    • TECHNOLOGIES IN AR AND VR
      • AR TECHNOLOGY
      • VR TECHNOLOGY
  • AR AND VR IN HEALTHCARE MARKET, BY OFFERING
    • INTRODUCTION
      • Table AR AND VR IN HEALTHCARE MARKET, BY OFFERING, 2015-2023 (USD MILLION)
    • HARDWARE
      • Table AR AND VR IN HEALTHCARE MARKET, BY COMPONENT, 2015-2023 (USD MILLION)
    • AR AND VR HARDWARE COMPONENTS
      • SENSORS
      • SEMICONDUCTOR COMPONENT
      • DISPLAYS AND PROJECTORS
      • POSITION TRACKER
      • CAMERAS
      • OTHERS
    • SOFTWARE
      • Table AR HEALTHCARE MARKET FOR SOFTWARE, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR SOFTWARE, BY APPLICATION, 2015-2023 (USD MILLION)
      • SOFTWARE DEVELOPMENT KITS
      • CLOUD-BASED SERVICES
  • AR AND VR HEALTHCARE MARKET, BY DEVICE TYPE
    • INTRODUCTION
    • AR HEALTHCARE MARKET, BY DEVICE TYPE
      • Table AR HEALTHCARE MARKET, BY DEVICE TYPE, 2015-2023 (USD THOUSAND)
      • Table AR HEALTHCARE MARKET FOR DEVICE TYPE, BY APPLICATION, 2015-2023 (USD MILLION)
      • HEAD-MOUNTED DISPLAY
      • HANDHELD DEVICE
    • VR HEALTHCARE MARKET, BY DEVICE TYPE
      • Table VR HEALTHCARE MARKET, BY DEVICE TYPE, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR DEVICE TYPE, BY APPLICATION, 2015-2023 (USD MILLION)
      • HEAD-MOUNTED DISPLAY
      • GESTURE-TRACKING DEVICE
      • PROJECTORS AND DISPLAY WALLS
  • AR AND VR HEALTHCARE MARKET, BY END USER
    • INTRODUCTION
      • Table AR HEALTHCARE MARKET, BY END USER, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET, BY END USER, 2015-2023 (USD MILLION)
    • HOSPITALS, CLINICS, AND SURGICAL CENTERS
      • Table AR HEALTHCARE MARKET FOR HOSPITALS, CLINICS, AND SURGICAL CENTERS, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR HOSPITALS, CLINICS, AND SURGICAL CENTERS, BY REGION, 2015-2023 (USD MILLION)
    • RESEARCH ORGANIZATIONS AND PHARMA COMPANIES
      • Table AR HEALTHCARE MARKET FOR RESEARCH ORGANIZATIONS AND PHARMA COMPANIES, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR RESEARCH ORGANIZATIONS AND PHARMA COMPANIES, BY REGION, 2015-2023 (USD MILLION)
    • GOVERNMENT AND DEFENSE INSTITUTIONS
      • Table AR HEALTHCARE MARKET FOR GOVERNMENT AND DEFENSE INSTITUTIONS, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR GOVERNMENT AND DEFENSE INSTITUTIONS, BY REGION, 2015-2023 (USD MILLION)
    • RESEARCH AND DIAGNOSTICS LABORATORIES
      • Table AR HEALTHCARE MARKET FOR RESEARCH AND DIAGNOSTICS LABORATORIES, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR RESEARCH AND DIAGNOSTICS LABORATORIES, BY REGION, 2015-2023 (USD MILLION)
    • OTHERS
      • Table AR HEALTHCARE MARKET FOR OTHERS, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR OTHERS, BY REGION, 2015-2023 (USD MILLION)
  • AR AND VR HEALTHCARE MARKET, BY APPLICATION
    • INTRODUCTION
      • Table AR HEALTHCARE MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET, BY APPLICATION, 2015-2023 (USD MILLION)
    • SURGERY
      • Table MARKET FOR SURGERY APPLICATION, BY TECHNOLOGY, 2017-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET FOR SURGERY APPLICATION, BY REGION, 2017-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR SURGERY APPLICATION, BY REGION, 2017-2023 (USD MILLION)
    • FITNESS MANAGEMENT
      • Table MARKET FOR FITNESS MANAGEMENT APPLICATION, BY TECHNOLOGY, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET FOR FITNESS MANAGEMENT APPLICATION, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR FITNESS MANAGEMENT APPLICATION, BY REGION, 2015-2023 (USD MILLION)
    • PATIENT CARE MANAGEMENT
      • Table MARKET FOR PATIENT CARE MANAGEMENT APPLICATION, BY TECHNOLOGY, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET FOR PATIENT CARE MANAGEMENT APPLICATION, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR PATIENT CARE MANAGEMENT APPLICATION, BY REGION, 2015-2023 (USD MILLION)
    • PHARMACY MANAGEMENT
      • Table MARKET FOR PHARMACY MANAGEMENT APPLICATION, BY TECHNOLOGY, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET FOR PHARMACY MANAGEMENT APPLICATION, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR PHARMACY MANAGEMENT APPLICATION, BY REGION, 2015-2023 (USD MILLION)
    • MEDICAL TRAINING AND EDUCATION
      • Table MARKET FOR MEDICAL TRAINING AND EDUCATION APPLICATION, BY TECHNOLOGY, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET FOR MEDICAL TRAINING AND EDUCATION APPLICATION, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR MEDICAL TRAINING AND EDUCATION APPLICATION, BY REGION, 2015-2023 (USD MILLION)
    • OTHERS
      • Table MARKET FOR OTHER APPLICATIONS, BY TECHNOLOGY, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET FOR OTHER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET FOR OTHER APPLICATIONS, BY REGION, 2015-2023 (USD MILLION)
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table AR IN HEALTHCARE MARKET, BY REGION, 2015-2023 (USD MILLION)
      • Table VR IN HEALTHCARE MARKET, BY REGION, 2015-2023 (USD MILLION)
    • NORTH AMERICA
      • Table AR HEALTHCARE MARKET IN NORTH AMERICA, BY END USER, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN NORTH AMERICA, BY END USER, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN NORTH AMERICA, BY COUNTRY, 2015-2023 (USD MILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table AR HEALTHCARE MARKET IN EUROPE, BY END USER, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN EUROPE, BY END USER, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN EUROPE, BY COUNTRY, 2015-2023 (USD MILLION)
      • GERMANY
      • FRANCE
      • UK
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table AR HEALTHCARE MARKET IN APAC, BY END USER, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN APAC, BY END USER, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN APAC, BY COUNTRY, 2015-2023 (USD MILLION)
      • CHINA
      • INDIA
      • JAPAN
      • SOUTH KOREA
      • REST OF APAC
    • REST OF THE WORLD
      • Table AR HEALTHCARE MARKET IN ROW, BY END USER, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN ROW, BY END USER, 2015-2023 (USD MILLION)
      • Table AR HEALTHCARE MARKET IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • Table VR HEALTHCARE MARKET IN ROW, BY REGION, 2015-2023 (USD MILLION)
      • MIDDLE EAST & AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • RANKING FOR AR AND VR IN HEALTHCARE MARKET PLAYERS
      • Table RANKING OF THE TOP 5 HARDWARE DEVICE PLAYERS IN THE AR AND VR IN HEALTHCARE MARKET
      • Table RANKING OF TOP TECHNOLOGY PLAYERS IN THE AR AND VR IN HEALTHCARE MARKET
    • COMPETITIVE SCENARIO
      • BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES AND DEVELOPMENTS WERE THE KEY STRATEGIES BETWEEN 2013 AND 2017
  • COMPANY PROFILES
    • INTRODUCTION
    • GOOGLE
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • MICROSOFT
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • DAQRI
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • PSIOUS
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • MINDMAZE
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
    • FIRSTHAND TECHNOLOGY
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • ATHEER
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • MEDICAL REALITIES
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • AUGMEDIX
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • OCULUS VR
      • BUSINESS OVERVIEW
      • STRENGTH OF PRODUCT PORTFOLIO
      • BUSINESS STRATEGY EXCELLENCE
      • RECENT DEVELOPMENTS
      • KEY RELATIONSHIP
    • START-UP ECOSYSTEM
      • ECHOPIXEL
      • OSSO VR
      • SURGICAL THEATRE
      • ORCA HEALTH
      • WIDERUN
    • PROMISING COMPANIES
      • SAMSUNG ELECTRONICS
      • OSTERHOUT DESIGN GROUP
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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