African American Market Market Research Reports & Industry Analysis
Comparing African American spending habits to non-Blacks spending habits may conclude that Black Americans spend less than non-Black Americans. However, the Black American household income medium is only 66% of the all-household medium. A key contributor to a lower medium income may be due to lower marriage rates and only one wage earners. Despite a lower average income, Black Americans contribute to many product and service purchases; Blacks’ overall spending was more stable through the Great Recession than non-Blacks. With the growing Black American population, marketers can expect an expanding Black American consumer market.
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African American Market Industry Research & Market Reports
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Black Consumers and Dining Out - US - January 2015
...ethnic foods? What can restaurants do to attract Black consumers? Is targeted advertising still relevant? It is estimated that in 2014, Black consumers will have spent nearly $44 billion on dining out – up more ... Read More
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Consumer Behavior 2015-2016
...used by companies tomaintain or expand their markets. Consumer Behavior 2015-2016 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of currentresearch and other information useful for retailers, marketers, advertisers, and ... Read More
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Black Consumers and Alcoholic Beverages - US - December 2014
...like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers should keep this in mind when developing promotions.” – Tonya Roberts, ... Read More
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Snacking Preferences of Black Consumers - US - November 2014
...be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that ... Read More
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Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities
...African-Americans, and other people of color. Together, these groups already account for over onethird of the U.S. population, and their spending power is rising faster than the U.S. average. The research addresses questions such as: ... Read More
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Black Consumers' Beauty and Grooming Products - US - September 2014
...very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet their needs, the messages may be lost in translation and missing the mark.” – Tonya Roberts, ... Read More
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Black Consumers Attitudes toward Advertising - US - July 2014
...Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a sincere commitment and understand the cultural nuances. For now, marketers may not feel ... Read More
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Black Consumers and Social Media - US - May 2014
...be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social networks, and they must be careful about the messages they deliver – ... Read More
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2014 Multicultural Edition: State of Cable & Digital Media
...16th edition of Horowitz' well-known annual multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. Read More
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The Shopping Experience of Black Consumers - US - April 2014
...to better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes to the shopping experience. While they are all on a hunt ... Read More
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Black Consumers and Household Products - US - March 2014
...home means a healthy family. Black consumers are all about prevention, and rely on products that have ingredients to help remove germs and odors. Blacks teach their children early in life to do their part ... Read More
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Black Consumers and the Perimeter in the Grocery Store - US - February 2014
...is prone to certain dietary issues that may be alleviated by incorporating more fresh produce, meat, and healthier diary options in their diet. Their receptivity to advertising coupled with their love for food and grocery ... Read More
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Consumer Behavior 2014
...marketing techniques used by companies to maintain or expand their markets. Consumer Behavior 2014 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful ... Read More
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Black and Hispanic Moms - US - January 2014
...it, especially younger moms (18-34 years old). It’s likely that they have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.” – Tonya Roberts, Multicultural ... Read More
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The African-American Consumer Market, 9th Edition
...needs and preferences of multicultural consumers. In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of ... Read More
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Black Consumers and Personal Care - US - December 2013
...in the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years.” – Tonya Roberts, Multicultural Analyst Some questions answered in this report include: Given ... Read More
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Black Consumers and Travel - US - November 2013
...expenses are lower is the destinations that Black consumers tend to choose. They typically travel to destinations that have a high percentage of Blacks in the population, such as the southern US or the Caribbean. ... Read More
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The Black Apparel and Footwear Consumer - October - 2013
...have been observed in the last two years. Black consumers tend to be style conscious and follow the latest fashion trends. This consumer loves to shop and shop a wide range of stores – brick ... Read More
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Black Consumers' Attitudes toward Car Buying - US - September 2013
...car buyers say they are keen on selecting a model based on previous experiences, more black respondents say that they plan their next purchase to be a foreign rather than a domestic make.” – Colin ... Read More
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Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition
...market posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, ... Read More
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The 2011-2016 World Outlook for Ethnic Hair Care Products
...country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using ... Read More
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Ethnic Health and Beauty Care Products in the U.S., 7th Edition
...and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ... Read More
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The African-American Market in the U.S., 8th Edition
...The historic election of the country’s first African-American president created a feeling of pride and a sense of empowerment among black Americans. In the face of daunting economic difficulties, African-American consumers are more positive than ... Read More
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U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
...Sonia Sotomayor were not only icons for multicultural women of their own generation in the first decade of the 21st century, but also were precursors of an emerging wave of increasingly empowered multicultural women in ... Read More
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Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition
...nearly $2.6 billion. Estimating the amounts that ethnic consumers spend on general-market HBC involves some speculation; however, it is clear that this sector spends far more on general-market haircare, makeup, and skincare products than it ... Read More
