Demographics Market Research Reports & Industry Analysis
As businesses look to expand their reach and grow their customer base, understanding their target audience becomes more critical than ever before. Demographic research is a powerful tool for companies looking to connect with their customers and tailor their marketing and product development strategies so they are more effective and impactful. MarketResearch.com is proud to offer a huge range of demographic market research reports that provide deep insights into consumer behavior and preferences across a broad range of industries.
Access the Latest Demographic Data and Trend Analysis
- Our demographic research reports provide comprehensive qualitative and quantitative data that covers consumer attitudes, purchasing habits, and lifestyle trends.
- With our reports, you can get a detailed look at different consumer groups categorized by age, gender, ethnicity, income level, and location, so you can better understand their needs, preferences, and pain points.
- Best of all, our research is highly actionable, allowing you to identify the most promising target markets for your products and services, understand large-scale trends, and drive sales growth.
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Demographics Industry Research & Market Reports
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African-Americans: Demographic and Consumer Spending Trends, 10th Edition
... the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is consistent ... Read More
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Millennials and Financial Services: Reclaiming the "Unbanked"
... savings accounts. As of 2015, 55% of 18- to 34-year-olds were “unbanked” in this sense, up from 49% in 2008. In contrast, the share of Millennials who are institutionally unbanked is falling—that is, the share ... Read More
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Hispanics: Demographic and Consumer Spending Trends, 9th Edition
... spending power. First, the number of Hispanic households has been growing faster than the number of non-Hispanic households. Second, average spending by Latino households has increased more than average spending by non-Hispanic households. These two ... Read More
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Mass Affluents: Attitudes and Needs in Australia
... for providers. The mass affluent segment in Australia tends to be older, with over 75% having combined assets of A$300,000 on average. At the same time this consumer group also tends to be more conservative ... Read More
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Millennial Menus: Culinary Trend Tracking Series
... the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a ... Read More
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Millennials as Pet Market Consumers
... 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners. ... Read More
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Ladies’ Cards 2014: A global collection, overview and analysis of credit and debit cards for women
... is the only off-the-shelf report available systematically collecting, sorting and analyzing female card products. Half of the world’s population is female, however less than 0.1% of the payment card products are designed for women. There ... Read More
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