The U.S. weight loss market has entered a new phase of flat to low growth, constrained by a strong shift to do-it-yourself plans, the proliferation of free apps for smartphones, and more healthy eating by consumers. Yet, some competitors are doing well, and many untapped niches exist. The Affordable Care Act has strengthened the value proposition of medically supervised diet programs and small-mid-sized chains are growing rapidly via franchising. The market is moving in two directions: medical and retail.
This is a completely revised and updated analysis of Marketdata’s best-selling biennial study about the $65 billion U.S. weight loss market. This is the most comprehensive investigation of the U.S. weight loss market published by anyone worldwide.
Covered… dollar value & growth rates of the 10 major weight loss market segments (early 1980s to 2014, 2015 and 2019 forecasts), latest market trends and developments, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, multi-level marketing diet plans, OTC meal replacements and diet pills, diet websites & apps, diet food delivery services, medical programs (weight loss surgery, MDs, hospitals/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal entrees and low-carb foods, diet books, and exercise DVDs.
Implications of the ACA’s $1,625 Preventative Health Benefit and why it gives medical weight loss programs the edge and momentum over commercial programs.
The implosion of Weight Watchers and why it was avoidable. Lessons to be learned.
Why MLM has gained stature as a distribution model. Retail partners also.
Why free/low-cost apps are not the MAIN reason for declining sales at the big chains.
New Results of latest surveys by the Census Bureau, Nutrition Business Journal, U.S. News, CDC, plus 110 dieter metrics from BestDietForMe.com online surveys.
Also included: Top 30 competitors ranking, 26-year revenues of the market through past recessions, comprehensive dieter demographics, weight loss center franchising, and commercial centers’ national operating ratios. Rankings & revenues of top 7 commercial chains, brand sales, and a Reference Directory.
Contains 35+ in-depth updated competitor profiles for: Weight Watchers, Jenny Craig, NutriSystem, Medifast, Herbalife, Visalus, MyFitnessPal, Slim-Fast, Diet Center, Atkins Nutritionals, Physicians Weight Loss, HMR, Optifast, Lindora Clinics, Curves, LA Fitness, 24 Hour Fitness, Metabolic Research, Smart For Life, Medi-Weightloss, Centers for Medical Weight Loss, and many more.