Status Report of The U.S. Weight Loss Market in 2020: Effects of The Pandemic

Status Report of The U.S. Weight Loss Market in 2020: Effects of The Pandemic

This new Marketdata report presents a wrap-up of 2019 performance for the U.S. weight loss market, and a forecast for 2020 in view of the Covid-19 pandemic. The value of the total market is projected to decline by 9% to $71 billion this year as a result of temporary closures of weight loss centers and medical programs in March-May. However, some market segments have actually prospered due to shifting dieter behaviors – frozen dinner entrees, meal replacements, weight loss apps and other virtual services, and multi-level marketing channels.

The report covers discussions of: 2019 market/revenue performance, recent competitor developments (Weight Watchers, Jenny Craig, Nutrisystem, Medifast, Noom, others), latest dieter trends, shifting of the diet season in 2020, MLM channels, weight loss & fitness apps.

Individual Status Reports and the probable Effects of the Pandemic on operations and revenues, for ALL major weight loss market segments… diet soft drinks, artificial sweeteners, health clubs, commercial weight loss chains, health clubs, OTC meal replacements and diet pills, medical programs (physicians, hospitals/clinic programs, prescription diet drugs, bariatricians, modified fasting programs, weight loss surgeries), and low-calorie dinner entrees.

Includes profiles/updated outlooks for: WW, NutriSystem, Jenny Craig, Medifast, Herbalife, Glanbia (SlimFast), Noom, Simply Good Foods (Atkins), HMR Boston, Robard, and Profile by Sanford.


Introduction, Scope, Methodology
Overview: Weight Loss Market Size & Market Segments
- Discussion of Marketdata’s 2020 market forecasts for each segment of the weight loss market
Table:
- Total weight loss market $ sales, 10 segments: 2012-2020
Effects of Covid-19 on Consumer Dieting Behavior
- Changes in: exercising at home, usage of more virtual dieting apps/services, increased consumption of frozen convenience foods, visits to hospitals, clinics, MDs, shift of the diet “season” to later in 2020.
Commercial Weight Loss Programs
- Recap of full-year 2019 sales/performance for the major firms (WW, NutriSystem, Jenny Craig, Medifast, Profile by Sanford) and total market segment
- Likely winners/losers post pandemic in 2020
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Tables:
- Revenues of the 7 leading commercial chains: 2015-2020 F
Company Outlooks, 2019 performance & developments, 2020 Revenue Forecasts:
* WW International
* Jenny Craig
* NutriSystem
* Medifast
* Noom
Retail Meal Replacements & Appetite Suppressants Market
- 2019 Status Report of the market: estd. channel sales (diet pills, meal replace.), findings of Nutrition Business Journal (NBJ) research, top meal replacements brands
- Analysis of the meal replacements market: why sales will hold up, mass appeal, MLM Channels popular, price, accessibility
- Analysis of the OTC appetite suppressants market
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Tables:
- Estimates of OTC diet pills, meal replacements, combined sales - 1981-2020 F
- U.S. Retail & MLM sales of meal replacements, by brand: 2012-2020 F
Company Outlooks & 2020 Sales Forecasts:
• Slim-Fast (Glanbia plc)
• Herbalife
• Simply Good Foods (incl. Atkins)
Medical Weight Loss Programs
Hospital & Clinic Chains, MD programs
- 2020 Status Report & Summary for all medical programs, mix of type of medical weight Loss programs
- Interviews with management at HMR Boston, Robard, Let’s Lose, consultants
Table:
- Type of medical programs, market structure & mix: $ value 2012-2020
- Physician-based diet programs:
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
VLCD/LCD Modified Fasting Programs
- Status report (HMR Boston, Robard)
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
The Weight Loss (bariatric) Surgery Market
- Analysis – 2018 & 2019 no. of surgeries, 2020 forecasts, costs per surgery
- Discussion of likely effects of hospitals not accepting elective surgeries during pandemic
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Tables:
- No. of bariatric surgeries performed: 1992-2020
- $ value of the market: 1992-2020 F
- $ value of the market, by type surgery
The Diet Drugs Market
- 2020 Status Report: Contrave, Qsymia & Belviq sales, Belviq taken off market
- New obesity drugs and those in development: Saxenda
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
The Diet Soft Drinks & Artificial Sweeteners Market
The Diet Soft Drinks Market
- Status Report, 2019 performance, diet soft drinks as % total soft drinks, mkt. nature and historical growth, why the market rebounded, diet’s share of all carbonated soft drinks, outlook by Beverage Industry, Beverage Digest
- Total soft drink retail $ sales, diet share of gallons/retail sales: 1989-2020 forecast
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Table:
- 1989-2020 F diet soft drink $ sales
The Artificial Sweeteners Market
- Market closely related to diet soft drink consumption
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Table:
- 1989-2020 F artificial sweetener $ sales
Frozen Diet Dinner Entrees Market
Low-cal Frozen Diet Entrees & Low-cal Foods Market
- 2019 Mkt. Status Report, definition of “diet” foods, discussion of dinner entrees, the major brands, reasons for 2019 turnaround in sales (innovation, packaging)
- Actions taken by producers to revitalize sales, packaging, new formulations, etc.
- Marketdata’s mkt. size estimates for 1994 to 2020 F
- Sales estim. For 2018 $ volume for Lean Cuisine, Smart Ones, Healthy Choice
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Health Clubs Industry
- Status Report of U.S. Health Clubs Industry - no. of facilities, type clubs, number of club members, recent trends, Industry receipts: 1993-2020 estd. share of clubs with diet programs. (IHRSA), actions of major chains
- Effects of the pandemic: discussion
- Marketdata 2020 growth/revenue forecast
Reference Directory of Industry Sources

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