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Market Trends and Applications of Electronic Stored Value Cards and Strategies of Five Major Asian Vendors

Market Trends and Applications of Electronic Stored Value Cards and Strategies of Five Major Asian Vendors

As the electronic stored value card market has gradually become saturated and mobile payment providers have started to enter the transport sector, traditional electronic stored card vendors who mostly earn profits by selling physical cards will be threatened. For this reason, they will need to find new strategies to maintain or expand their profits. This report outlines the market development of electronic stored value cards, also known as smart cards, and examines strategies of five major Asian electronic stored value card vendors, including T-money, SPTC (Shanghai Public Transport Card Co.), Suica, Octopus Card, and EZ-Link, and further analyzes their cross-sector applications.


  • INTRODUCTION
    • Definition of Stored Value Cards
    • Market Environment
  • DEVELOPMENT STRATEGIES OF FIVE MAJOR ASIAN VENDORS
    • T-money
      • Physical and Virtual Cards to Meet User Demand
      • Special Cards for Tourists
      • Mobile Payment Apps in Cooperation with Transport Operators, Integrating Member Points
    • SPTC (Shanghai Public Transport Card Co.)
      • Three Mobile Payment Methods
      • Physical Cards as Memorabilia
      • Integrating Transit Applications
    • Suica
      • Exclusive Cards for Overseas Tourists
      • Three Development Stages
      • Cooperation with Other Transport Operators
    • Octopus Card
      • Joint Cross-border Cards
      • Diversified Services Through O! ePay
      • New Channels
    • EZ-Link
      • EZ-Pay Mobile Payments and Wearables
      • New Channels and Applications
      • Multi-currency E-wallets
      • Cooperation with Malaysia on E-wallets
  • THREE MAJOR MARKET DEVELOPMENT PATTERNS
    • Table Development Direction of T-money, SPTC, Suica, Octopus, and EZ-Link
  • CROSS-SECTOR APPLICATION CASES
    • Retail
    • Entertainment
    • Construction
  • MIC PERSPECTIVE
    • Cross-border Linkages
    • Cross-sector Cooperation to Add New Users and Application Cases
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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