Lagging FDA approvals led to a brief absence of Rx to OTC switches in the pharmaceutical marketplace, but 2006 and 2007 saw a number of switches, and Kalorama Information believes this product management tactic will continue to be aggressively utilized as companies seek ways to extend revenue life.
Kalorama Information's The Return of the Rx to OTC Switch: Market Analysis and Product Management Strategies contians a complete overview of the US market for prescription drugs likely to switch in the following drug categories:
Allergy and Cold
Hair Loss Treatments
Osteoporosis and Hormone Replacement Therapies
Kalorama Information believes this trend of utilizing Rx to OTC will continue. There are currently 14 prescription drugs, with worldwide prescription sales exceeding $20 billion in 2006, with the potential to reach the OTC market by the year 2013.
What are the most viable products that are candidates for Rx to OTC switches? Who are the players in the industry best suited to execute this strategy? What is the market potential for Rx to OTC in key categories? And what are the advantages and pitfalls of using this tactic in the current market? These questions and more are answered in this Kalorama Information report, the result of Moutaintop Medical's exhaustive analysis and interviews with experts in the industry.
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