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Online Language Subscription Courses Market by End-users, Type, and Geography - Forecast and Analysis 2020-2024

Online Language Subscription Courses Market by End-users, Type, and Geography - Forecast and Analysis 2020-2024

Global Online Language Subscription Courses Market: About this market

Technavio’s online language subscription courses market size analysis considers sales from both individual learners and institutional learner end-users. Our analysis also considers the sales of language subscription courses in APAC, Europe, MEA, North America, and South America. In 2019, the individual learner's segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising demand for bilingual and multilingual skilled personnel will play a significant role in the individual learner’s segment to maintain its market position. Also, our global online language subscription courses market size report looks at factors such as growing preference for MALL, availability of podcasts and audio-visual tutorials, and regular assessment and certification. However, high cost of development of online language courses, popularity of MOOCs among corporates, and availability of substitutes may hamper the growth of the online language subscription courses industry over the forecast period.

Global Online Language Subscription Courses Market: Overview

Growing preference for MALL

The popularity of mobile-assisted language learning (MALL) has increased due to the growing adoption and use of mobile telecommunication and computing devices. Vendors operating in the global online language subscription courses market offer courses through applications on mobile devices. The courses offered through Mall services are mostly personalized, informal, and spontaneous. MALL simplifies learning and provides flexibility to users in terms of time and place of learning. These advantages associated with mobile devices will increase the adoption of MALL which in turn, will lead to the expansion of the global online language subscription courses market size at a CAGR of over 18% during the forecast period.

Emergence of AI-based language learning courses

The integration of AI into language learning modules is increasing due to the rising preference for customization. This is leading vendors to offer platforms using AI and machine learning (ML) for foreign language learners to customize their learning modules and share vocabulary courses based on their preferences, interests, careers, and hobbies. Vendors are further integrating gamification to make learning more interactive and engaging. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global online language subscription courses market size during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global online language subscription courses market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language subscription course developers, that include Duolingo Inc., Enux Education Ltd., Houghton Mifflin Harcourt Co., italki HK Ltd., Language Trainers Corp., Pearson Plc, Rocket Languages Ltd., Rosetta Stone Ltd., Sanako Corp., and The Linguist Institute Ltd.

Also, the online language subscription courses market size analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
Value chain analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2019
Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY END-USER
Market segmentation by end-user
Comparison by end-user
Individual learners - Market size and forecast 2019-2024
Institutional learners - Market size and forecast 2019-2024
Market opportunity by end-user
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY TYPE
Market segmentation by type
Comparison by type
English - Market size and forecast 2019-2024
Mandarin - Market size and forecast 2019-2024
Spanish - Market size and forecast 2019-2024
Others - Market size and forecast 2019-2024
Market opportunity by type
PART 09: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
North America - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
Key leading countries
Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 12: MARKET TRENDS
Advent of conversational learning
Use of gamification
Emergence of AI-based language learning courses
PART 13: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 14: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Duolingo Inc.
Enux Education Ltd.
Houghton Mifflin Harcourt Co.
italki HK Ltd.
Language Trainers Corp.
Pearson Plc
Rocket Languages Ltd.
Rosetta Stone Ltd.
Sanako Corp.
The Linguist Institute Ltd.
PART 15: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 16: EXPLORE TECHNAVIO
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Exhibit 01: Vendors: Key offerings
Exhibit 02: Segments of global education services market
Exhibit 03: Global education services market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2019
Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
Exhibit 10: Five forces analysis 2019
Exhibit 11: Five forces analysis 2024
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2019
Exhibit 18: End-user - Market share 2019-2024 (%)
Exhibit 19: Comparison by end-user
Exhibit 20: Individual learners - Market size and forecast 2019-2024 ($ millions)
Exhibit 21: Individual learners - Year-over-year growth 2020-2024 (%)
Exhibit 22: Institutional learners - Market size and forecast 2019-2024 ($ millions)
Exhibit 23: Institutional learners - Year-over-year growth 2020-2024 (%)
Exhibit 24: Market opportunity by end-user
Exhibit 25: Customer landscape
Exhibit 26: Type - Market share 2019-2024 (%)
Exhibit 27: Comparison by type
Exhibit 28: English - Market size and forecast 2019-2024 ($ millions)
Exhibit 29: English - Year-over-year growth 2020-2024 (%)
Exhibit 30: Mandarin - Market size and forecast 2019-2024 ($ millions)
Exhibit 31: Mandarin - Year-over-year growth 2020-2024 (%)
Exhibit 32: Spanish - Market size and forecast 2019-2024 ($ millions)
Exhibit 33: Spanish - Year-over-year growth 2020-2024 (%)
Exhibit 34: Others - Market size and forecast 2019-2024 ($ millions)
Exhibit 35: Others - Year-over-year growth 2020-2024 (%)
Exhibit 36: Market opportunity by type
Exhibit 37: Market share by geography 2019-2024 (%)
Exhibit 38: Geographic comparison
Exhibit 39: APAC - Market size and forecast 2019-2024 ($ millions)
Exhibit 40: APAC - Year-over-year growth 2020-2024 (%)
Exhibit 41: Europe - Market size and forecast 2019-2024 ($ millions)
Exhibit 42: Europe - Year-over-year growth 2020-2024 (%)
Exhibit 43: North America - Market size and forecast 2019-2024 ($ millions)
Exhibit 44: North America - Year-over-year growth 2020-2024 (%)
Exhibit 45: South America - Market size and forecast 2019-2024 ($ millions)
Exhibit 46: South America - Year-over-year growth 2020-2024 (%)
Exhibit 47: MEA - Market size and forecast 2019-2024 ($ millions)
Exhibit 48: MEA - Year-over-year growth 2020-2024 (%)
Exhibit 49: Key leading countries
Exhibit 50: Market opportunity
Exhibit 51: Impact of drivers and challenges
Exhibit 52: Vendor landscape
Exhibit 53: Landscape disruption
Exhibit 54: Vendors covered
Exhibit 55: Vendor classification
Exhibit 56: Market positioning of vendors
Exhibit 57: Duolingo Inc. - Vendor overview
Exhibit 58: Duolingo Inc. - Service segments
Exhibit 59: Duolingo Inc. - Key offerings
Exhibit 60: Enux Education Ltd. - Vendor overview
Exhibit 61: Enux Education Ltd. - Service segments
Exhibit 62: Enux Education Ltd. - Key offerings
Exhibit 63: Houghton Mifflin Harcourt Co. - Vendor overview
Exhibit 64: Houghton Mifflin Harcourt Co. - Business segments
Exhibit 65: Houghton Mifflin Harcourt Co. - Geographic focus
Exhibit 66: Houghton Mifflin Harcourt Co. - Segment focus
Exhibit 67: Houghton Mifflin Harcourt Co. - Key offerings
Exhibit 68: italki HK Ltd. - Vendor overview
Exhibit 69: italki HK Ltd. - Service segments
Exhibit 70: italki HK Ltd. - Key offerings
Exhibit 71: Language Trainers Corp. - Vendor overview
Exhibit 72: Language Trainers Corp. - Service segments
Exhibit 73: Language Trainers Corp. - Key offerings
Exhibit 74: Pearson Plc - Vendor overview
Exhibit 75: Pearson Plc - Business segments
Exhibit 76: Pearson Plc - Organizational developments
Exhibit 77: Pearson Plc - Geographic focus
Exhibit 78: Pearson Plc - Segment focus
Exhibit 79: Pearson Plc - Key offerings
Exhibit 80: Rocket Languages Ltd. - Vendor overview
Exhibit 81: Rocket Languages Ltd. - Service segments
Exhibit 82: Rocket Languages Ltd. - Key offerings
Exhibit 83: Rosetta Stone Ltd. - Vendor overview
Exhibit 84: Rosetta Stone Ltd. - Business segments
Exhibit 85: Rosetta Stone Ltd. - Organizational developments
Exhibit 86: Rosetta Stone Ltd. - Geographic focus
Exhibit 87: Rosetta Stone Ltd. - Segment focus
Exhibit 88: Rosetta Stone Ltd. - Key offerings
Exhibit 89: Sanako Corp. - Vendor overview
Exhibit 90: Sanako Corp. - Product segments
Exhibit 91: Sanako Corp. - Key offerings
Exhibit 92: The Linguist Institute Ltd. - Vendor overview
Exhibit 93: The Linguist Institute Ltd. - Service segments
Exhibit 94: The Linguist Institute Ltd. - Key offerings
Exhibit 95: Validation techniques employed for market sizing
Exhibit 96: Definition of market positioning of vendors

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