Online Language Subscription Courses Market by End-users, Type, and Geography - Forecast and Analysis 2020-2024

Online Language Subscription Courses Market by End-users, Type, and Geography - Forecast and Analysis 2020-2024

Global Online Language Subscription Courses Market: About this market

Technavio’s online language subscription courses market size analysis considers sales from both individual learners and institutional learner end-users. Our analysis also considers the sales of language subscription courses in APAC, Europe, MEA, North America, and South America. In 2019, the individual learner's segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising demand for bilingual and multilingual skilled personnel will play a significant role in the individual learner’s segment to maintain its market position. Also, our global online language subscription courses market size report looks at factors such as growing preference for MALL, availability of podcasts and audio-visual tutorials, and regular assessment and certification. However, high cost of development of online language courses, popularity of MOOCs among corporates, and availability of substitutes may hamper the growth of the online language subscription courses industry over the forecast period.

Global Online Language Subscription Courses Market: Overview

Growing preference for MALL

The popularity of mobile-assisted language learning (MALL) has increased due to the growing adoption and use of mobile telecommunication and computing devices. Vendors operating in the global online language subscription courses market offer courses through applications on mobile devices. The courses offered through Mall services are mostly personalized, informal, and spontaneous. MALL simplifies learning and provides flexibility to users in terms of time and place of learning. These advantages associated with mobile devices will increase the adoption of MALL which in turn, will lead to the expansion of the global online language subscription courses market size at a CAGR of over 18% during the forecast period.

Emergence of AI-based language learning courses

The integration of AI into language learning modules is increasing due to the rising preference for customization. This is leading vendors to offer platforms using AI and machine learning (ML) for foreign language learners to customize their learning modules and share vocabulary courses based on their preferences, interests, careers, and hobbies. Vendors are further integrating gamification to make learning more interactive and engaging. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global online language subscription courses market size during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global online language subscription courses market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online language subscription course developers, that include Duolingo Inc., Enux Education Ltd., Houghton Mifflin Harcourt Co., italki HK Ltd., Language Trainers Corp., Pearson Plc, Rocket Languages Ltd., Rosetta Stone Ltd., Sanako Corp., and The Linguist Institute Ltd.

Also, the online language subscription courses market size analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Segments of global education services market
      • Table Global education services market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value chain analysis
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by end-user
    • Table End-user - Market share 2019-2024 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Individual learners - Market size and forecast 2019-2024
      • Table Individual learners - Market size and forecast 2019-2024 ($ millions)
      • Table Individual learners - Year-over-year growth 2020-2024 (%)
    • Institutional learners - Market size and forecast 2019-2024
      • Table Institutional learners - Market size and forecast 2019-2024 ($ millions)
      • Table Institutional learners - Year-over-year growth 2020-2024 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by type
    • Table Type - Market share 2019-2024 (%)
    • Comparison by type
      • Table Comparison by type
    • English - Market size and forecast 2019-2024
      • Table English - Market size and forecast 2019-2024 ($ millions)
      • Table English - Year-over-year growth 2020-2024 (%)
    • Mandarin - Market size and forecast 2019-2024
      • Table Mandarin - Market size and forecast 2019-2024 ($ millions)
      • Table Mandarin - Year-over-year growth 2020-2024 (%)
    • Spanish - Market size and forecast 2019-2024
      • Table Spanish - Market size and forecast 2019-2024 ($ millions)
      • Table Spanish - Year-over-year growth 2020-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ millions)
      • Table Others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Advent of conversational learning
    • Use of gamification
    • Emergence of AI-based language learning courses
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Duolingo Inc.
      • Table Duolingo Inc. - Vendor overview
      • Table Duolingo Inc. - Service segments
      • Table Duolingo Inc. - Key offerings
    • Enux Education Ltd.
      • Table Enux Education Ltd. - Vendor overview
      • Table Enux Education Ltd. - Service segments
      • Table Enux Education Ltd. - Key offerings
    • Houghton Mifflin Harcourt Co.
      • Table Houghton Mifflin Harcourt Co. - Vendor overview
      • Table Houghton Mifflin Harcourt Co. - Business segments
      • Table Houghton Mifflin Harcourt Co. - Geographic focus
      • Table Houghton Mifflin Harcourt Co. - Segment focus
      • Table Houghton Mifflin Harcourt Co. - Key offerings
    • italki HK Ltd.
      • Table italki HK Ltd. - Vendor overview
      • Table italki HK Ltd. - Service segments
      • Table italki HK Ltd. - Key offerings
    • Language Trainers Corp.
      • Table Language Trainers Corp. - Vendor overview
      • Table Language Trainers Corp. - Service segments
      • Table Language Trainers Corp. - Key offerings
    • Pearson Plc
      • Table Pearson Plc - Vendor overview
      • Table Pearson Plc - Business segments
      • Table Pearson Plc - Organizational developments
      • Table Pearson Plc - Geographic focus
      • Table Pearson Plc - Segment focus
      • Table Pearson Plc - Key offerings
    • Rocket Languages Ltd.
      • Table Rocket Languages Ltd. - Vendor overview
      • Table Rocket Languages Ltd. - Service segments
      • Table Rocket Languages Ltd. - Key offerings
    • Rosetta Stone Ltd.
      • Table Rosetta Stone Ltd. - Vendor overview
      • Table Rosetta Stone Ltd. - Business segments
      • Table Rosetta Stone Ltd. - Organizational developments
      • Table Rosetta Stone Ltd. - Geographic focus
      • Table Rosetta Stone Ltd. - Segment focus
      • Table Rosetta Stone Ltd. - Key offerings
    • Sanako Corp.
      • Table Sanako Corp. - Vendor overview
      • Table Sanako Corp. - Product segments
      • Table Sanako Corp. - Key offerings
    • The Linguist Institute Ltd.
      • Table The Linguist Institute Ltd. - Vendor overview
      • Table The Linguist Institute Ltd. - Service segments
      • Table The Linguist Institute Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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