EMV Cards Market by Technology and Geography - Forecast and Analysis 2020-2024

Global EMV Cards Market

Global EMV Cards Market: About this market

Technavio’s EMV cards market analysis considers sales from both contactless and contact EMV cards. Our report also provides a detailed analysis of the market in APAC, Europe, MEA, North America, and South America. In 2019, the contactless technology segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as convenience and limited time required for transactions will play a significant role in the contactless technology segment to maintain its market position. Also, our global EMV cards market report looks at factors such as the need to comply with regulations related to EMV, benefits of EMV cards, and the increasing number of cashless transactions. However, popularity of mobile payments, high costs of transitioning from existing card infrastructure, and vulnerabilities associated with EMV cards may hamper the growth of the EMV cards industry over the forecast period.

Global EMV Cards Market: Overview

Benefits of EMV cards

EMV cards are gaining popularity because of their better transaction security, which is attributed to the use of embedded microprocessor smart chips. These cards support different types of payment transactions such as contact, contactless, and mobile. They also support offline transactions. Reduced terminal payment frauds and speedy transaction process have encouraged many merchants to opt for EMV payment terminals. This has resulted in the expansion of the global EMV cards market at a CAGR of over 6% during the forecast period.

Advent of biometric EMV cards

The advent of biometric EMV cards is one of the significant EMV cards market trends. This development is expected to have a positive impact on the overall market growth as manufacturers, card issuers, and payment network providers are continuously focusing on making transactions secure, fast, and reliable.

For the detailed list of factors that will drive the global EMV cards market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global EMV cards market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading EMV cards manufacturers, that include American Banknote Corp., CPI Card Group Inc., Fiserv Inc., Giesecke+Devrient GmbH, Goldpac Group Ltd., IDEMIA, IdentiSys Inc., Perfect Plastic Printing Corp., Thales Group, and Valid Solucoes SA.

Also, the EMV cards market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global technology hardware, storage and peripherals market
      • Table Segments of global technology hardware, storage and peripherals market
    • Value chain analysis
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market outlook
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by technology
    • Table Technology - Market share 2019-2024 (%)
    • Comparison by technology
      • Table Comparison by technology
    • Contactless - Market size and forecast 2019-2024
      • Table Contactless - Market size and forecast 2019-2024 ($ millions)
      • Table Contactless - Year-over-year growth 2020-2024 (%)
    • Contact - Market size and forecast 2019-2024
      • Table Contact - Market size and forecast 2019-2024 ($ millions)
      • Table Contact - Year-over-year growth 2020-2024 (%)
    • Market opportunity by technology
      • Table Market opportunity by technology
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Advent of biometric EMV cards
    • Preference for dual-interface EMV cards
    • Adoption of inorganic growth strategies
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • American Banknote Corp.
      • Table American Banknote Corp. - Vendor overview
      • Table American Banknote Corp. - Product segments
      • Table American Banknote Corp. - Organizational developments
      • Table American Banknote Corp. - Key offerings
    • CPI Card Group Inc.
      • Table CPI Card Group Inc. - Vendor overview
      • Table CPI Card Group Inc. - Business segments
      • Table CPI Card Group Inc. - Organizational developments
      • Table CPI Card Group Inc. - Segment focus
      • Table CPI Card Group Inc. - Key offerings
    • Fiserv Inc.
      • Table Fiserv Inc. - Vendor overview
      • Table Fiserv Inc. - Business segments
      • Table Fiserv Inc. - Organizational developments
      • Table Fiserv Inc. - Segment focus
      • Table Fiserv Inc. - Key offerings
    • Giesecke+Devrient GmbH
      • Table Giesecke+Devrient GmbH - Vendor overview
      • Table Giesecke+Devrient GmbH - Business segments
      • Table Giesecke+Devrient GmbH - Organizational developments
      • Table Giesecke+Devrient GmbH - Segment focus
      • Table Giesecke+Devrient GmbH - Key offerings
    • Goldpac Group Ltd.
      • Table Goldpac Group Ltd. - Vendor overview
      • Table Goldpac Group Ltd. - Business segments
      • Table Goldpac Group Ltd. - Organizational developments
      • Table Goldpac Group Ltd. - Geographic focus
      • Table Goldpac Group Ltd. - Segment focus
      • Table Goldpac Group Ltd. - Key offerings
    • IDEMIA
      • Table IDEMIA - Vendor overview
      • Table IDEMIA - Product segments
      • Table IDEMIA - Organizational developments
      • Table IDEMIA - Key offerings
    • IdentiSys Inc.
      • Table IdentiSys Inc. - Vendor overview
      • Table IdentiSys Inc. - Product segments
      • Table IdentiSys Inc. - Key offerings
    • Perfect Plastic Printing Corp.
      • Table Perfect Plastic Printing Corp. - Vendor overview
      • Table Perfect Plastic Printing Corp. - Product segments
      • Table Perfect Plastic Printing Corp. - Key offerings
    • Thales Group
      • Table Thales Group - Vendor overview
      • Table Thales Group - Business segments
      • Table Thales Group - Organizational developments
      • Table Thales Group - Geographic focus
      • Table Thales Group - Segment focus
      • Table Thales Group - Key offerings
    • Valid Solucoes SA
      • Table Valid Solucoes SA - Vendor overview
      • Table Valid Solucoes SA - Business segments
      • Table Valid Solucoes SA - Organizational developments
      • Table Valid Solucoes SA - Geographic focus
      • Table Valid Solucoes SA - Segment focus
      • Table Valid Solucoes SA - Key offerings
  • Appendix
    • Research methodology
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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