Global Customer Experience Management Market 2023-2027

Global Customer Experience Management Market 2023-2027


The customer experience management market is forecasted to grow by USD 12,555.32 mn during 2022-2027, accelerating at a CAGR of 15.23% during the forecast period. The report on the customer experience management market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by an increasing focus on customer-centricity among organizations, growing digital transformation in retail and healthcare industries increasing demand for CEM solutions, and growing changes in consumer behavior.

Technavio's customer experience management market is segmented as below:

By Component
  • Solution
  • Service
By Deployment
  • On-premises
  • Cloud
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing recent developments in the global CEM market as one of the prime reasons driving the customer experience management market growth during the next few years. Also, growing artificial intelligence (AI) and machine learning (ML) integration into CEM solutions and growing demand for CEM solutions in emerging markets will lead to sizable demand in the market.

The report on the customer experience management market covers the following areas:
  • Customer experience management market sizing
  • Customer experience management market forecast
  • Customer experience management market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer experience management market vendors that include Adobe Inc., Avaya Inc., Freshworks Inc., Genesys Telecommunications Laboratories Inc., International Business Machines Corp., Medallia Inc., Microsoft Corp., NICE Ltd., Nokia Corp., Open Text Corp., Oracle Corp., Qualtrics LLC, SAP SE, SAS Institute Inc., Service Management Group, Sprinklr Inc., Tech Mahindra Ltd., Verint Systems Inc., Zendesk Inc., and Ignite Enterprise Software Solutions Inc. Also, the customer experience management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary – Chart on Market Overview
      • Table Executive Summary – Data Table on Market Overview
      • Table Executive Summary – Chart on Global Market Characteristics
      • Table Executive Summary – Chart on Market by Geography
      • Table Executive Summary – Chart on Market Segmentation by Component
      • Table Executive Summary – Chart on Market Segmentation by Deployment
      • Table Executive Summary – Chart on Incremental Growth
      • Table Executive Summary – Data Table on Incremental Growth
      • Table Executive Summary – Chart on Vendor Market Positioning
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market Characteristics
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2022
    • Market outlook: Forecast for 2022-2027
      • Table Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Table Data Table on Global Market: Year-over-year growth 2022-2027 (%)
  • Historic Market Size
    • Global customer experience management market 2017 - 2021
      • Table Historic Market Size – Data table on global customer experience management market 2017 - 2021 ($ million)
    • Component Segment Analysis 2017 - 2021
      • Table Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • Deployment Segment Analysis 2017 - 2021
      • Table Historic Market Size – Deployment Segment 2017 - 2021 ($ million)
    • Geography Segment Analysis 2017 - 2021
      • Table Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • Country Segment Analysis 2017 - 2021
      • Table Historic Market Size – Country Segment 2017 - 2021 ($ million)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis - Comparison between 2022 and 2027
    • Bargaining power of buyers
      • Table Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • Threat of new entrants
      • Table Threat of new entrants – Impact of key factors in 2022 and 2027
    • Threat of substitutes
      • Table Threat of substitutes – Impact of key factors in 2022 and 2027
    • Threat of rivalry
      • Table Threat of rivalry – Impact of key factors in 2022 and 2027
    • Market condition
      • Table Chart on Market condition - Five forces 2022 and 2027
  • Market Segmentation by Component
    • Market segments
      • Table Chart on Component - Market share 2022-2027 (%)
      • Table Data Table on Component - Market share 2022-2027 (%)
    • Comparison by Component
      • Table Chart on Comparison by Component
      • Table Data Table on Comparison by Component
    • Solution - Market size and forecast 2022-2027
      • Table Chart on Solution - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Solution - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Solution - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Solution - Year-over-year growth 2022-2027 (%)
    • Service - Market size and forecast 2022-2027
      • Table Chart on Service - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Service - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Service - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Service - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Component
      • Table Market opportunity by Component ($ million)
      • Table Data Table on Market opportunity by Component ($ million)
  • Market Segmentation by Deployment
    • Market segments
      • Table Chart on Deployment - Market share 2022-2027 (%)
      • Table Data Table on Deployment - Market share 2022-2027 (%)
    • Comparison by Deployment
      • Table Chart on Comparison by Deployment
      • Table Data Table on Comparison by Deployment
    • On-premises - Market size and forecast 2022-2027
      • Table Chart on On-premises - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
      • Table Chart on On-premises - Year-over-year growth 2022-2027 (%)
      • Table Data Table on On-premises - Year-over-year growth 2022-2027 (%)
    • Cloud - Market size and forecast 2022-2027
      • Table Chart on Cloud - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Cloud - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Cloud - Year-over-year growth 2022-2027 (%)
    • Market opportunity by Deployment
      • Table Market opportunity by Deployment ($ million)
      • Table Data Table on Market opportunity by Deployment ($ million)
  • Customer Landscape
    • Customer landscape overview
      • Table Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Geographic Landscape
    • Geographic segmentation
      • Table Chart on Market share by geography 2022-2027 (%)
      • Table Data Table on Market share by geography 2022-2027 (%)
    • Geographic comparison
      • Table Chart on Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2022-2027
      • Table Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on North America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on North America - Year-over-year growth 2022-2027 (%)
    • Europe - Market size and forecast 2022-2027
      • Table Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • APAC - Market size and forecast 2022-2027
      • Table Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Table Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Table Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • South America - Market size and forecast 2022-2027
      • Table Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Table Chart on South America - Year-over-year growth 2022-2027 (%)
      • Table Data Table on South America - Year-over-year growth 2022-2027 (%)
    • Middle East and Africa - Market size and forecast 2022- 2027
      • Table Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • US - Market size and forecast 2022-2027
      • Table Chart on US - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Table Chart on US - Year-over-year growth 2022-2027 (%)
      • Table Data Table on US - Year-over-year growth 2022-2027 (%)
    • China - Market size and forecast 2022-2027
      • Table Chart on China - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Table Chart on China - Year-over-year growth 2022-2027 (%)
      • Table Data Table on China - Year-over-year growth 2022-2027 (%)
    • Canada - Market size and forecast 2022-2027
      • Table Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • Germany - Market size and forecast 2022-2027
      • Table Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Table Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Table Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • UK - Market size and forecast 2022-2027
      • Table Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Table Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Table Chart on UK - Year-over-year growth 2022-2027 (%)
      • Table Data Table on UK - Year-over-year growth 2022-2027 (%)
    • Market opportunity by geography
      • Table Market opportunity by geography ($ million)
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increasing focus on customer-centricity among organizations
      • Growing digital transformation in retail and healthcare industries are increasing demand for CEM solutions
    • Market challenges
      • Privacy and security concerns associated with CEM solutions
      • Availability of free and open-source CEM software
    • Impact of drivers and challenges
      • Table Impact of drivers and challenges in 2022 and 2027
    • Market trends
      • Growing recent developments in the global CEM market
      • Growing artificial intelligence (AI) and machine learning (ML) integration into CEM solutions
  • Vendor Landscape
    • Overview
    • Vendor landscape
      • Table Overview on Criticality of inputs and Factors of differentiation
    • Landscape disruption
      • Table Overview on factors of disruption
    • Industry risks
      • Table Impact of key risks on business
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Matrix on vendor position and classification
    • Adobe Inc.
      • Table Adobe Inc. - Overview
      • Table Adobe Inc. - Business segments
      • Table Adobe Inc. - Key offerings
      • Table Adobe Inc. - Segment focus
    • Avaya Inc.
      • Table Avaya Inc. - Overview
      • Table Avaya Inc. - Business segments
      • Table Avaya Inc. - Key offerings
      • Table Avaya Inc. - Segment focus
    • Freshworks Inc.
      • Table Freshworks Inc. - Overview
      • Table Freshworks Inc. - Product / Service
      • Table Freshworks Inc. - Key offerings
    • Genesys Telecommunications Laboratories Inc.
      • Table Genesys Telecommunications Laboratories Inc. - Overview
      • Table Genesys Telecommunications Laboratories Inc. - Product / Service
      • Table Genesys Telecommunications Laboratories Inc. - Key offerings
    • International Business Machines Corp.
      • Table International Business Machines Corp. - Overview
      • Table International Business Machines Corp. - Business segments
      • Table International Business Machines Corp. - Key news
      • Table International Business Machines Corp. - Key offerings
      • Table International Business Machines Corp. - Segment focus
    • Medallia Inc.
      • Table Medallia Inc. - Overview
      • Table Medallia Inc. - Product / Service
      • Table Medallia Inc. - Key offerings
    • Open Text Corp.
      • Table Open Text Corp. - Overview
      • Table Open Text Corp. - Product / Service
      • Table Open Text Corp. - Key news
      • Table Open Text Corp. - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Key news
      • Table Oracle Corp. - Key offerings
      • Table Oracle Corp. - Segment focus
    • Qualtrics LLC
      • Table Qualtrics LLC - Overview
      • Table Qualtrics LLC - Product / Service
      • Table Qualtrics LLC - Key offerings
    • SAP SE
      • Table SAP SE - Overview
      • Table SAP SE - Business segments
      • Table SAP SE - Key news
      • Table SAP SE - Key offerings
      • Table SAP SE - Segment focus
    • SAS Institute Inc.
      • Table SAS Institute Inc. - Overview
      • Table SAS Institute Inc. - Product / Service
      • Table SAS Institute Inc. - Key news
      • Table SAS Institute Inc. - Key offerings
    • Service Management Group
      • Table Service Management Group - Overview
      • Table Service Management Group - Product / Service
      • Table Service Management Group - Key offerings
    • Tech Mahindra Ltd.
      • Table Tech Mahindra Ltd. - Overview
      • Table Tech Mahindra Ltd. - Business segments
      • Table Tech Mahindra Ltd. - Key offerings
      • Table Tech Mahindra Ltd. - Segment focus
    • Verint Systems Inc.
      • Table Verint Systems Inc. - Overview
      • Table Verint Systems Inc. - Product / Service
      • Table Verint Systems Inc. - Key offerings
    • Zendesk Inc.
      • Table Zendesk Inc. - Overview
      • Table Zendesk Inc. - Product / Service
      • Table Zendesk Inc. - Key offerings
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
      • Table Inclusions checklist
      • Table Exclusions checklist
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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