Global Automotive Voice and Speech Recognition System Market 2016-2020
About the Global Automotive VR Systems
The VR systems, which we know today, featuring advanced speech recognition, emerged in the automotive domain in 2004-2005. One of the first vehicles to release it was Honda Acura RL, wherein the system was a part of the standard equipment. Honda also offered the VR system in its Acura MDX and Odyssey models as optional equipment. The Honda VR system was based on the IBM-embedded ViaVoice software, which was used to jointly develop the system by the two companies. The system was designed to access the majority of the in-car navigation system with voice inputs by the user. There were more than 700 commands and millions of city and street names, which were built into the system.
However, this was not the first VR system; earlier, Mercedes-Benz had come up with a rudimentary system (used only to operate the on-board telephone) back in 1996. It did not take off during those early years, mostly due to the limited nature of consumer exposure (Mercedes only offered it in the S and CL Classes), as well as because the technology was still in its infancy.
Technavio’s analysts forecast the global automotive VR system market to grow at a CAGR of 4.31% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global automotive VR system market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the total consumption of automotive VR system market globally. The report does not include revenue generated from the aftermarket service of the product.
Technavio's report, global automotive VR system market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Global Automotive VR System Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Automotive VR System Market: Apple, Ford Motors, Harman International, Mercedes-Benz, Microsoft, Nuance Communications, VocalZoom and Voicebox Technologies.
Other Prominent Vendors in the market are: Bayerische Motoren Werke AG, Citroen, Daimler AG, Fiat Chrysler Automobiles, General Motors, Honda Motor Co., Hyundai Motor Co., Nissan Motor Company Ltd., Toyota Motor Corp., Volkswagen AG, Volvo Cars, Anhui USTC iFlytek Co, Google, Harman International Industries, LumenVox and Sensory Inc.
Commenting on the report, an analyst from Technavio’s team said: “Automakers went through the evolution of in-vehicle infotainment and communications systems in a Christopher Columbus fashion. As the popular story goes, Columbus and his crew knew they needed to discover India, so they went and discovered an island whose natives looked like Indians. They even named it the West Indies after India; later, it became apparent to them that the islands were not India after all. They finally found the Americas and that is what Columbus and his crew are known for today, whence their West Indian discovery has been assimilated by the much larger discovery of the Americas.”
According to the report, a key growth driver is the traffic violation incident reduction to be a major reason for user-level adoption of VR devices. NHTSA's guidelines, though naïve, point us to the current viewpoint of the establishment toward VR systems. They see VR as a new ally to them, which will help reduce, if not eliminate, the number of counts of driver distraction and reduce the number of traffic violation tickets for the drivers. Hence, from their perspective, it is a win-win scenario for the drivers.
Further, the report states that a major factor that usage of ICA to solve LNI. Independent component analysis (ICA) is an emerging area of research within audio technology, which aims to separate or extract different voice or noise sources. In the development for over 20 years, ICA is based on the idea that the underlying sources of a mixed signal are statistically independent.
Using prior knowledge of the statistical models of the certain types of signals combined with the measured correlation parameters, adaptive techniques which can in fact separate or de-mix the combined signal to extract one or more of the underlying sources, are being developed; in this case, the objective is to filter out only the directly spoken voice from the rest. Notably, Bose noise cancellation technology is reported to have its roots in ICA.
Typically, ICA algorithms require high processing power and memory, making them impractical for implementation in embedded real-time systems, like automotive VR and assistant software, until date.
Apple, Ford Motors, Harman International, Mercedes-Benz, Microsoft, Nuance Communications, VocalZoom, Voicebox Technologies, Bayerische Motoren Werke AG, Citroen, Daimler AG, Fiat Chrysler Automobiles, General Motors, Honda Motor Co., Hyundai Motor Co., Nissan Motor Company Ltd., Toyota Motor Corp., Volkswagen AG, Volvo Cars, Anhui USTC iFlytek Co, Google, Harman International Industries, LumenVox, Sensory Inc.
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