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Global Automotive Voice and Speech Recognition System Market 2016-2020

Global Automotive Voice and Speech Recognition System Market 2016-2020

About the Global Automotive VR Systems

The VR systems, which we know today, featuring advanced speech recognition, emerged in the automotive domain in 2004-2005. One of the first vehicles to release it was Honda Acura RL, wherein the system was a part of the standard equipment. Honda also offered the VR system in its Acura MDX and Odyssey models as optional equipment. The Honda VR system was based on the IBM-embedded ViaVoice software, which was used to jointly develop the system by the two companies. The system was designed to access the majority of the in-car navigation system with voice inputs by the user. There were more than 700 commands and millions of city and street names, which were built into the system.

However, this was not the first VR system; earlier, Mercedes-Benz had come up with a rudimentary system (used only to operate the on-board telephone) back in 1996. It did not take off during those early years, mostly due to the limited nature of consumer exposure (Mercedes only offered it in the S and CL Classes), as well as because the technology was still in its infancy.

Technavio’s analysts forecast the global automotive VR system market to grow at a CAGR of 4.31% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive VR system market for 2016-2020. To calculate the market size, Technavio considers the revenue generated from the total consumption of automotive VR system market globally. The report does not include revenue generated from the aftermarket service of the product.

Technavio's report, global automotive VR system market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Apple,
  • Ford Motors
  • Harman International
  • Mercedes-Benz
  • Microsoft
  • Nuance Communications
  • VocalZoom
  • Voicebox Technologies
Other prominent vendors
  • Bayerische Motoren Werke AG
  • Citroen
  • Daimler AG
  • Fiat Chrysler Automobiles
  • General Motors
  • Honda Motor Co.
  • Hyundai Motor Co.
  • Nissan Motor Company Ltd.
  • Toyota Motor Corp.
  • Volkswagen AG
  • Volvo Cars
  • Anhui USTC iFlytek Co
  • Google
  • Harman International Industries
  • LumenVox
  • Sensory Inc.
Market driver
  • Adverse consumer sentiments to drive R&D and growth in VR systems space
  • For a full, detailed list, view our report
Market challenge
  • Local noise interference needs to be accounted for to increase VR accuracy
  • For a full, detailed list, view our report
Market trend
  • VR systems to become sub-modules of integrated assistant systems
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Automotive VR System Market 2016-2020

Technavio recognizes the following companies as the key players in the Global Automotive VR System Market: Apple, Ford Motors, Harman International, Mercedes-Benz, Microsoft, Nuance Communications, VocalZoom and Voicebox Technologies.

Other Prominent Vendors in the market are: Bayerische Motoren Werke AG, Citroen, Daimler AG, Fiat Chrysler Automobiles, General Motors, Honda Motor Co., Hyundai Motor Co., Nissan Motor Company Ltd., Toyota Motor Corp., Volkswagen AG, Volvo Cars, Anhui USTC iFlytek Co, Google, Harman International Industries, LumenVox and Sensory Inc.

Commenting on the report, an analyst from Technavio’s team said: “Automakers went through the evolution of in-vehicle infotainment and communications systems in a Christopher Columbus fashion. As the popular story goes, Columbus and his crew knew they needed to discover India, so they went and discovered an island whose natives looked like Indians. They even named it the West Indies after India; later, it became apparent to them that the islands were not India after all. They finally found the Americas and that is what Columbus and his crew are known for today, whence their West Indian discovery has been assimilated by the much larger discovery of the Americas.”

According to the report, a key growth driver is the traffic violation incident reduction to be a major reason for user-level adoption of VR devices. NHTSA's guidelines, though naïve, point us to the current viewpoint of the establishment toward VR systems. They see VR as a new ally to them, which will help reduce, if not eliminate, the number of counts of driver distraction and reduce the number of traffic violation tickets for the drivers. Hence, from their perspective, it is a win-win scenario for the drivers.

Further, the report states that a major factor that usage of ICA to solve LNI. Independent component analysis (ICA) is an emerging area of research within audio technology, which aims to separate or extract different voice or noise sources. In the development for over 20 years, ICA is based on the idea that the underlying sources of a mixed signal are statistically independent.

Using prior knowledge of the statistical models of the certain types of signals combined with the measured correlation parameters, adaptive techniques which can in fact separate or de-mix the combined signal to extract one or more of the underlying sources, are being developed; in this case, the objective is to filter out only the directly spoken voice from the rest. Notably, Bose noise cancellation technology is reported to have its roots in ICA.

Typically, ICA algorithms require high processing power and memory, making them impractical for implementation in embedded real-time systems, like automotive VR and assistant software, until date.

Companies Mentioned

Apple, Ford Motors, Harman International, Mercedes-Benz, Microsoft, Nuance Communications, VocalZoom, Voicebox Technologies, Bayerische Motoren Werke AG, Citroen, Daimler AG, Fiat Chrysler Automobiles, General Motors, Honda Motor Co., Hyundai Motor Co., Nissan Motor Company Ltd., Toyota Motor Corp., Volkswagen AG, Volvo Cars, Anhui USTC iFlytek Co, Google, Harman International Industries, LumenVox, Sensory Inc.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Report coverage
      • Table Report coverage
    • Top-vendor offerings
      • Table Product offerings by automotive industry OEMs
      • Table Product offerings by non-automotive industry players
      • Table Definitions of the products and markets
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Impact of drivers
      • Table VR timeline
      • Table Parts of a typical VR system
      • Table Comparison of the types of VR systems
    • Value chain analysis of the VR systems market
      • Table A typical VR system value chain
    • PLC
      • Table PLC of voice recognition systems
    • Regulatory framework
      • Table Existing regulatory framework around the world governing VR devices
  • Market landscape
    • Market overview
      • Table Market landscape of VR systems
    • Market size and forecast
      • Table Global automotive VR system market 2015-2020 (millions of units)
    • Five forces analysis
      • Table Five forces analysis: Global automotive VR industry
  • Market trends
    • VR systems to become sub-modules of integrated assistant systems
    • Cloud-based VR systems to drive automotive telematics usage
    • OEMs to use AI to enhance VR systems: ASR to give way to natural speech recognition
    • Sonic curtains and virtual space cubes to eliminate noise and make VR systems more effective
      • Table Virtual voice isolation cube
    • Voice biometrics to offer a personalized driving experience
    • Automakers to bypass PLC timelines for VR systems
  • Market drivers
    • Regulatory and legal drivers to increase VR adoption
    • Technological drivers to enable VR use
      • Table Driving forces behind electrification of automotive mechanics:
      • Table Mechanical operations converted into electronics
      • Table Automotive electronic cost share of total vehicle cost 2014-2020
    • Rising customer frustration with VR as a driver for further R&D in VR
      • Table Sources of user frustration with VR systems
  • Market challenges
    • Technological challenges with VR implementation
      • Table Local noises impacting VR system performance
      • Table LNI causing low clarity in VR system reception
      • Table Noise cancellation technology usage to solve LNI
      • Table Word count of various languages
      • Table Translation challenges
    • Consumer-VR interaction challenges
      • Table Types of challenges impacting consumer-VR interactions
    • Issues with user experiences
  • Market segmentation by geography
    • Global automotive VR market size by geography
      • Table Global VR market share dynamics by geography 2015 and 2020
    • Market in APAC
      • Table APAC: Market size and forecast 2015-2020 (millions of units)
      • Table Top five APAC countries by GDP 2011-2015 ($ billions)
      • Table China GDP PPP 2015-2020 (Intl.$ trillions)
      • Table Chinese automotive electronics market 2015-2020 ($ billions)
      • Table Automotive sales in Taiwan 2007-2014 (thousands of units)
      • Table Taiwan's automotive electronics market 2007-2015 ($ billions)
      • Table Taiwan's automotive electronics by application 2014
      • Table Taiwanese government's roadmap for automotive electronics 2015
      • Table Top 15 countries by number of dollar billionaires 2015
      • Table India GDP PPP 2015-2020 (Intl.$ trillions)
      • Table Production of passenger and commercial vehicles in India 2010-2016 (millions of units)
      • Table Japan GDP PPP 2015-2020 (Intl.$ trillions)
      • Table Overseas vehicle production by Japanese automakers 2013 and 2014 (million units)
      • Table Automotive sales in Japan 2007-2015 (millions of units)
      • Table Indonesia GDP PPP 2015-2020 (Intl.$ trillions)
      • Table Indonesian car sales 2007-2015 (thousands of units)
      • Table South Korea GDP PPP 2015-2020 (Intl.$ trillions)
      • Table Automotive sales in South Korea 2007-2015 (millions of units)
      • Table Industry-wise exports data of South Korea
      • Table South Korea: New electric car sales June and September 2015
    • Market in Europe
      • Table Europe: Market size and forecast 2015-2020 (millions of units)
      • Table Automotive sales in Germany 2007-2015 (millions of units)
      • Table German electronic component market by industry 2014
      • Table Automotive sales in Europe 2007-2014 (millions of units)
    • Market in North America
      • Table North America: Market size and forecast 2015-2020 (millions of units)
      • Table North American automotive electronics market 2015-2020 ($ billions)
      • Table Automotive sales in North America 2007-2014 (millions of units)
      • Table Automotive electronics market in US 2008-2014 ($ billions)
      • Table Automotive sales in US 2007-2014 (millions of units)
      • Table Automotive sales in Mexico 2005-2014 (millions of units)
    • Market in Latin America
      • Table Latin America: Market size and forecast 2015-2020 (millions of units)
      • Table Automotive sales in Latin America 2007-2014 (millions of units)
      • Table GDP growth rate of top five Latin American countries 2011-2014
      • Table Automotive sales in Brazil 2005-2015 (millions of units)
      • Table Automotive electronics market in Brazil 2007-2014 ($ billions)
    • Market in MEA
      • Table MEA: Market size and forecast 2015-2020 (thousands of units)
  • Market segmentation by end-user
    • Market overview
      • Table Market segmentation of automotive VR systems by end-user
    • End-user market dynamics
    • Market size and forecast
      • Table OEM VR systems: Market size and forecast 2015-2020 (millions of units)
      • Table Replacement VR systems: Market size and forecast 2015-2020 (millions of units)
      • Table Upgrade VR systems: Market size and forecast 2015-2020 (millions of units)
  • Vendor landscape
    • Competitive benchmarking
      • Table Vendor landscape for VR systems
  • Key vendor analysis
    • Apple
    • Ford Motors
    • Harman International
    • Mercedes-Benz
    • Microsoft
    • Nuance Communications
    • VocalZoom
    • Voicebox Technologies
  • Appendix
    • List of abbreviations
  • Explore Technavio

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