Global Automotive Augmented Reality Market 2016-2020

Global Automotive Augmented Reality Market 2016-2020

About the Automotive Augmented Reality Market

Need for AR: Deficits of existing HUDs

HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed.

Primary deficiencies of conventional HUDs

  • Irrelevant information and on-screen space clutter
  • Inappropriate on-screen positioning or location
  • Lack of situational information overlays
  • Lack of interactivity
  • AR-HUDs

    AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient — either on the windshield or another transparent screen placed nearby.

    Technavio’s analysts forecast the global automotive augmented reality market to grow at a CAGR of 17.96% during the period 2016-2020.

    Covered in this report

    The report covers the present scenario and the growth prospects of the global automotive augmented reality market for 2016-2020. To calculate the market size, we have considered the production data of passenger cars, light commercial vehicles (LCVs), and luxury vehicles by manufacturers. The market is divided into the following segments based on geography:
    • APAC
    • Europe
    • Latin America
    • MEA
    • North America
    Technavio's report, Global Automotive Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key vendors
    • Hyundai
    • MINI (BMW subsidiary)
    • Continental
    • Garmin
    • Pioneer Electronics Corp.
    Other prominent vendors
    • Audi and Honda
    • Bosch
    • Delphi Automotive
    • DENSO
    • GM
    • Harman
    • Jaguar
    • Mercedes-Benz
    • Nippon Seiki
    • Panasonic
    • Volkswagen
    Market driver
    • electrification of automotive mechanics
    • For a full, detailed list, view our report
    Market challenge
    • Impact of high costs on unit sales of AR devices
    • For a full, detailed list, view our report
    Market trend
    • TFT to DMD evolution: A technological leap
    • For a full, detailed list, view our report
    Key questions answered in this report
    • What will the market size be in 2020 and what will the growth rate be?
    • What are the key market trends?
    • What is driving this market?
    • What are the challenges to market growth?
    • Who are the key vendors in this market space?
    • What are the market opportunities and threats faced by the key vendors?
    • What are the strengths and weaknesses of the key vendors?


    Press Release

    Technavio Announces the Publication of its Research Report – Global Automotive Augmented Reality Market 2016-2020

    Technavio recognizes the following companies as the key players in the global automotive augmented reality market: Hyundai, MINI (BMW subsidiary), Continental, Garmin, and Pioneer Electronics Corp.

    Other Prominent Vendors in the market are: Audi and Honda, Bosch, Delphi, DENSO, GM, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, and Volkswagen.

    Commenting on the report, an analyst from Technavio’s team said: “A trend which is having a big impact on the market is TFT to DMD evolutions. Some of the notable highlights are:

    • Continental has been using the TFT system in their HUDs to date. However, with the advent of AR, Continental aims to sharpen its images and add more animated graphics content to its HUD display.

    • With this goal in mind, Continental has come up with its Innovative HUD, which features two display levels. There is a DMD instead of the existing mass-produced TFT technology. DMD is a movie projector industry-based product, which is integrated into the Continental’s HUD system.”

    According to the report, one key driver among many in this market is the electrification of automotive mechanics. Currently automotive innovation is primarily driven by government regulations and to cater to the stringent government regulations, the automotive industry is relying more on electronics. Automotive is one of the major contributors of environmental pollution; hence, various governing bodies across the world have issued regulations to reduce vehicle emissions along with increasing fuel economy.

    Further, the report states that one challenge that could adversely impact market growth is the high costs on unit sales of AR devices.

    Companies Mentioned

    Hyundai, MINI (BMW subsidiary), Continental, Garmin, Pioneer Electronics Corp, Audi and Honda, Bosch, Delphi, DENSO, GM, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, Volkswagen.

    • Executive summary
      • Highlights
    • Scope of the report
      • Market overview
      • Report coverage
        • Table Report coverage
      • Top-vendor offerings
        • Table Product offerings of key vendors
        • Table Product offering of other prominent vendors
        • Table Definition of products and markets
    • Market research methodology
      • Research methodology
      • Economic indicators
    • Introduction
      • Key market highlights
        • Table Influencing factors on key customer segments
        • Table Comparison of conventional and AR-HUDs
        • Table Types of AR systems (in current production stage)
        • Table Interactive AR system
        • Table Non-interactive AR system
        • Table HUD-windshield projection system
        • Table Smartphone-windshield projection system
        • Table Standalone screen AR system
        • Table Factors influencing information relevance in HUD-AR
      • Value chain analysis
        • Table HUD-AR value chain analysis
      • Product lifecycle
        • Table Product lifecycle of AR systems
      • Regulatory framework
        • Table Existing regulatory framework worldwide governing HUDs and AR devices
    • Market landscape
      • Market overview
        • Table Market landscape of AR systems
      • Market size and forecast
        • Table Global automotive AR system market 2015-2020 (millions of units)
      • Five forces analysis
        • Table Five forces analysis
    • Market segmentation by geography
      • Global automotive AR system market size by geography
        • Table Global automotive AR system market share dynamics by geography 2015 and 2020
      • Market in APAC
        • Table APAC: Market size and forecast 2015-2020 (millions of units)
        • Table Top five APAC countries by GDP 2011-2015 ($ billions)
        • Table China GDP PPP 2015-2020 ($ Intl. trillions)
        • Table Chinese automotive electronics market 2015-2020 ($ billions)
        • Table Automotive sales in Taiwan 2007-2014 (millions of units)
        • Table Taiwan's automotive electronics market 2007-2015 ($ billions)
        • Table Taiwan's automotive electronics by application 2014
        • Table Taiwanese government's roadmap for automotive electronics 2015
        • Table Top 15 dollar billionaires by country 2015
        • Table India GDP PPP 2015-2020 ($ Intl. trillions)
        • Table Production of passenger and commercial vehicles in India (millions of units)
        • Table Japan GDP PPP 2015-2020 ($ Intl. trillions)
        • Table Overseas vehicle production by Japanese automakers 2013 and 2014 (millions of units)
        • Table Automotive sales in Japan 2007-2014 (millions of units)
        • Table Indonesia GDP PPP 2015-2020 ($ Intl. trillions)
        • Table Indonesian car sales 2007-2015 (millions of units)
        • Table South Korea GDP PPP 2015-2020 ($ Intl. trillions)
        • Table Automotive sales in South Korea 2007-2015 (millions of units)
        • Table Industry-wise exports data South Korea
        • Table South Korea: New electric car sales June and September 2015 (units)
      • Market in Europe
        • Table Europe: Market size and forecast 2015-2020 (millions of units)
        • Table Automotive sales in Germany 2007-2015 (millions of units)
        • Table German electronic component market by industry 2014
        • Table Automotive sales in Europe 2007-2014 (millions of units)
      • Market in North America
        • Table North America: Market size and forecast 2015-2020 (millions of units)
        • Table North American automotive electronics market 2015-2020 ($ billions)
        • Table Automotive sales in North America 2007-2014 (millions of units)
        • Table Automotive electronics market in US 2008-2014 ($ billions)
        • Table Automotive sales in US 2007-2014 (millions of units)
        • Table Automotive sales in Mexico 2005-2013 (millions of units)
      • Market in Latin America
        • Table Latin America: Market size and forecast 2015-2020 (millions of units)
        • Table Automotive sales in Latin America 2007-2014 (millions of units)
        • Table GDP growth rate of top five Latin American countries 2011-2014
        • Table Automotive sales in Brazil 2005-2015 (millions of units)
        • Table Automotive electronics market in Brazil 2007-2014 ($ billions)
      • Market in MEA
        • Table MEA: Market size and forecast 2015-2020 (thousands of units)
    • Market segmentation by vehicle type
      • Market overview
        • Table Market segmentation of automotive AR systems by vehicle type
      • Market size and forecast: Automotive AR systems
        • Table AR systems in luxury vehicles: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in ultra-luxury vehicles: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in luxury-aftermarket: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in mid-level vehicles: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in mid-level (OEM) vehicles: Market size and forecast 2015-2020(millions of units)
        • Table AR systems in mid-level-aftermarket: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in entry-level vehicles: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in entry-level (OEM) vehicles: Market size and forecast 2015-2020(millions of units)
        • Table AR systems in entry-level-aftermarket: Market size and forecast 2015-2020 (millions of units)
        • Table AR systems in LCVs: Market size and forecast 2015-2020 (thousands of units)
    • Market segmentation by technology
      • Market overview
        • Table Market segmentation of automotive AR systems by technology
      • Market size and forecast: Automotive AR systems
        • Table OLED technology: Market size and forecast 2015-2020 (thousands of units)
        • Table AMOLED Technology: Market size and forecast 2015-2020 (thousands of units)
        • Table PMOLED technology: Market size and forecast 2015-2020 (thousands of units)
        • Table CRT technology: Market size and forecast 2015-2020 (millions of units)
        • Table TFT technology: Market size and forecast 2015-2020 (millions of units)
        • Table Optical waveguides technology: Market size and forecast 2015-2020 (thousands of units)
        • Table Classification of optical waveguides
    • Market segmentation by product
      • Market overview
        • Table Market segmentation of automotive AR systems by product
      • Market size and forecast: Automotive AR products
        • Table AR-HUD products: Market size and forecast 2015-2020 (millions of units)
        • Table HUD generations
        • Table HUD development timeline
        • Table AR apps products: Market size and forecast 2015-2020 (millions of units)
        • Table App-based AR systems
        • Table App-based AR systems: Passenger cars segment 2015-2020 (millions of units)
        • Table App-based AR systems: LCV segment 2015-2020 (millions of units)
    • Market segmentation by end-user
      • Market overview
        • Table Market segmentation of automotive AR systems by end-user
      • Market size and forecast
        • Table OEM AR-HUD systems: Market size and forecast 2015-2020 (millions of units)
        • Table Aftermarket AR-HUD systems: Market size and forecast 2015-2020 (millions of units)
    • Market drivers
      • Key market drivers for AR systems
        • Table Driving forces behind electrification of automotive mechanics
        • Table Mechanical operations converted into electronics
        • Table Automotive electronic cost share of total vehicle cost 2014-2020
    • Market challenges
      • Challenges from the end consumers' point of view
    • Impactful trends
      • Technological trends influencing AR system market
        • Table AR-HUD system with DMD: A schematic diagram
        • Table Color coding in AR-HUD systems
      • Industrial trends influencing AR system market
        • Table Three generations of automotive infotainment systems
        • Table Three approaches to connectivity
    • Vendor landscape
      • Competitive benchmarking
        • Table Vendor landscape for AR-HUD
        • Table Companies with existing AR products
      • Other prominent vendors
        • Table Other prominent vendors
    • Key vendor analysis
    • Appendix
      • List of abbreviations
    • Explore Technavio

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